The New Frontier of Infused Products: Powered by Custom Emulsions

Custom Emulsions Powered by SoRSE

The emergence of CBD has been a game-changer for the cannabis industry. Prior to 2018, as more states legalized medicinal and creational cannabis use, THC was the cannabinoid most consumers were familiar with. Yet when the US Farm Bill passed at the end of 2018, which made growing hemp legal, the cannabinoid CBD quickly became something that consumers were interested in, given its purported therapeutic effects. That also meant CBD became the launching platform for many product categories. In 2019, product designers were quick to develop CBD products for the marketplace like tinctures, gummies, and capsules, followed by beverages, baked goods, and confections to capitalize on consumer interest.  

In 2019 when CBD products started to emerge, the main decision a product producer had to make was whether to choose Isolate or Broad Spectrum CBD for their product, depending on the flavor profile they wanted to achieve or whether or not they wanted the consumer to benefit from the Entourage Effect. A lot has changed since then, as the opportunity to go beyond those two choices is seemingly limitless.  

2020 and Beyond: The Evolution and Expansion of Infused Products  

 The CBD-infused product market that has matured and grown rapidly in the last several years, with brands establishing themselves and gaining a good foothold in the market. In that time, consumers have also become more accepting and more knowledgeable about CBD. These informed and experienced consumers who may have tried numerous products have elevated expectations when it comes to what they purchase, and with each new product innovation, the bar is raised higher. In 2021, the CBD market is poised to evolve and differentiate itself, allowing product developers to take their brand to the next level. The next wave of products in this ever-popular, ever-expanding marketplace will feature custom emulsion blends with ingredient pairings and combinations; this movement will create differentiation in product lines. Given the number of minor cannabinoids, terpenes, adaptogens, and nootropics that could be paired with CBD, the unique combination possibilities are truly endless.  

The New Frontier: CBD + (fill in the blank)  

Now more than ever, consumers are highly focused on their wellness and are seeking out products that feature ingredients they believe have significant health benefits. Moving forward, this likely means that product developers will look to pair CBD with functional ingredients like Zinc, Vitamin C, Melatonin, L-theanine, nootropics, or adaptogens. Currently, there are a number of products on the market featuring CBD and Magnesium and L. theanine. Magnesium is a mineral that is critical for helping the body operate properly, particularly for those suffering from inflammation, as it supports muscle and nerve function. L. theanine is an amino acid found in green and black tea as well as some mushrooms; people use it to improve cognitive function as well as for stress and anxiety. Product developers are also pairing CBD with secondary cannabinoids like CBN, CBC, and CBG and as well as prioritizing products that are clean label – organic, natural, and/or vegan. 

These product development decisions are typically grounded in the brand’s goals and objectives and what the path forward should be based on the customers’ needs. If more brands expand their lines in this way, the market will likely see products with increasingly unique combinations of functional ingredients created for a specific therapeutic effect. For more information on functional ingredients trends, check out our two-part blog post, “All About Adaptogens” and “Restoring Protein, Balancing Gut Health, and Boosting Immunity.” 

Your RESōRSE for the New Frontier 

As brands look to expand their offerings to include products infused with CBD and other functional ingredients, SōRSE has positioned itself to be a full solution provider, as a collaborator in the product development process, and as a solution-oriented, strategic partner. Beyond providing a delivery system for bioactive compounds including cannabinoids, terpenes, adaptogens and nootropics, our R & D team is comprised of formulation experts who are always up for a challenge. When a product developer works with SōRSE, they have the full support of the team to get the product off the ground, as well as access to our certified network of suppliers and co-manufacturers. Through each phase of the product development process – ideation, custom emulsion creation, quality assurance and testing, production planning – SōRSE is a partner and resource to its customers. Take the first step by booking a call today to tell us what you hope to achieve with your brand so we can help make your dream of a new infused product a reality.   

What You Should Know About CBD For Pets, Part 2


This is the second part of What You Should Know About CBD For Pets.

Published: May 2020

Last Updated: May 2021


Once a pet owner understands what CBD is and how it works with an animal’s Endocannabinoid System (ECS), they can have an informed conversation with their veterinarian about giving their animal CBD. Although vets can’t prescribe CBD, they can speak to the potential benefits and make suggestions on dosing. From there, the consumer can begin to research CBD companies and make informed decisions on what products will be best for the companion.     


Animal owners rely heavily on their vets to help with various injuries and ailments and to educate them on their animals’ health. With CBD products becoming more available, people are increasingly asking their vets if they are safe, effective and legal to give to their pets. In a survey conducted in 2019 by the Veterinary Information Network, almost two-thirds of the respondents said that their patients asked them about CBD at least once a month.   

In most states, if you want to talk to your vet about CBD, you will need to initiate that conversation, because most state laws around cannabis do not address this type of use. Vets in most states can only discuss CBD if their clients bring it up. In California, legislation (State bill AB-2215) was passed in 2018, allowing vets the ability to discuss cannabis for pets without fear of being punished by state officials or state veterinary boards, but they can’t prescribe it or use it in treatments.    

When asked about how she manages questions about CBD from her clients, a holistic vet in North California commented, “In terms of how I counsel humans and their animal companions, I feel I cannot do what I feel is best for my patients when our hands are tied recommending CBD. FDA approval would allow us to make sure our clients have guidelines for dosage and someone to consult with, as well as brands that have been confirmed as safe. I have found that CBD helps control anxiety and pain and seems to help dogs be more comfortable as they age. I tend to avoid recommending THC because dogs reach toxic levels at a much lower level than people.”    

During the summer of 2019, the Executive Vice President and Chief Executive Officer of the American Veterinary Medical Association, Janet D. Donlin, wrote a letter on behalf of the 93,000 members of the organization to the commissioner of Food and Drugs requesting the FDA engage in further research of cannabinoids, given their clients’ level of interest in CBD:   

“The AVMA is a scientific organization that relies on evidence-based medicine. We support additional research on cannabis-derived and cannabis-related products, so that veterinary practitioners may be better informed about their potential therapeutic uses and potential counterindications. Should this research result in FDA approval of such products, this would provide the assurance we need that products made available for use in veterinary patients are efficacious and safe.”  


The best-selling products on the market for pets are oils or tinctures. They are easy for a pet owner to use since they can be given directly to pets using a dropper or spray or added to food or treats.    

