SōRSE Producers Series: Altitude Beverages

altitude cbd coffee

For the third post of our Producers Series, we asked our Powered by SōRSE partners at Altitude Functional Beverages, Laura Melgarejo Silva and Thomas Angel, to share their company’s story.  

altitude cbd coffee

Their first beverage on the market, the Everything Latte, is chock full of high quality, beneficial ingredients – and just launched! The latte’s base is cold brew coffee sourced from Fair Trade beans, and it’s blended with oat milk, Turmeric, Cordyceps, Lion’s Mane, Reishi, Chaga, Cocoa, Cinnamon, Blue agave, a pinch of sea salt, and CBD to make a truly delicious, good-for-you beverage to start your morning or give you that pick-me-up you need in the afternoon. Here, they share what inspired them to create an infused functional beverage, how they came to work with SōRSE, and what excites them about the industry and where their company is headed.  

Can you start by sharing a bit of your background with us, and what inspired you to create a cannabis-infused coffee beverage? 

Prior to 2020, we had been living in Beijing for a few years for work. When the pandemic hit, Laura was able to get back to Colombia to see her family, and I joined her a few weeks later. We were there for three months – and during that time, China’s borders closed, so we were unable to return. We ended up moving back to the US in July, and as we were adjusting to life here, we were thinking a lot about our lives and what we wanted to do next.  

We had been exploring CBD and other functional ingredients and found that when we were taking them consistently, we were feeling the benefits. The hard part was being disciplined about taking them – and we really felt the difference when we stopped taking them. We knew that this was clearly a budding market, and we were thinking about what we could create that would replace the powders and tinctures we had been using. There were already a lot of infused sparkling waters on the market, so we decided to create a coffee beverage that we could incorporate to our morning routine –a beverage that tasted great and featured a lot of beneficial ingredients that are good for you and played well together. We want our beverages to be good for you and enjoyable.   

What are your company’s mission and core values? 

Our mission is to make functional beverages that are delicious and accessible. We want to dispel the myth that functional ingredients make a product taste “earthy” – that it is possible to create something tasty with the right combination of ingredients and flavors.  In terms of accessibility, a lot of functional ingredients are quite expensive – and that initial entry cost can prevent consumers from giving a product a try. We want to offer a product that is accessible to everyone – and knowing that not everyone drinks coffee, we will be expanding our line to include a Coconut Chai latte, a Matcha Pandan latte, and sparkling teas featuring adaptogens to take the place of cocktails in the evening.    

altitude cbd coffee bike shoes

How do (and how will) you educate your consumers on CBD and how to use your product in their daily routine?

We feel lucky that we have entered the marketplace in a time when consumers are pretty aware of CBD and have had some exposure to it. What we hear the most from people are comments like this: “I’ve heard CBD is good for me; I took it once, but I didn’t feel anything.” That’s when we realized that we need to educate our consumers on the idea that CBD needs to be routine-based to make it efficacious and effective. Right now, we are going to a lot of farmers markets and doing samplings at stores to have that face-to-face customer interaction we have missed for a year and a half. These moments have been impactful because it’s given us the opportunity to share our product and talk about why we created the formula the way we did.  

In terms of social media, we use our website and Instagram as our main platforms for consumer education, but we are looking at TikTok as a place to create video vignettes that would answer questions like, “What is CBD? Why is it important to use it regularly?” and “What are adaptogens? What are the benefits of taking functional mushrooms?” We feel like TikTok could be a good place for us to reach new consumers.  

What have been the most challenging parts about getting your product ready to hit the market? 

We are fortunate and lucky to have great partners like SōRSE in this adventure, and we’ve also garnered a lot of support and resources from the community here in Bend, Oregon. What’s been challenging is getting distribution with larger distributors and larger chains – it’s a very competitive marketplace. We are also funding this operation ourselves, so we are mindful about all the decisions we make and the partners we choose. We recognize that we have to work twice as hard to gain the level of access to the market that others have. We welcome those kinds of challenges, because we believe in the product we’ve created and we know the value of what we are bringing to the table.  

