Infused Food & Beverages
Know Your Audience: 4 Steps for Identifying & Connecting With Your CBD or THC Beverage’s Target Consumer
Dana Perkins
September 23, 2022
Athletes who want hydrating drinks with less sugar. Coffee lovers who want a lift in the afternoon with the added bonus of functional ingredients. Cocktail drinkers who want to shift to mocktails for
Infused Food & Beverages
5 Ways Cannabis Consumption Lounges are Making Infused Beverages More Popular
Brady Madden
August 30, 2022
Sometimes, smoking a joint or popping an edible amongst friends doesn’t seem as convivial as bonding over leisurely sipped beverages. This is likely just one of the factors contributing to cannabis
News / PR
820: National Water-Soluble Cannabinoid Consumption Day AKA Drink Cannabis Day
Dana Perkins
August 17, 2022
The team at SōRSE is excited to announce a new national day to celebrate cannabis consumption in a water-soluble format – 820! The idea was the brainchild of VP of Sales & Marketing, Diana Eber
Infused Food & Beverages
NSF Certified for Sport®: Setting the Standard for Safe, High-Quality Products for Athletes & Consumers Alike
Dana Perkins
July 18, 2022
Most professional and amateur athletes care about the quality and safety of the products they consume; knowing that the beverages and supplements they take to improve their training, performance or re
Infused Food & Beverages
SōRSE Spotlight: An Interview with Andrew Freedman, The Cannabis Sommelier
Dana Perkins
July 7, 2022
Meet Andrew Freedman, The Cannabis Sommelier from Calgary, Canada whose unique approach to pairing cannabis, wine, cocktails and food has led him to presenting cannabis-infused fine dining events acro
News / PR
AdWeek: Jones Soda Launches ‘Full Flavor, Full Dose’ Soft Drinks With a Cannabis Kick
Brady Madden
June 28, 2022
The boutique brand, known for consumer-designed labels and oddball flavors, breaks ground with Mary JonesIn the fast-growing world of THC-spiked beverages, there’s a whole menu of choices li
News / PR
PR Newswire: Mary Jones – 1st Cannabis Soda with Real Soda Taste – Debuts in California
Brady Madden
June 28, 2022
SEATTLE, June 22, 2022 /PRNewswire/ -- Get ready for the best tasting brand in cannabis, available now in California. After 25 years of creating signature craft soda flavors and famously featuring
Infused Food & Beverages
Debunking Myths Around Cannabis Emulsions for Beverages
Dana Perkins and Daniel Sondheim
June 13, 2022
With the increased popularity of the cannabis beverage category with consumers and the growing number of infused drinks on the market, there is a lot of talk – and questions -- about emulsions and w
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