The second best-selling products are edibles such as biscuits, treats, or chews. They too are easy to use because the format is recognizable (what animal doesn’t love a treat!) and are priced relatively reasonably. For a consumer who is new to pet CBD products, treats are a great way to start incorporating it into the pet’s routine.    

Some companies are producing capsules and powders, which you can either mix into the pet’s food or insert into a treat.   

For skin issues, there are topicals such as balms, sprays and lotions, as well as CBD-infused shampoos.    


For humans and animals alike, not all CBD products are created equally. It’s important to do your homework when you are trying to find the right product for Lenny the Labrador or Tina the Tabby.   

Tip 1: If you are considering adding CBD to your companion animal’s daily routine, the best piece of advice we can offer is to consult with your veterinarian before doing so. How might CBD interact with other drugs or supplements your animal is taking? What do they recommend in terms of format and dosage? Most product packaging will recommend a dose based on the animal’s body weight. Your vet may suggest a slightly higher dose if your pet appears to be particularly stiff, stressed, or in pain.  If you want to be able to easily adjust the dosage you are giving your animal, it makes the most sense to purchase an oil or tincture that is easily measurable.   

Tip 2: If you are new to CBD, it can be dizzying trying to figure out what the difference between all of the products on the market is. Talk to your local pet store owner or employee about the CBD brands they carry and why they carry them.    

Tip 3: After talking with the pet store owner or employee and getting their opinions, do some research on the products they carry.   

  • Are the products made with organic ingredients?   
  • Are the products pesticide, fungicide, and solvent-free?  
  • Does the product have a Certificate of Analysis (COA)? This is a document provided by the manufacturer that tells you how much CBD is in that product. You want to get the CBD you pay for, and the COA will verify that.   

Tip 4: If you can buy a product online or from a store that is not a cannabis dispensary, the product is hemp-based CBD. If you live in a state where cannabis is medicinally and/or recreationally legal, you may be able to find CBD pet products that are cannabis-based at a dispensary.   


Given the growing number of consumers who are interested in CBD products for their pets, established pet companies may look to incorporate CBD into their existing product lines, and new companies may emerge with their own innovative products. SoRSE’s water-soluble emulsion in both liquid and powder forms are easy to incorporate into product lines, and our R&D team is well versed in production from concept to final product. If you have an idea for a CBD product for our four-legged friends or a product you would like to have #poweredbySōRSE, schedule an exploratory call today to get started on your infused pet product journey!


What You Should Know About CBD For Pets, Part 1

Heirloom Pet powered by sorse

Published: May 2020

Last Updated: May 2021

According to the American Pet Products Association (APPA), in 2020, American consumers spent a staggering $103 billion on their pets, up $6 billion from the year before. What are we spending all that money on? Food and treats primarily ($42 billion), vet care ($31 billion), and supplies like beds, toys, and over the counter medicines ($22 billion). What else are we buying for Fifi the cat and Fido the dog? CBD!   

If you have visited a pet store recently, you may have noticed numerous CBD products on their shelves, from tinctures to treats to topical sprays to shampoos. Over the past five years, people have become more curious about CBD and what it can do for our well-being — and with that comes interest in how CBD can impact the well-being of our pets. If taking CBD can leave someone feeling less anxious, does that mean it will work for an anxious animal as well?   


Similar to humans, animals have an Endocannabinoid System (ECS). This system in the body is responsible for building and sustaining health. Its primary role is to maintain and balance all of the other systems in the body such as the endocrine system, reproductive system, and immune system. The system consists of receptors throughout the body and in the brain, which helps maintain biological balance in reaction to environmental changes. The ECS plays a critical role in regulating a broad range of physiological processes that affect our everyday experience, such as our energy level, mood, and immunity, as well as how we experience stress, pain, and more.  

The ECS involves three core components: Endocannabinoids, receptors, and enzymes.   

Endocannabinoids are molecules produced by the body which help keep internal functions running smoothly. Your body produces them as needed, making it difficult to know what typical levels are for each. They’re similar to the phytocannabinoids like CBD produced by the cannabis plants. Endocannabinoid receptors are found throughout your body. Endocannabinoids bind to them in order to signal that the ECS needs to take action. The two main receptors are: CB1 which are mostly found in the central nervous system and CB2, which are mostly found in your peripheral nervous system, especially immune cells. Lastly, enzymes are responsible for breaking down endocannabinoids once they’ve carried out their function.  

 Phytocannabinoids are the active chemical compounds found in the cannabis plant that interact with a human or animal’s body’s endocannabinoid receptors. CBD is one of over 85 different cannabinoids that reside in the flowers of the cannabis plant. CBD is purported to possess useful medicinal properties, which is why humans are taking it themselves and giving it to their pets.  


In January 2020, CBD researchers, Brightfield Group, conducted a survey on the pet CBD marketplace, and some of the results were jaw-dropping. First, the sales of CBD pet products in the United States quadrupled in 2019 to $32 million from $8 million in 2017. Second, 48% of pet CBD buyers reported that they stop using prescriptions for their pets once they try CBD. 74% of current pet CBD consumers have discussed CBD with their veterinarian, and 80% received an enthusiastic response during the conversation with their vet. That said, a vet cannot legally prescribe CBD because it has not yet been approved by the FDA. 64% of consumers buy pet CBD to reduce overall levels of anxiety or stress for their pet.    

What explains this growth in interest in CBD for pets? Over the past 30 or so years, pet owners’ awareness of their animals’ health and well-being has changed significantly compared to their parents’ or grandparents’ generations. The 21st century pet parent is looking more carefully at what their animals consume — from the food they eat to the medications they take. Because most consumers are more cognizant of some of the negative side effects of pharmaceutical medications, they are not afraid to turn to natural remedies to treat their pets’ ailments. 30 years ago, Baby Boomers likely wouldn’t have taken their dog to a naturopathic vet for acupuncture treatment, a chiropractic adjustment, or hydrotherapy, but nowadays, these treatments are available. Now more than ever, people see their pets as integral members of their family, and they will do whatever they can to keep them healthy and happy.   

A holistic vet in Northern California reported that her clients are typically interested in using CBD for their animals’ general wellness as well as some of the following conditions: Cancer; epilepsy and seizures; stress and anxiety; digestion and nausea; pain and inflammation due to joint problems; aging and degenerative diseases; and skin inflammation and allergies.  


