Here at SōRSE, we talk a lot about our seven pillars and what they mean for the consumer. However, many of the best aspects of our technology show up well before a product gets to the end user. Let’s look at the ways that SōRSE can help you through the classic stages of product development:
A fast and easy-to-use water-based preparation opens up entire new worlds of creative product ideation, and even new product categories. For example, beverages, which is an enormously diverse product type, are impractical or unpalatable (usually both!) with oil. What would you do if you weren’t limited to using oil? With SōRSE, beverages are easy — so your team can really let their imaginations run wild.
After you’ve brainstormed with your team, it’s time to sift out the winners from the duds. To know what is most likely to succeed in the market — or to create a new market — you need data, and we’ve got it. SōRSE is proven in market; you can look to our partners’ successes to help refine the viability of your ideas. We also have an experienced technical team to help you identify complex problems in advance of production. We can help you figure out and understand your unknowns.
The cannabis market is a dynamic, evolving place. Customer profiles and categories don’t fall along traditional lines; the appeal of CBD cuts across demographic lines like little else. Rather than predicting customer preferences based on age, gender, etc., we should look to their reasons for choosing CBD. Take potency, for example — one of the key market decisions you will need to make. For the medical user, cost per milligram (mg) is the primary value, whereas casual users are more likely to prioritize taste. Fortunately, SōRSE works with both low and high potencies, which you can optimize for the market you are trying to reach.
Paying for a pre-emulsified product may seem like a luxury, but it’s far less expensive than reinventing the wheel. Building an emulsion technology is not as simple as porting existing food science techniques to cannabis oils. Emulsion technology becomes far more complicated when working with 30 or more compounds that make up broad spectrum cannabis concentrates. Even distillates typically have impurity percentages in the low double digits, all with different weights and attributes. The amount of work perfecting a cannabis oil emulsion is staggering. Fortunately, at SōRSE, it’s all we do.
Another consideration is supply. Vetting reliable sources for materials can take months, and there’s still no guarantee that they will remain reliable. Why? Because the regulatory landscape changes fast, and turnover is high. The solution to this uncertainty is redundancy. SōRSE has a network of manufacturing locations and multiple well-established, high-quality suppliers. If something changes in the regulatory landscape, we can respond quickly and there will be no interruption in supply.
The nuts and bolts of formulation are where SōRSE shines the brightest. Rather than having to spend thousands of dollars on equipment and months of employee time working up an emulsion only to have it fail stability testing, your team can hit the ground running and put your focus where it belongs: sensory, efficacy, and scalability. Because competition is ramping up every day in the CBD world, it’s more important than ever to stand out. SōRSE also blends effortlessly into most water-based preparations, so it’s a good choice if you’ve already done some product development work.
Once you know you’ve got a winning formulation on your hands, it’s time to put it into motion. In the run-up to launch, you’ll be able to generate buzz as a product #PoweredbySōRSE. You’ll again benefit from the institutional knowledge of our team, who have decades of experience in food and beverage science, emulsion, and cannabis as you strategize for your product’s big splash.
Water-based products appeal to the values of the emergent market. They can be accurately marketed as innovative, convenient, palatable, versatile, and adaptable — truly the next evolution of cannabis. And with SōRSE, you’ve got a powerful team behind you every step of the way.