On a product design level, getting the balance of flavors in our beverage right has certainly been challenging. I can’t add up all the hours that we spent working on the formula while staining our kitchen counters with turmeric and cocoa powder. It definitely took a couple of months of experimenting to get the ratios right.   

How did you find SōRSE, and why did you choose SōRSE’s emulsion solutions over other providers? Why did you choose to put “Powered by SōRSE” on your product? 

Because our mission was to make functional beverages delicious and accessible, we spent a lot of time at the beginning evaluating and testing different CBD products for their flavor profile. The other thing we were evaluating was consumer confidence in our potential CBD supplier. Because we wanted to be transparent about the ingredients we were putting into our beverage, we wanted to be sure that we were using a high quality, safe product, and that the COA would verify the quality of the product. I wanted to work with a company based in the Northwest, and I found SōRSE online. I reached out and started working with the sales team, and it just clicked from the onset.  

We feel very at ease with the SōRSE team and appreciate their transparency and their willingness to collaborate. We got a sample of SōRSE and another company’s emulsion, put them in clear vials and let them sit for a week. The SōRSE emulsion was still emulsified – there was no settling, nor any off taste or smells. The other sample separated and had an odd chemical smell to it. That made the decision easy!  

That was October of 2020 – and since then, the whole SōRSE team has been invested in seeing us succeed. Now, we have close to 100 accounts, we’re in three states, we have direct to consumer business – it’s a dream that has become a reality, and the latte continues to gain traction with consumers.  

SōRSE has a team of experts who we can turn to when we have questions about regulatory, flavor – just about anything. The moniker to us represents consumer confidence, and that is incredibly important to us as we build our brand. At this juncture, to be connected to a company like SōRSE with a reputation for creating a safe, consistent product is critical. We want our consumers and retailers to trust that we have chosen the best CBD product out there that is created and constantly evaluated by a team of trained scientists.  

altitude adaptogenic coffee

Is there a lesson you’ve learned throughout the process of getting your product off the ground that you’d be willing to share? 

As a founder and a business owner, you definitely need to believe in your idea and promote it. That said, our biggest lesson learned is listening to what the consumer is saying and make changes based on their feedback. We have incorporated feedback from production run to production run because we value the comments our customers who are part of our loyal fan base have made. Their opinions are very important to us, and that is one of the reasons why we are expanding our offerings to chai and matcha. 

What excites you most about being in this industry?  

Right now, it’s great that we are operating in an industry that is not dominated by big players. That provides a unique opportunity to grow our brand and win customers utilizing the platforms that have a wide reach. It’s also exciting to be in a space where you are improving people’s lives. My favorite emails are the ones from people who have been drinking our beverage and rave about how much better they are feeling and how good it tastes.  

Making a positive impact on people’s lives is really satisfying. Our tagline is “Live like you give a damn” – instead of living day to day, we hope that our consumers are making conscientious decisions about how they can improve their lives, including eating and drinking products that are good for us and that taste good! 

altitude cbd coffee paddleboard

Cannabis Products: SōRSE’s Mobile Unit Helps Cannabis Manufacturers Expand

sorse technology cannabis products magazine feature


With the patchwork of state regulations governing the use of tetrahydrocannabinol (THC), it can be a challenge for cannabis food and beverage manufacturers to expand their operations to new markets.

Securing supplies of needed ingredients is one of those challenges. SōRSE, maker of emulsion of technology, has developed a solution — a mobile unit that visits customers where they are. It includes everything to make SoRSE besides cannabis material, which clients provide on-site.

Read COO Tyler Peterson’s interview on the inspiration behind the mobile lab and how mobile runs benefit our customers here

SōRSE Employee Spotlight: Diana Eberlein

diana eberlein black and white portrait

Employee Spotlight: Diana Eberlein

Meet Diana Eberlein, SōRSE’s VP of Marketing, an industry leader who is helping the cannabis market “grow up.” As the head of the Marketing team, Diana creates the strategy for the company’s brand positioning and promotional campaigns, including events (live and digital), advertising, and PR; her specialties are in brand development and strategic partnerships. In 2015, Diana moved to Seattle with other career goals in mind. When she discovered a passion for cannabis, her trajectory changed, which led her to SōRSE. Diana not only brings 10+ years of experience in marketing to her role, but a desire to educate consumers about the plant and its many applications, as well as a determination to move the industry forward.  Diana is the mom to Gherkin and Darby, two black cats who love to make appearances on Zoom calls with her team.

diana eberlein employee spotlight

How did your career in marketing begin? Are there particular teachers or mentors you’ve had along the way who have influenced your approach to your work?