Continue reading What You Should Know About CBD For Pets, Part 2.

What You Need to Know About Sports and CBD, Part 2

SoRSE What You Need to Know About Sports and CBD

This is the second part to What You Need to Know About Sports and CBD, Part 1.

When professional athletes speak publicly about their use of CBD, it generates curiosity and interest among their peers, their teammates, their fans, and other athletes. For those athletes who are new to CBD have questions about what it is, we have the answers for you.

Is CBD legal in every state? 

Purchasing CBD is federally legal as long as it doesn’t contain more than 0.3% THC, but some state laws have put restrictions on buyers. In Virginia, for example, people can only buy and possess CBD if they have a prescription. 

What’s the difference between hemp-derived CBD and marijuana-derived CBD? 

Hemp and marijuana come from the same family of plants, Cannabis Sativa L. Hemp-derived CBD and marijuana-derived CBD contain different levels of THC. Hemp plants contain less than 0.3% THC content, while marijuana plants contain higher levels of THC.  

Are all CBD products THC-free? 

No. Most CBD products are likely to have trace amounts of THC, particularly if the CBD was sourced from marijuana plants as opposed to hemp plants. Most CBD products contain non-detectable THC; products featuring CBD isolate have 0% THC in it. 

For more information, check out our blog: Hemp-Derived CBD Vs Cannabis-Derived CBD 

What does non-detectable (ND) THC mean? 

Some companies offer CBD products with non-detectable THC. As mentioned above, the industry and legal standard for THC concentration in CBD products derived from hemp is less than 0.3% THC by weight. This means that a CBD product may legally contain up to three parts of THC for every 1000 parts of oil by weight. In order to determine if a product is within this legal limit, reputable CBD manufacturers have their products tested by third-party labs to obtain a Certificate of Analysis (COA). The letters “ND” indicate this “non-detect” level of THC in a product. The THC amount in said product is too small to be detected by the instruments used in third-party testing. 

Will CBD show up on a drug test? 

CBD shouldn’t show up on a drug test, but there have been cases of people using CBD products testing positive for THC. It depends on the quality and composition of the product the person is taking, as many CBD products contain trace amounts of THC. Hemp-derived CBD products are less likely to contain THC because they are legally required to have less than 0.3% THC content. Athletes who want to use CBD products but are afraid of failing a drug test should look for products featuring CBD isolate. 

What should consumers look for on a product label to make sure there is no detectable THC in the product? 

Product labels will give you dosing information, milligrams of CBD, serving size/servings per container, CBD oil source, manufacturing date, batch and lot number, license numbers and third-party verification. If you are looking specifically for a product with no detectable THC, make sure the product is hemp derived. Make sure you also ask for a copy of the Certificate of Analysis (COA) which means that it has been third-party tested by an outside lab. Many product websites and retailers have the COA available. First, check for label accuracy — by cross-checking that the concentrations on the COA match the label. If the COA indicates “ND” for D9-THC, that means that there is no detectable THC in the product.  

What is the difference between Full Spectrum, Broad Spectrum, and Isolate-based products?  

Extraction is the process of extracting concentrates from the hemp or marijuana plant to be used in CBD products like sublinguals, oils, edibles, beverages and topical 

Full Spectrum extracts a full profile of beneficial cannabinoids and terpenes from the cannabis plant. Full spectrum will contain trace amounts of THC, but not enough to feel any psychoactive effects. If you are going to purchase a Full Spectrum CBD product, be sure to read the COA first to see what the detectable level of THC is. hemp-derived Full Spectrum CBD product is required to have less than 0.3% THC content.  

Broad Spectrum is the middle ground between Full Spectrum and Isolate CBD. It begins as a full spectrum oil, with the full range of beneficial cannabinoids and terpenes, that then goes through a process of refinement that removes all THC compounds. 

Isolate refers to the extraction process that isolates CBD from the rest of the compounds in the cannabis plant. After CBD concentrate is extracted and separated from the rest of the plant compounds, it then goes through a process which extracts any remaining waxes, terpenes, or cannabinoids. This creates a CBD product that tests as high as 99% pure CBD. 

When it comes to product selection by the consumer, it’s important to look at company websites and read reviews of products. Most importantly, the consumer should look for products that have been tested for quality and safety throughout the production process and that the product has a COA — a Certificate of Analysis. This document is a lab report verify the chemical makeup of the product.  

To learn more about the differences between these extracts, check out our blog; What is the difference between Full Spectrum, Broad Spectrum, and Isolate? 

 What are the benefits of taking CBD? 

While much of the evidence of the benefits of CBD is anecdotal, studies have shown that CBD may help relieve pain, reduce inflammation, promote sleep, and reduce performance-related anxiety.  

Are there any side effects after ingesting CBD? 

Harvard Medical School physician, Peter Grinspoon, states that side effects of CBD can include “nausea, fatigue and irritability.” CBD can also “increase the level in your blood of the blood thinner coumadin, and it can raise levels of certain other medications in your blood by the exact same mechanism that grapefruit juice does.” If you decide to try CBD and take other medications, consult with your doctor about possible interactions. 

How long does CBD stay in your system after ingestion?  

This depends on the way you ingest CBD. Also take into consideration that each person processes cannabinoids differently based on our unique body compositions.   

The different methods of ingestion are: 

Oral — swallowed — types of products include tinctures, oils, edibles, beverages, capsules. 

When CBD is swallowed, it moves through the digestive tract, where it is absorbed into the bloodstream. This method is the slowest route for CBD to move throughout the body, taking one to two hours, but also the longest amount of time that it is active. CBD may stay in your bloodstream to hours when ingested orally.  

Oral — sublingual (under the tongue) — types of products include oils and tinctures.  

The areas under your tongue, along your gums and in your cheeks are filled with capillaries that will absorb the CBD and deliver it directly to your bloodstream, thereby bypassing the digestive tract altogether. This method is faster than swallowing CBD, with the onset taking 15 minutes to an hour. When taken sublingually, CBD may stay in your bloodstream for to hours. 

Inhalation — types of products include vape pens, dabs, high CBD cannabis. 

