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Infused Food & Beverages
Know Your Audience: 4 Steps for Identifying & Connecting With Your CBD or THC Beverage’s Target Consumer

Infused Food & Beverages

Know Your Audience: 4 Steps for Identifying & Connecting With Your CBD or THC Beverage’s Target Consumer

Dana Perkins

Athletes who want hydrating drinks with less sugar. Coffee lovers who want a lift in the afternoon with the added bonus of functional ingredients. Cocktail drinkers who want to shift to mocktails for
Infused Food & Beverages
Understanding Milligram Doses in Cannabis Drinks

Infused Food & Beverages

Understanding Milligram Doses in Cannabis Drinks

Dana Perkins

When it comes to choosing an infused beverage, today’s cannabis consumer has a wide array of options depending on their state’s cannabis laws. Cannabis infused beverages on the market today
Infused Food & Beverages
5 Ways Cannabis Consumption Lounges are Making Infused Beverages More Popular

Infused Food & Beverages

5 Ways Cannabis Consumption Lounges are Making Infused Beverages More Popular

Brady Madden

Sometimes, smoking a joint or popping an edible amongst friends doesn’t seem as convivial as bonding over leisurely sipped beverages. This is likely just one of the factors contributing to cannabis
News / PR
820: National Water-Soluble Cannabinoid Consumption Day AKA Drink Cannabis Day

News / PR

820: National Water-Soluble Cannabinoid Consumption Day AKA Drink Cannabis Day

Dana Perkins

The team at SōRSE is excited to announce a new national day to celebrate cannabis consumption in a water-soluble format – 820! The idea was the brainchild of VP of Sales & Marketing, Diana Eber
News / PR
Cannabis Drinks Expos Recap 2022

News / PR

Cannabis Drinks Expos Recap 2022

Dana Perkins and Diana Eberlein

At the Cannabis Drinks Expos in San Francisco and Chicago in July and August, SōRSE sampled our clients’ RTD and RTM beverage products that use our water-soluble solutions. Both events were very we
Infused Food & Beverages
5 Reasons Why Cannabis Drinks are on the Rise

Infused Food & Beverages

5 Reasons Why Cannabis Drinks are on the Rise

Dana Perkins

In the cannabis marketplace, beverages have come a long way in a relatively short amount of time. There are plenty of products on the market for consumers to choose from – still water, sparkling wat
Infused Food & Beverages
NSF Certified for Sport®: Setting the Standard for Safe, High-Quality Products for Athletes & Consumers Alike

Infused Food & Beverages

NSF Certified for Sport®: Setting the Standard for Safe, High-Quality Products for Athletes & Consumers Alike

Dana Perkins

Most professional and amateur athletes care about the quality and safety of the products they consume; knowing that the beverages and supplements they take to improve their training, performance or re
Infused Food & Beverages
Understanding Water-Soluble CBD

Infused Food & Beverages

Understanding Water-Soluble CBD

Dana Perkins

There are numerous CBD-infused products on the market today, from tinctures to tablets, from beverages to edibles. Many of these items contain water-soluble CBD -- but what does that mean for a pr
Infused Food & Beverages
SōRSE Spotlight: An Interview with Andrew Freedman, The Cannabis Sommelier

Infused Food & Beverages

SōRSE Spotlight: An Interview with Andrew Freedman, The Cannabis Sommelier

Dana Perkins

Meet Andrew Freedman, The Cannabis Sommelier from Calgary, Canada whose unique approach to pairing cannabis, wine, cocktails and food has led him to presenting cannabis-infused fine dining events acro
News / PR
AdWeek: Jones Soda Launches ‘Full Flavor, Full Dose’ Soft Drinks With a Cannabis Kick

News / PR

AdWeek: Jones Soda Launches ‘Full Flavor, Full Dose’ Soft Drinks With a Cannabis Kick

Brady Madden

The boutique brand, known for consumer-designed labels and oddball flavors, breaks ground with Mary JonesIn the fast-growing world of THC-spiked beverages, there’s a whole menu of choices li
News / PR
PR Newswire: Mary Jones – 1st Cannabis Soda with Real Soda Taste – Debuts in California

News / PR

PR Newswire: Mary Jones – 1st Cannabis Soda with Real Soda Taste – Debuts in California

Brady Madden

SEATTLE, June 22, 2022 /PRNewswire/ -- Get ready for the best tasting brand in cannabis, available now in California. After 25 years of creating signature craft soda flavors and famously featuring
Infused Food & Beverages
Debunking Myths Around Cannabis Emulsions for Beverages

Infused Food & Beverages

Debunking Myths Around Cannabis Emulsions for Beverages

Dana Perkins and Daniel Sondheim

With the increased popularity of the cannabis beverage category with consumers and the growing number of infused drinks on the market, there is a lot of talk – and questions -- about emulsions and w
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