I changed my degree to marketing while attending Loyola Marymount University.  I enjoyed the classes, but campaign concepts and pitches came naturally to me – but I wouldn’t say I knew where that would take me either. 

 Looking back, which I realize now after working at countless startups, Dr. Fred Kiesner at LMU taught a Small Business Entrepreneurship course that I picked up on a whim my last semester of college.  It ended up being the class I not only enjoyed the most, but actually looked forward to – so much I even volunteered for his Small Business Development Center, which was based on campus.  I might not have realized the influence it had on me then, but his passion and energy for creating and supporting small businesses was infectious and I think I have carried that forward in my professional career. 

Marketing is an exercise in both analysis and creativity. Of the two, which do you enjoy more, and why? 

The reason I like marketing is that it allows me to tap into both.  Life is about balance, and so is marketing.  

Calculated Risk/ROI + Creativity = Success 

The trick is to be as specific as you can when defining “success.” 

I really took the fun out of that question, didn’t I?  

What drew you to SōRSE?  

I found SōRSE when I was first experimenting with cannabis and had just moved to Seattle.  I knew I didn’t want to smoke flower and I didn’t know a lot about edibles, but I had stumbled a product called Pearl Mixer, using SōRSE, that allowed you to dose any beverage, sauce, or yogurt/oatmeal so you didn’t have to change your routine to consume your desired dose. They also had created recipes for it, demonstrating how to use the product to improve your experience.  I shared the product with any friend interested in learning about edibles, and it was a hit, every time.   

Shortly after that, I connected with their in-house chef, Stacy Primack, and we collaborated on creating experiences for influencers and media.  At that point I was introduced to the CEO, Howard Lee, who was intrigued by my background in entertainment marketing and cannabis.   

I joined the SōRSE team a couple months later, and my first task was to rebrand SōRSE so they could tackle the B2B market – and here we are, the leading water-soluble technology working with cannabinoids, terpenes, and now hops!

What do you enjoy about your role, and what do you find challenging?  

 We run lean and mean; it’s the startup life.  I love that there are challenges at every turn, but that always isn’t as ‘fun’ as I’d like it to be.  The industries we operate in are always changing and evolving, so pivoting is something my team and I have gotten really good at.  As a result, I think the best part about my role at SōRSE is that I really am always learning and pushing myself outside of my comfort zone. 

Last year SōRSE pivoted to virtual events to continue engaging with prospective and current customers as well as people interested in cannabinoids.  What were some of your most memorable moments from those events? How did they shape the way you now look at live events? 

I walked into 2020 with a “locked and loaded” marketing strategy and fully booked calendar…that we completely scrapped as the pandemic hit.  We developed a virtual strategy to cover the following 3-6 months, thinking “Events will be back by then, right?” Nope.  We produced over 10 virtual activations in 2020, but the one that stands out the most was our 3-day virtual summit we hosted for our clients.  Not only did we produce 17 virtual presentations for this summit, but 17 different members of our team presented for over 9 hours of virtual content.  It was a true company-wide effort that made the event successful. 

 In terms of how it impacted our view of live events, I think we all learned that virtual will never completely go away.  There will always be a virtual component for those who can’t attend, and knowing how to best present when an in-person experience is not an option is something all event producers need to consider whether it’s lighting, camera angles, coordinating samples in advance, etc. 

Can you share some thoughts on SōRSE’s expansion into the brewing industry? What growth opportunities do you see on the horizon? 