When CBD is inhaled, it moves to the lungs where it quickly passes into the bloodstream. This is the fastest way to get CBD into your system with an onset of seconds to minutes, but the CBD is only effective for a short amount of time. It may stay in your bloodstream for no more than to hours. 

Topical — applied to skin — types of products include creams and lotions.  

When you apply a CBD lotion or cream, the CBD is dispersed across the skin and absorbed into it, reaching muscles, cells, and nerves. Very little CBD will enter the bloodstream, if any.  

Transdermal — applied to skin — types of products include patches. 

Like topicals, transdermals are applied to the skin, but they do not behave the same way as a lotion or cream. A patch is placed in a venous area of the body, like the wrist, allowing the CBD to enter the bloodstream through the skin. They are designed to slowly release CBD through the skin at a constant rate. 

To learn more about consumption methods, check out our blog: Different consumption methods for your lifestyle.



Last updated: April 2021

What You Need to Know About Sports and CBD, Part 1

rob gronkowski - what you need to know about sports and CBD

In Spring 2020, when COVID became a presence in our everyday livesathletes and non-athletes alike became increasingly more aware of their overall health, with a heightened focus on bolstering and supporting the immune system. Consumers took the time to research what functional ingredients would strengthen their immunity, help them sleep better, and decrease stress levels, which lead to them purchasing products they might not have tried before featuring these ingredients. One of them was CBD, which had already gained a strong foothold in the health and wellness marketplace over the past few years. As more professional athletes like Gabby Douglas, Kerry Walsh-Jennings, Megan Rapinoe, Rob Gronkowski, Tony Hawk, and Magic Johnson extol the virtues of CBD for a variety of sports-related health concerns including post-activity recovery, consumers who participate in athletics have become more interested in what the cannabinoid might do for them.   

If you are an athlete who is curious about using cannabinoids including CBD but don’t know where to start or what to look for, here are some frequently asked questions and answers. 

What is WADA, and how does it interface with international and national sports governing bodies in terms of determining anti-doping and drug policy? 

WADA, the World Anti-Doping Agency, was formed in 1999 as an international, independent agency to coordinate the fight against doping in athletics. In 2004, it introduced “The World Anti-Doping Code,” the core document that aligns anti-doping policies, rules, and regulations within sport organizations and among public authorities around the world. It works in conjunction with six International Standards which aim to foster consistency among anti-doping organizations in various areas: Testing; laboratories; Therapeutic Use Exemptions (TUEs); the List of Prohibited Substances and Methods; the protection of privacy and personal information; and Code Compliance by Signatories. This unified approach addresses problems that previously arose from disjointed and uncoordinated anti-doping efforts.  

One of the largest international governing bodies is the International Olympic Committee (IOC). They recognize other federations for individual sportsThe Association of Summer Olympic International Federations (ASOIF), the Association of International Olympic Winter Sports Federations (AIOWF), and the Association of the IOC Recognized International Sports Federations (ARISF). The IOC has an Olympic Charter which sets rules and expectations for Olympic athletes. IOC defines doping as the occurrence of one or more of the anti-doping rule violations as laid out in the charter. The rule topics include: Presence of a prohibited substance or its metabolites or markers in an athlete’s sample; use or attempted use by an athlete of a prohibited substance or a prohibited method; evading, refusing, or failing to submit to sample collection; tampering or attempted tampering with any part of doping control, and possession of a prohibited substance or a prohibited method.  

In 2018, WADA declared CBD an acceptable substance. It is the first major agency to acknowledge CBD as a compound separate from marijuana (THC). That said, the organization does caution athletes using CBD to be aware of the THC levels in the CBD products they are using. Their guiding document states, “Synthetic cannabidiol is not a cannabimimetic; however, cannabidiol extracted from cannabis plants may also contain varying concentrations of THC, which remains a prohibited substance.”

 This is the current list of Sports Organizations that have accepted the code: 

What is each major athletic association/league’s stance on CBD and cannabis?  

Each has their own stance on cannabinoid use, and they vary drastically.  

FIFA (Fédération Internationale de Football Association): Following WADA guidelines (see above), use of CBD is allowed, but THC is not. 

NCAA (National Collegiate Athletic Association): Cannabinoids are listed on the 2020-2021 Banned Substances List, specifically, “marijuana; tetrahydrocannabinol (THC); synthetic cannabinoids (e.g., spice, K2, JWH-018, JWH-073).” CBD is not listed as a banned cannabinoid; however, the document also states, “Any substance that is chemically related to one of the above classes, even if it is not listed as an example, is also banned!” One can infer from this statement that CBD would also be banned, as it is chemically related to the marijuana plant. That said, the only cannabinoid they test for is THC. 

MLB (Major League Baseball): In December of 2019, MLB became the first professional sports league in the US to remove cannabis from its list of banned substances. In a press release, MLB in association with the Players League commented, “Natural cannabinoids (e.g., THC, CBD, and Marijuana) will be removed from the Program’s list of Drugs of Abuse. Going forward, marijuana-related conduct will be treated the same as alcohol-related conduct under the Parties’ Joint Treatment Program for Alcohol-Related and Off-Field Violent Conduct, which provides mandatory evaluation, voluntary treatment and the possibility of discipline by a Player’s Club or the Commissioner’s Office in response to certain conduct involving Natural Cannabinoids.” Players are not allowed to enter into commercial arrangements with cannabis companies.  

MLS (Major League Soccer): If a substance is banned by the US Anti-Doping Agency or FIFA, it is banned by the league. Following WADA guidelines, use of CBD is allowed, but THC is not.  

NBA (National Basketball League): Cannabis (CBD and THC) is one of many substances banned by the NBA/NBPA Anti-drug Program, but did not test players during the 2020-2021 season for cannabis. In the past, if a player tested positive for THC, he had to comply with subsequent testing and may be required to seek treatment. What remains unclear is whether hemp-derived CBD would trigger a suspension. Prior to 2020, players were randomly tested four times a year and could not exceed the THC threshold of 15ng/ml.  

NFL (National Football League): The NFL’s current drug policy prohibits the use of THC and synthetic cannabinoidsIf a player consumes hemp-derived CBD oil with 0.3% THC or morethey might be disciplined. The most recent collective bargaining agreement ended the policy of suspending players for a positive cannabis test. If a player tests positive during the first two weeks of training camp, the test is reviewed by a group of medical professionals appointed by the players and league. That board then decides if the player needs treatment. 

