SōRSE Producers Series: Heirloom Pet Products
For the second post of our Producers Series, we asked our Powered by SōRSE partners at Heirloom Pet Products, CEO Jason Lysak and CMO Brandi DeLancy, to share their company’s story.
SōRSE has been working with Heirloom Pets for two years now, and in that time, Heirloom has prioritized educating the consumers on the benefits of choosing water-soluble CBD for their animals while expanding their line of products. Their Road Trip Sticks, Food Toppers, and Bone Broth are a big hit with many pets in the SōRSE family.
Can you start by sharing a bit of your background with us, and what inspired you to create a hemp-infused pet product line?
Having been involved in the pet food industry for a period of time, we noticed an opportunity in the market to create CBD pet products that work better. We were prompted to research the efficacy of products that were currently on the market. Pretty quickly we realized that the category was lacking a fast-acting, highly effective product line that was also affordable. Hence, Heirloom Pet Products was born!
What are your company’s mission and core values?
The mission of Heirloom Pet Products is to deliver the most effective, healthy products based on science and efficacy.
How do you educate pet owners on CBD and how to use your products in their pet’s daily routine?
Consumer education is one of our main focuses. Evolution in the CBD space has been slow, and because of that, people tend to stick to what they know. We have positioned ourselves not only as a source of high-quality, effective CBD products for pets, but also as an educational hub. Our social responsibility is to provide pet parents with up-to-date information and the scientific research to back it up.
What was the most difficult part about getting your products to market?
The hurdle of marketing and education in the hemp space. CBD is very difficult to market! You can’t use food language. You can’t use medicine language. Selling someone a new product without being able to say what it is or how to use it is nearly impossible.
How did you find SōRSE, and why did you choose SōRSE’s emulsion solutions over other providers?
From a SōRSE competitor! We were actually pointed to an article about SōRSE by the company we were considering. When I read about the efforts SōRSE had made, met the team of food scientists, and ultimately tried the product, there was no other choice!
With SōRSE, we were not only getting the best of the best in innovative emulsion solutions, but we also entered into a partnership with a powerful team of amazing people. The emulsions we use in our pet products need to seamlessly blend and be consistent every time. We are confident that we get that with SōRSE.
Why did you choose to put “Powered by SōRSE” on your product?
We see this as a true partnership. We believe in what SōRSE is doing and stand behind the solutions they provide.
Is there a lesson you’ve learned while launching a hemp-infused product line that you’d be willing to share?
Educate yourself! Network, read, research, learn. The more you know about what you are doing, the easier it is to educate others. Partner with other people in the space. You never know where you will find a gem.
Where do you see your company and brand a year from now? Any plans for new products/flavors in the coming months?
A year from now, we will still be educating pet parents on the amazing benefits of CBD and breaking down barriers that create the stigma around the category. We hope to continue adding completely unique products to our line offering diverse solutions.
What is your prediction for the cannabis-infused pet products space, and what excites you most about being in this industry?
Being at the forefront of the next stage in the evolution of cannabis-infused pet products is really exciting in and of itself. Pet parents want these types of products for their pets, and they want to be sure they are giving them the best. We predict that this category will continue to grow and evolve and that we will be there as it does!
Where to Purchase Heirloom Pet Products
Heirloom Pet Products can be purchased on their website https://heirloompets.com/