Our goal is to be the leading water-soluble technology for functional ingredients, so expanding beyond cannabinoids was always part of our plan.  Cannabinoids are particularly difficult for product developers to work with, and we learned a lot while innovating on our process and adding additional solutions based on the industry trends and client needs. This enables us to apply our technology to other functional ingredients with more efficiency.  Water-soluble hops solutions are a direct result of our experience, combined with our technology’s versatility. 

The demand for infused ‘better-for-you’ products isn’t a fad; this is what consumers expect from brands.  As a result, SōRSE will continue to apply our technology to other functional ingredients that improve the quality of consumers’ lives. 

Aside from all that, we now work with cannabis (CBD & THC) and beer brands – and that’s pretty cool!

Can you share something about yourself that not many people know about you?  

I’m pretty much an open book when it comes to “my brand,” so there probably isn’t much that people don’t know about me.  What does surprise people about me is that I grew up very shy and didn’t come out of my shell until my first “rebrand,” which was when I started college. 

I moved a lot growing up because of my father’s job, and when college was approaching, my parents knew I was extremely anxious about moving away and starting over again.  That was when my dad said something to me I’ll never forget: “You know, the best thing about college – everybody’s new.  You can be whoever you want to be the second you step onto that campus.”

And the rest is history. 

SōRSE Technology Debuts Brewery Product Line at Craft Brewers Conference

sorse brewers launch craft brewers conference

Learn more about our new products built for brewers!

– SōRSE Technology, previously known for water-soluble cannabinoid solutions, launches three hop-derived products built for brewers during CBC in Denver.

SōRSE and Yakima Chief showcase a new solution for the N/A category: Water-Soluble CBD Distillate from Yakima Chief Hemp Powered by SōRSE.

SEATTLESept. 14, 2021 /PRNewswire/ — SōRSE Technology, the leading water-soluble emulsion provider for infused products, debuted its hop-derived brewery product line at the Craft Brewers Conference in Denver, the largest craft brewing industry gathering in the United States. Also showcased was SōRSE and Yakima Chief Hemp’s Water-Soluble CBD Distillate, which launched in August. This emulsion further diversifies Yakima Chief’s product portfolio and gives their customers the opportunity to create a non-alcoholic infused beverage.

sorse brewers launch craft brewers conference
The SōRSE Technology team debuts hop-derived solutions at the Craft Brewers Conference.

Using its patent-pending water-soluble technology, SōRSE Technology is emulsifying hop oil and other functional ingredients to solve for common challenges among brewers. These products can be used as corrective agents in the brewing process or beer recipe building blocks. The water-soluble emulsions are a simplified one-step integration into the brewing process and customizable in terms of aroma, flavor, and opacity. When it comes to infusing flavor and aromatic hop qualities that consumers look for in their craft beer, SōRSE’s brewery products are the most efficient and stable delivery system for consistent, great-tasting beer.

SōRSE debuted three brewery line products at CBC – Haze Addition, Mouthfeel, and Hop Topper. The Haze Addition emulsion allows brewers to customize a beer’s visual attributes, solving a long-standing issue by creating a haze that maintains its stability over the shelf life of the beverage. The Mouthfeel emulsion brings fuller body to beer and is particularly useful for creating low and non-alcoholic beers that mimic the drinking experience of higher gravity styles. Lastly, Hop Topper is a full spectrum hop oil emulsion that provides and enhances hop aroma in beers, hop seltzers, or other non-beer products. All solutions are water-soluble for seamless one-step integration, making it easy for brewers to enhance their beverages and create consistency between batches.

SōRSE is currently working with lighthouse customer Hi-Wire Brewing, an innovative brewery based in Asheville, NC which won a GABF gold medal in the Experimental Beer category announced at CBC.  Hi-Wire is using Haze Addition for their Lemon Meringue Blond Ale.

VP of Brewery Product Lines, Lee-Ann Loser, commented: “SōRSE has created a superior water-soluble technology and has uniquely applied that in the Cannabis space.  Now, looking at the beer industry, we can utilize this tech to solve long-standing challenges like haze stability or fading hop aroma.  Brewers have always been innovators, creators, and tech enthusiasts, and the reception in Denver was overwhelmingly positive.  We can’t wait to taste the delicious products brewers will bring to market with our help.”