NHL (National Hockey League):  The NHL essentially has two drug policies. The first is the performance enhancing drug policy which bans drugs such as stimulants, growth hormones, anabolic agents and drugs that are considered to give players an advantage. The second is the SABH program (Substance Abuse and Behavioral Health). This program was designed for the specific purpose of dealing with issues of substance abuse for players in a confidential manner. If they determine a player’s drug test features “abnormally high levels” of THC, they will contact the playerrecommend they enter the SABH, in which they’ll develop an individualized treatment plan, but they are not forced to go.   

WNBA (Women’s National Basketball League): Cannabis and its byproducts are listed as prohibited substances in the league’s collective bargaining agreement. The WNBA has a specific marijuana program in the anti-drug section of the CBA. 

USA Triathlon: Under USADA and WADA, CBD is an acceptable substance for triathletes to use. In fact, they have created a partnership with a company producing CBD products. 


Continue reading Part 2 of What You Need to Know About Sports and CBD.




Last updated: April 2021

Powered By SōRSE Partner Spotlight: Mad Tasty

mad tasty powered by sorse

Contrary to popular belief, being in a band is not all sunshine, roses, and adoring fans. Whether you’re a solo artist, duo or multi-piece band, it takes a lot of time, energy, creativity, and effort to make, record, perform, and market music. Someone who knows this well is Ryan Tedder, front man for the band OneRepublic. Over the course of his career, Ryan has shown the ability to capture the feelings and experiences that matter to people and put them in songs; now, he has taken those same feelings and experiences and put them into Mad Tasty, his beverage brand.    

In 2018, after a few tough years on the road (in 2016, the band logged 400,000 miles) and dealing with anxiety and sleep issues, Tedder decided to start his own brand of CBD-infused sparkling water called Mad Tasty, having spent a great deal of time researching CBD and its potential health benefits. He decided to name the brand Mad Tasty because he wanted something approachable, fun, and delicious that his friends, family, and fans would love to drink. Tedder knew that it was important to hydrate over the course of the day, but he didn’t love how water tasted, so he decided to create a beverage he would want to drink that featured CBD because he liked how it made him feel. The challenge was finding the right partner to help him create flavor profiles as well as provide the emulsion that would seamlessly deliver the CBD.  


The team at SōRSE started working with Tedder on Mad Tasty in the fall of 2018. Michelle Sundquist, Director of Commercialization (aka “the Jedi of flavor”), and the members of the R&D team worked hand in hand with Tedder to develop the beverages that launched in the spring of 2019. When asked to describe the experience working with Tedder from concept to commercialization, Sundquist commented, “Our initial conversations with Ryan were really focused on the kind of experience he wanted his friends and family to have. Because he was so excited to share his experience with others, he wanted to try to find a way to get the drinks to market quickly. In order to help Ryan reach his goal, we focused on ingredients and flavors that would be popular and that we knew would provide a stable flavor platform. He also wanted a beverage that was really flavorful but not loaded with calories, that you could drink a few of without feeling full. That’s how Mad Tasty as a flavored sparkling water came to be.”   


In terms of coming up with Mad Tasty’s first two flavors, Sundquist stated, “We wanted to create a clean flavor profile, so we built the beverages around our emulsion’s citrusy, slightly tangy notes. Grapefruit was the first flavor that paired really well with it. The slight bitter notes of our emulsion added to the pithy notes you find with grapefruit juice. We also really liked the sweetness and softness of watermelon; pairing watermelon with kiwi gave the drink another layer of depth and pop. We worked really closely with Ryan as we experimented with flavor and carbonation, adjusting them as needed to match the beverage he had imagined. We all wanted the consumer to open the beverage and be immediately hit with flavor and bubbles. They’d start to drink it, and it would be instantly refreshing.”  


At the time Mad Tasty was being formulated, most producers were creating low dose beverages, in the 10 to 15 mg range. Sundquist commented, “10 mgs was pretty much the standard in 2017. We decided to bump it up to 20 mg because we wanted to make sure that Ryan’s audience was getting a good value and experience with the beverage.”  


Two months after the initial meeting, the SōRSE team met with Tedder again to sample some prototypes and further build out the product’s story. Sundquist commented, “In late 2018, we did all the beverage design, and we had the first cans coming off the production line in mid-February of 2019. Once we got the first two flavors off the ground, we started working on the profile for Mad Tasty’s third flavor, Unicorn Tears. With that beverage, we were trying to create the feeling of something magical, given the drink’s unique name. The flavors in that are playful and tropical – it’s a base of white tea with a touch of Dragon fruit and a drop of POG, a childhood favorite. That beverage launched summer of 2020.” Tedder continues to grow Mad Tasty one product at a time; wellness shots are expected to launch this summer, and another flavor of the sparkling water will also be coming to market soon.   


When Sundquist reflected on SōRSE’s partnership with Mad Tasty and formulating the beverages, she brought up Tedder’s commitment to creating a quality product as well as providing people with clean water around the world. “Early on we were eager to be a part of this project, because of Ryan’s goal to give back to the community and promoting access to clean water. For every 12 ounce can of Mad Tasty sold, the company donates 12 ounces of clean water to people in places in need through their partnership with Drop4Drop. That was a great reason to do everything we could to make these products successful. Being there on site, watching Mad Tasty be produced proved that our emulsion was truly easy to integrate into the production process. The experience also solidified my belief in our technology and what we are doing to move the industry forward.” 

If you are a product developer who has a great idea for infused product and needs help further developing your concept with the goal of getting your product to market efficiently, our R&D team is happy to walk through the process with you and recommend a SōRSE emulsion that best fits your needs, just as we did with Mad Tasty. Book a call with our team today! 






Celebrate Moms with Powered by SōRSE Gifts


Moms around the world deserve a round of applause and all of our love when we celebrate Mother’s Day this coming Sunday. Over the past 14 months, moms have been juggling so many roles – from parent to teacher to employee to chef to counselor to cheerleader – trying to keep family spirits up while maintaining their own sanity. It’s been challenging to say the least! 

