Corporations love Pride Month. But it may (or may not) surprise you to learn that the vast majority of companies and organizations who sell Pride merch during June don’t actually do anything to help the community whose imagery and slang they’re all too happy to appropriate. Furthermore, many of them aren’t too keen on showing any support to the LGBTQ community at all during the rest of the year.
Still, Pride-themed merchandise is tempting to buy. Especially when said merchandise will also get you lifted and feeling great. So, we’ve put together a list of brands who are giving back to the LGBTQ community this Pride Month.