Following CBC, SōRSE is presenting their hemp and hop-derived solutions at Hop Selection in Yakima, WA.

About SōRSE Technology 
SōRSE Technology is the leading water-soluble emulsion technology for infusing functional ingredients into beverages, food items, nutraceuticals, and personal care products. SōRSE is designed for product developers to make oil-based functional ingredients water-soluble for seamless integration and increased efficacy, while also providing the consumer with a consistent, safe, and enjoyable experience. With an R&D and operations team of over 30 employees, SōRSE powers more than 100 leading products including Cann, Mad Tasty, and Major. SōRSE Technology is available in North AmericaSouth AmericaAustraliaEurope, and Asia.

SōRSE Technology
Lee-Ann Loser, VP of Product Lines

PR Contact:
Dana Perkins, Director of Public Relations

Quality, Trust, Partnership: What It Means to be Powered by SōRSE

powered by sorse back can

When consumers look at the back of a Mad Tasty Wellness Shot, a Cann Lemon Lavender Social Tonic, or a package of Heirloom Pet’s Paws and Reflect Bone Broth, they will see a moniker reading “Powered by SōRSE.” What exactly does this mean to a consumer and to a product developer? What attributes does it represent, and what value does it carry?powered by sorse back can On a literal level, the moniker “Powered by SōRSE” shows that the product contains SōRSE emulsion as the active ingredient delivering CBD, hemp, terpenes, or hops. On a more symbolic level, “Powered by SōRSE” represents the attributes the company believes are important to consumers and product developers alike. 

SōRSE’s goal for the consumer is for them to equate the moniker with safety, efficacy, consistency, reliability, and a positive sensory experience. SōRSE’s goal for our clients is that they see increased consumer demand for their products because of the emphasis on quality, consistency, and safety, the backbone of the moniker’s meaning.  

Powered by SōRSE: Attributes Product Producers & Consumers Care About 

SōRSE is powered by the knowledge and experience of food scientists whose number one priority is the safety and quality of the products we produce. The following are just some of the many attributes that bring value to finished goods that are “Powered by SōRSE.”  

  • Safe Ingredients: Our R&D team, comprised of over thirty people with extensive experience in the food industry, work with safe ingredients commonly used in the food and beverage space. We’ve also implemented rigorous testing of the inbound raw materials as well as our final product for safety and potency, which are verified and validated by our Certificate of Analysis (COA). SōRSE also utilizes quality control and quality assurance protocols that are standard in the food industry throughout the production process. 
  • Accurate Dosing, Repeatable ExperienceSōRSE’s ability to deliver precise dosing and a consistent, repeatable experience leads to consumers knowing what they are going to get every time they consume a SōRSE-infused product. That consistency is imperative to building consumer trust. 
  • Improved Sensory Experience: For a consumer to be a repeat buyer of an infused product, it needs to taste good. No one wants to drink a 12-ounce beverage with a bad aftertaste or eat a gummy if the flavor doesn’t match the profile. Sensory is a huge component of the consumer experience with infused products. One of the key benefits of using SōRSE is that its flavor profile can be tweaked to match or complement the flavors in the finished product or masked altogether. 

Powered by SōRSE: Powered by Partnership 

At SōRSE everything we do is driven by the goal of increasing the value of our partners’ products, because when our clients succeed, we succeed. That partnership often begins with a conversation about the finished product the client wants to produce, and the steps needed reach that desired result. The conversation rarely ends there. Our customers quickly realize that the SōRSE team is more than willing to share its knowledge when it comes to flavor profiles, delivery platforms, co-manufacturers, supply chain challenges, packaging, as well as marketing and PR.  

SōRSE strives to align itself with brands that share our values which include consumer education. As thought leaders and experts in the space, we educate consumers on the benefits of consuming infused products that are powered by our emulsions. When consumers are better informed, there is a higher likelihood of them finding a product they truly enjoy. We look forward to creating opportunities to partner with brands “Powered by SōRSE” and sharing our collective knowledge on infused products and cannabinoids with the consumer.   