If you’re wondering what to give your wife or your mom to show your love and appreciation for all that she’s does for your family this Mother’s Day, here are some products powered by SōRSE that we think moms AND grandmoms will enjoy 

For the Coffee-Loving Mom: Preorder the brand-new Altitude Everything Latte

Altitude is a company out of Bend, Oregon, a hotspot for beverage innovation. This drink combines Altitude’s nitro cold brew with oat milk, adaptogens, and hemp-derived CBD, making it the perfect beverage to get your mom’s day started on the right foot. The “everything” in the latte includes functional mushrooms, turmeric, cacao, cinnamon, sea salt and blue agave for a hint of sweetnesswhich all pair well with SōRSE’s hemp emulsion. If your mom is looking to up her intake of functional ingredients in a delicious format, look no further than Altitude. 

For the Fur Babies Mom: Order an assortment of Heirloom Pet Products

From Paws and Reflect bone broth to Ruff and Ready food topper to the bacon-flavored Road Trip Stick, Heirloom offers a variety of products featuring water-soluble hemp that are sure to please Fifi or Fido and take the stress out of trips to the vet. When creating formulas, Heirloom Pets takes a clean label approach, using safe ingredients commonly found and widely accepted in the pet food industry. They also test all the hemp through an independent third-party lab, which ensures consistent, high quality products. Happy, calm pets make for happy moms! 

For the Mom on the Move: Gift her boxes of Rip N Sip

For the mom who is constantly on the gofrom driving to work, picking up her kids for sports practice to running errands, Rip N Sip offers the perfect solution for adding CBD to her busy daily routine. Rip N Sip’s portable packets contain 20 mg pre-measured, water-soluble CBD that can be easily added to any beverage. All Mom has to do is rip it open, mix it into her drink, and sip it. It’s that easy and that convenient! By growing the hemp in their product and having the extract emulsified by SōRSE, the folks at Rip N Sip control the quality of their product every step of the way.   

For the Mom Longing to Travel, grab her an assortment Lei Back Sparkling Water

Sand, sun, surf, siestas – what mom isn’t itching to travel to a tropical paradise after 15 months of staying at home? If hopping on a plane for a get-away is not on your mom’s calendar this summer, look no further than Lei Back to bring the essence of the islands to her. Lei Back is a no calorie sparkling water that comes in Guava or Pomelo, and each can contains 20 mg of Broad Spectrum CBD. These two drinks offer a clean flavor profile where the fruit shines, making them great as a stand-alone beverage or the perfect starting point for a festive tropical mocktail for mom, like the Backyard Hammock (2 parts Lei Back Guava, 1 part POG, orange slice). Aloha!   

For the Canna-Curious Mom, introduce her to Cann Social Tonic

If your mom is curious about cannabis and loves sparkling beverages with creative flavor profiles, there are plenty of reasons to gift her Cannendorsed by celebrities including Gwyneth Paltrow, Rebel Wilson, and many more. Cann is lightly carbonated, microdosed social tonic; each 8 oz can is infused with 2 mg THC and 4 mg CBD, the perfect mix for a gentle high/buzz minus the hangover. What makes Cann shine are its unique flavor combinations with just a hint of sweetness: Lemon Lavender, Orange Cardamum, Grapefruit Rosemary, Ginger Lemongrass, and Pineapple JalapenoEach can offers a consistent sensory experience where the first sip is as great as the last. With all of these amazing choices, Cann is guaranteed to satisfy mom’s canna-curiosity.  

If you are a product developer who has an idea for an infused product that you’d like to see on the market for Mother’s Day 2021 – look no further than SōRSE to be your ingredient supplier and strategic partner. Our R&D team is well-versed in production of beverages, food items, and personal care products from concept to final product; they welcome the opportunity to help make your dream a reality. Schedule an exploratory call today with SōRSE to get started on your infused CBD product journey! 


Going the Extra Mile: Mobile Runs Powered by SōRSE

A point of pride for the SōRSE team is our relationship with our clients and our willingness to help in whatever way we can to get their product to market – from recommending flavor profiles to connecting them with co-manufacturers. 

Nearly a year ago, one of our clients, Cann, a low dose social tonic, was looking to expand to other legal markets beyond California where they are based, but they did not have a way to produce SōRSE emulsion, the backbone of their beverage. Zach Hershberger, our Operations Managerand the Operations team put their heads together and came up with a plan – create a mobile unit and take production on the road.  

Recently we sat down with Zach, who has executed many of the mobile production runs, to talk about how this service came to be, what they entail, the benefits this provides to a client like Cann, and the service might expand in the future.  

What is the genesis story of the first mobile run? 

The whole process was born out of a request from Cann, who wanted to expand to Nevada. They basically said that “There was no Cann without SōRSE, that SōRSE was an integral part of their product. That led to them asking if we could produce SōRSE with their license holder in Nevada. At first we thought it was going to be pretty tough to install a lab in a new location, but then we realized it was feasible to take our equipment on the road and set up shop at the license’s facility. That first trip to Nevada was May of 2020.  

How did SōRSE’s and your relationship with Luke Anderson and Jake Bullock from Cann develop over time? 

I had just started at SōRSE when the company was ramping up emulsion production when Luke and Jake, Cann’s Co-Founders, visited the office in Seattle as they were evaluating emulsion suppliers. At that point, they were planning on operating out of San Diego. I shared some of my experience working at GreenMed Labs where we produced Happy Apple, just to give them an idea of what beverage production entailed. At that point, they knew what their product was going to be; they just weren’t sure where and how they were going to make it. I think one reason they went with us is that they realized we understood what they needed to accomplish.   

After they signed on with us as a client, I made sure they were taken care of, oversaw the production of their emulsion in California, and coached them through the processes that they needed to get production off the ground. Eventually they hired Ishan Kapoor, their Director of Operations, and I have been working with him since.  

What did you think of the idea behind Cann’s product, a low dose social tonic?  

I like the idea of a low dose beverage – I think it’s a great entry point for someone who is curious about infused beverages. It seemed like they had good idea behind it – a beverage to replace an alcoholic drink – and I really appreciated their commitment to using high quality ingredients. They refuse to compromise on the quality, and it shows in their product. It really seemed like a craft beverage.  

What does the timeline look like for planning and executing a mobile run? 

The calendar and the planning really depend on where we are going. If we are going across the country, it takes time to ship the equipment to the location. If we are driving, you have to factor in the travel time.  We recently introduced a second crate of equipment to the mix, so that should make things a little easier.  

The timeline works like this: A customer contacts us and asks us when we can make it; then our team looks at the calendar to establish a date. Once confirmed, we get the run on the calendar and start getting the ball in motion for what we need to do to execute it. That includes sending a packet of information to the client, basically their to-do list, and in turn they need to send us a Certificate of Analysis (COA) of the cannabis raw material they are using. The goal is that two weeks beforehand, we have all the details buttoned up. Facility requirements need to be met so that it is ready to go when we get there.  

Once we get to the facility, we take stock of the material and equipment we shipped and make sure we have everything we need. Then we set up the equipment for production. On Day 2, we start the conversion of the oil to the emulsion, starting the conversion. Converting a kilo typically takes two days using our mobile lab’s equipment. Day 3 is our wrap up, clean up, and package the equipment to be shipped back. I feel good about how efficient we are on these runs; the key to a successful run is maximizing our time so that we are not wasting our resources.  

In what states have you done mobile runs since this service started? 

We’ve gone to California, Nevada, Rhode Island, Massachusetts, and Illinois. 

What do you enjoy about mobile runs? What’s challenging about them?

What’s cool is seeing the interest and curiosity of the people working at the license facility in what we are doing and whyBasically when this big crate arrives, they are wondering what’s in it, and then once we arrive and set it up, they are wondering what we’re doing with it. This process is very different from the other processes going on at the facility, and they are inherently curious about what companies do with the emulsion. We find ourselves explaining what we are doing, who we are doing it for, and why. This exposes them to a world beyond flower – something so different from what they are used to.   

The challenges are adapting to the different facilities, assessing the spaces where we are working, and being able to respond to situations and snags quickly. At this point we are used to it – and we have learned how to adapt to new environments and problem-solve quickly.  

Why do you think it is important that SōRSE offer this service, and how does it benefit a partner like Cann? How does it benefit SōRSE? 

I think that offering this level of service to our clients shows that we see ourselves as partners in their expansion and overall success. It also gives our clients consistency in their product because we are using the same equipment and ingredients we do at our own facility. I think they know that not every supplier will have the capability to do a run in a new state like we do. Mobile runs have been beneficial for us, because we have been able introduced to partners and potential partners in new states. We have also learned a lot about how licenses work, and how differently they operate. 

 A year from now, what will mobile runs look like for SōRSE? 

If things continue to progress the way they have been, I think we will have more employees on the road doing these conversions. I see us doing higher volumes through trusted locations instead of small volumes in many locations – maybe two to three conversions a month. We will look to find trusted partners in each state where we can work consistently. Those partners can then act as a reseller to other companies who are interested in SōRSE.  I would love to see us get to a point where the license was wholesaling SōRSE to other companies for make their own products.  


SōRSE Employee Spotlight: Loni Mowbray

Meet Loni Mowbray, our Quality Control Manager, one of SōRSE’s newest team members, but a seasoned veteran of the food and beverage industry. Loni joined the company in 2020 and brings a wealth of knowledge and experience to her role in managing product standards. Loni has been working in the food industry since she was a teenager, and today develops food safety and quality programs for SōRSE. She’s excited to be part of an industry that is constantly evolving and changing, helping implement processes that ensure that products powered by SōRSE are of the highest quality possible.     

What compelled you to pursue a career in food safety? How did you get to where you are now?  

I had seen the movie “Outbreak” when I was 12 or 13, and it was really the first thing that ignited my desire to “do science.” I kept driving towards that through the Running Start program where I was able to take classes at my local community college and use the credits towards my high school diploma. Part of the Running Start program was a “learning into action” requirement, where I needed to find work in my potential field, and there weren’t a lot of science-related jobs in Mount Vernon, Washington at the time.  As a result, I ended up getting a job at Advanced H2O as a Quality Control Technician for bottled water and sparkling beverages. After gaining that experience, I had the opportunity to work for several different food manufacturers  Nature’s Path Foods, Da Vinci Gourmet (which became Kerry Food and Beverage), then to Stockpot Soups which was a subsidiary of Campbell’s, then back to Da Vinci when a quality assurance (QA) lead position had opened up.

At that point, I’d been working in QA for about five years and felt confident in my ability to be a QA manager, but I was lacking the necessary education. I enrolled at Washington State University with the intention of changing career paths to go into medicine and earned dual Bachelors’ degrees in Microbiology with a Medical Technology emphasis and Genetics/Cell Biology. I was hoping this would lead me to a career as a med tech, but in the end my degrees took me back to the food industry. I eventually worked my way through Trident Seafoods and Coca-Cola as QA Supervisor, to being offered the position of Ivar’s Quality Control Manager, where I focused on training, food safety, and food quality issues.

In the food and beverage industry, we learn new things every day; new issues pop up, and some old issues don’t get resolved. My feeling is, I want to make myself valuable by finding solutions to these problems and communicating the results to all levels within the company, with the end goal of developing a robust food safety culture.     

What drew you to SōRSE? What intrigued you about the position?   

A year or so ago, I hit a point in my career where I had found my place in the food industry, yet I was rethinking what I was doing and the direction I was headed. At the same time, I had started using cannabis and was interested in the science behind it and the different ways that it helps people. Compared to other industries, cannabis is brand new, and a lot of people who work in it know a lot about cannabinoids and extraction but not a lot about quality assurance or food safety, especially in the edibles space. I kept my eyes open for a QA manager position, and eventually saw one open at SōRSE. I was a little daunted because it seemed very chemistry-heavy and highly technical, but I went for it and applied. After a full day of back-to-back interviews, I knew that the SōRSE people were MY people. From the interviews I could see how super-smart, driven, and motivated the team is. I was thrilled when I was offered the job.    

What do you love about your role, and what do you find challenging?  

I love that, since day one, I have been in a state of constant learning, though the curve has been steep at times. There was a lot to figure out up front; I asked a lot of what I thought were inane questions, but I needed to get grounded in the science and the data. I’m learning more about cannabis than I ever expected, and I’m ecstatic to have the time to research. Topics like the Entourage Effect are really fascinating, and it feels good to take the skills and experience I have and make a positive impact on the business. It’s also great to be working for a company where people are legitimately happy I’m here; often in the food industry, the QC manager is the person people avoid because they feel as though the person in that position is more of a hindrance than a help. At SōRSE the level of appreciation my colleagues have expressed is a testament to how my work is being perceived, and how I am truly contributing to the quality of what we are doing here. I also love being able to see the positive impact our work is having in the industry, and helping people understand why quality control is so important in terms of legitimizing our products through gathering data, planning, creating processes and documentation. Once you get the processes in place, it’s just a matter of doing daily monitoring to make sure you are getting the results you want.  