If you are a current client and would like to add “Powered by SōRSE” to your packaging, reach out to a sales representative who can explain to you how the process works. If you are product developer with an infused product in mind that could potentially be Powered by SōRSE, book a call today with our sales team and request a sample.  

SōRSE Producers Series: Heirloom Pet Products

SōRSE Producers Series: Heirloom Pet Products

For the second post of our Producers Series, we asked our Powered by SōRSE partners at Heirloom Pet Products, CEO Jason Lysak and CMO Brandi DeLancy, to share their company’s story.   

SōRSE has been working with Heirloom Pets for two years now, and in that time, Heirloom has prioritized educating the consumers on the benefits of choosing water-soluble CBD for their animals while expanding their line of products. Their Road Trip Sticks, Food Toppers, and Bone Broth are a big hit with many pets in the SōRSE family.  

Can you start by sharing a bit of your background with us, and what inspired you to create a hemp-infused pet product line?

Having been involved in the pet food industry for a period of time, we noticed an opportunity in the market to create CBD pet products that work better. We were prompted to research the efficacy of products that were currently on the market. Pretty quickly we realized that the category was lacking a fast-acting, highly effective product line that was also affordable. Hence, Heirloom Pet Products was born!  

What are your company’s mission and core values?

The mission of Heirloom Pet Products is to deliver the most effective, healthy products based on science and efficacy. 

How do you educate pet owners on CBD and how to use your products in their pet’s daily routine?

Consumer education is one of our main focuses. Evolution in the CBD space has been slow, and because of that, people tend to stick to what they know. We have positioned ourselves not only as a source of high-quality, effective CBD products for pets, but also as an educational hub. Our social responsibility is to provide pet parents with up-to-date information and the scientific research to back it up. 

What was the most difficult part about getting your products to market?

The hurdle of marketing and education in the hemp space. CBD is very difficult to market! You can’t use food language. You can’t use medicine language. Selling someone a new product without being able to say what it is or how to use it is nearly impossible. 

How did you find SōRSE, and why did you choose SōRSE’s emulsion solutions over other providers?

From a SōRSE competitor! We were actually pointed to an article about SōRSE by the company we were considering. When I read about the efforts SōRSE had made, met the team of food scientists, and ultimately tried the product, there was no other choice! 

With SōRSE, we were not only getting the best of the best in innovative emulsion solutions, but we also entered into a partnership with a powerful team of amazing people. The emulsions we use in our pet products need to seamlessly blend and be consistent every time. We are confident that we get that with SōRSE. 

Why did you choose to put “Powered by SōRSE” on your product?

We see this as a true partnership. We believe in what SōRSE is doing and stand behind the solutions they provide. 

Is there a lesson you’ve learned while launching a hemp-infused product line that you’d be willing to share?

Educate yourself! Network, read, research, learn. The more you know about what you are doing, the easier it is to educate others. Partner with other people in the space. You never know where you will find a gem.  

Where do you see your company and brand a year from now? Any plans for new products/flavors in the coming months?

A year from now, we will still be educating pet parents on the amazing benefits of CBD and breaking down barriers that create the stigma around the category. We hope to continue adding completely unique products to our line offering diverse solutions.   

What is your prediction for the cannabis-infused pet products space, and what excites you most about being in this industry?

Being at the forefront of the next stage in the evolution of cannabis-infused pet products is really exciting in and of itself. Pet parents want these types of products for their pets, and they want to be sure they are giving them the best. We predict that this category will continue to grow and evolve and that we will be there as it does!  

Where to Purchase Heirloom Pet Products

Heirloom Pet Products can be purchased on their website https://heirloompets.com/ 


CBD Water: What is It, and is It Worth Purchasing?

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CBD Water: What is It, and is It Worth Purchasing?