One of the challenges I have in my role is switching between creating, planning, and executing programs for QC and being able to react in a moment’s notice if an issue arises. I to keep an ear out for what is happening in the lab and be ready to stop what I am doing to help out. Switching gears like that has helped me develop my ability to prioritize and find new tools to get things done.   

What do you think a consumer should know or be aware of when they are purchasing infused products?   

Consumers should definitely do some homework on the products they are interested in buying, who is making them and with what ingredients, and buy products from retailers that they trust. They should request documentation like the Certificate of Analysis (COA) on the product they are purchasing so they can be sure the potency on the label is accurate and that it has been tested for residual pesticides amongst other things. They can also look into the labs where the products are tested to make sure they are legit and are on the up and up. If the lab is reputable, then the results should be accurate, and consumers can trust the numbers. If consumers are going to dispensaries to purchase products, they shouldn’t be afraid to ask questions about how the products are tested for potency and safety. Consumers should also avoid brands that make medical claims – that is a huge issue with the FDA, since cannabinoids have not yet been approved as a food ingredient and as such any claims made have no federal scientific backing.  

 Can you share something about yourself that not a lot of people know?   

For me personally, one of the worst things about the social distancing required by the pandemic has been no karaoke. Karaoke has always been a huge outlet for me, and I really miss going with my sister. My three favorite songs to sing are “Cornflake Girl” by Tori Amos, “Misery” by Pink and Steven Tyler, and “Zombie” by the Cranberries. My favorite karaoke bar was a place in Kent, Washington called the Golden Steer; the KJ was an absolute rock star! I’m hopeful that I’ll be able to get down there again, once it’s safe to do so.   





Water-Soluble Technology: The Solution For Personal Care Products

From the moment we wake up to the time we go to sleep, personal care products are an integral part of our daily routines.  

Personal care products are divided into three categories  

  • Skin careFacial cleansers, hand soaps, body wash, moisturizers, lotions, make-up, and bath bombs 
  • Hair care: Shampoo, conditioner, hair masks, serums, and styling products 
  • Oral care: Toothpaste, mouthwash, and lip balm  

What makes a consumer loyal to their personal care productsThere are a few factorsFirst are the product’s sensory attributes – people want products that smell, feel, and in the case of oral care, taste good. Second, consumers prefer products that are easy to integrate into their daily routine and that are accurately dosed. Third, consumers need a product that consistently delivers the result or effect they are seeking 

 In the past few years, CBD has become an important part of people’s health and wellness routines. Outside of it being a natural plant extract, consumers gravitate towards CBD for a number of reasons, including its ability to address dermal concerns such as acne, psoriasis and eczema.   

When infusing personal care products with CBD, product producers have two options to choose from – oil or a water-soluble emulsion. When weighing the pros and cons of each, it’s important to keep sight of the consumer’s priorities. If the product doesn’t look good on a store shelf, they won’t notice it. If it doesn’t smell good, they won’t apply it. If it doesn’t feel good, they’ll remove it. If they do buy it and it isn’t easy to use, they won’t buy it again.  

CBD Oil for Personal Care: The Problems  

CBD oil is extracted from the plant; this format can pose problems for both the consumer and producer. For the consumer, oil-based products can separate, which leads to inaccurate dosing. The pungent cannabis smell can be off-putting, and the residue of oil can stain clothing. For the producer, oil needs to be incorporated early in production and requires special equipment and additional production stepsAdditionally, while oil makes sense for some personal care product formats, it is not compatible with many.  

Water-Soluble Emulsions for Personal CareThe Solution 

An emulsion is a transformation and dispersion of minute droplets of one liquid (in this case, CBD oil) into another in which it is not soluble. Because oil-based ingredients are tricky to work with, they are commonly emulsified for ease of use for product developers. There are many benefits to replacing oil-based ingredients with water-soluble emulsions that impact both the producer and the consumer. 

Improved Sensory  

With personal care, you’re not just selling a product; you’re selling a sensory experience. A water-soluble emulsion complements common personal care product ingredients such as jojobalavenderhoney, and vitamin CIt does not carry the cannabis sensory elements that some consumers find unappealing, and ieliminates the residue associated with oil-based products.  

 Accurate Dosing 

The potency of CBD oil can vary from batch to batch, meaning loading levels need to be adjusted for accurate dosing. In contrast, a water-soluble emulsion is easy to formulate to a target potency. Because the emulsion is homogeneous, the CBD will be evenly dispersed throughout the product, resulting in consistent and accurate dosing.  


Simple modifications to a base product formula allow product developers to create multiple SKUs. These modifications can include varying the dosage levels, offering new scents via essential oils and terpenes, and utilizing other sensory modifiers. The more SKUs offered, the more legitimacy the products have in the marketplace, and the more appealing the products will be to retailers and consumers.  

 Seamless Integration 

Most personal care products primarily consist of water. A water-soluble emulsion can replace a portion of the water in the product formulation in one step to achieve the desired cannabinoid content while still maintaining product integrity. A process that makes it easy to integrate the emulsion also means that it is easy to scale up. Using a water-soluble emulsion does not require extra heating or equipment and is compatible with small and large-scale manufacturing.  

To ensure successful commercialization of your finished product, look for a co-manufacturer to produce your finished product, make sure your co-manufacturer has produced a product similar to yours. Ideally the facility will be close in proximity to your target market, which will save you money when it comes time to distribute the product.  

SōRSE 7.5%: The Best Choice for Integrating CBD into Personal Care Items 

CBDinfused personal care products are not newbut they can be better by using water-soluble CBD emulsion. The consumer will benefit from an improved sensory and more consistent, accurate dosing experience. The producer will benefit from a seamless one-step integration into the product formula, which will allow for scale and multiple SKUs with simple modifications.  

Create a product that lives up to its hype; come to the SōRSE.   

Request a sample of SōRSE 7.5% today!