Most of us were taught in science class that oil and water don’t mix. All you have to do  is add a dropper full of CBD oil to a glass of water and watch what happens. The oil will immediately rise to the top because it is hydrophobic, or water-fearing. Shaking the mixture may allow the CBD oil to disperse in the water, just like olive oil and vinegar will mix, but the two will eventually separate. How, then, are CBD water producers able to offer beverages with the CBD evenly dispersed without risk of separation? The answer is simple – emulsion technology 

If you believe that staying hydrated over the course of the day is important, you use CBD on a daily basis, or are curious about how CBD might benefit you, CBD water is worth purchasing, especially since there are plenty of reputable water-soluble CBD products on the market.  

What is CBD Water, and How Is It Made? 

CBD water is still or sparkling water that has been infused with either Isolate or Broad Spectrum CBD.    

Most CBD water brands utilize water-soluble technology and emulsions to infuse the cannabinoids into the beverage. Emulsion technology takes the oil and breaks it down into very small droplets that repel each other, allowing for even distribution throughout the beverage. This homogeneity ensures that each sip contains the same amount of cannabinoids. Emulsion technology can also mask the taste and smell of cannabis, so you won’t have to pinch your nose while drinking the beverage.  

Which Is More Effective  — CBD Water or Oil? 

While CBD oil is more concentrated than infused water, that does not mean it is more effective as a delivery platform for the cannabinoids. In oil form, CBD can take one to two hours after ingestion to have an impact. Because 60% of the human body is comprised of water, it is difficult for the body to absorb straight CBD oil, which is often used in tinctures, edibles, or personal care products. To fix this problem, emulsion technology breaks down the oil into small particles for even dispersal, which allows for greater absorption in the intestinal tract for maximum bioavailability. That means a consumer can experience the effects of cannabinoids as early as eight minutes after ingestion.   

Why Do People Drink CBD Water? 

To understand the potential benefits of consuming CBD water, it’s important to know how cannabinoids interact with the Endocannabinoid System (ECS) in the human body. The endocannabinoid system is a molecular system responsible for regulating functions in the body, including immune response, communication between cells, appetite, and metabolism. The ECS consists of receptors throughout the brain and body that help maintain balance in reaction to change or stress. When consumed, cannabinoids attach to these receptors (CB-1 in the brain and CB-2 in the body) which will help maintain or re-establish that balance. Because most of the scientific research on CBD’s medicinal benefits is being conducted on animals, CBD’s effects on humans has not been as well documented.   

 In February 2021, the Journal of Cannabis Research published a report titled “Reasons for cannabidiol use: a cross-sectional study of CBD users focusing on self-perceived stress, anxiety and sleep problems.” The research found that the four primary reasons for UK consumers using CBD was anxiety, sleep problems, stress, and general health and well-being. In a 2018 study of 2409 users of CBD in the US, the top three reasons for consumers using CBD were chronic pain, arthritis and joint pain, and anxiety.  

The more research that is conducted on the ECS and the ways that cannabinoids interact with the ECS receptors, the better we will understand the potential benefits CBD and other cannabinoids have on the human body.  

What to Look for when Buying CBD Water 

When buying CBD water, consumers should make sure the brand has documentation for its beverages, namely the Certificate of Analysis (COA). A COA will include information on potency testing, which ensures the dosage is correctly represented on the bottle or can. COAs can typically be found on the company’s website. Many brands include a QR code on the packaging that can be scanned and linked to a digital COA. Companies that are transparent with COAs and third-party testing results can be trusted.   

SōRSE works with several companies producing still and sparkling CBD-infused waters, many of which include the moniker “Powered by SōRSE” on their cans and bottles. When you buy an infused water powered by SōRSE, you can expect safe ingredients, accurate label claims, and consistency in experience – all of which are backed by a team with over 200 years of food and beverage industry experience.   

 SōRSE loves collaborating with producers who want to push the industry forward. If you are interested in creating an infused water, book an exploratory call with our team today. 

SōRSE Employee Spotlight: Mateo Moore

Meet Mateo Moore, SōRSE’s US Sales Director. Mateo leads the business development team that focuses on SōRSE’s expansion across the United States. He brings over ten years of experience in business development to his position, generating sales strategy for the team and managing key accounts. Prior to SōRSE, Mateo served as an account executive, brand manager, and marketing manager for notable tech, aerospace, and advertising companies in the US as well as in Australia. When Mateo is not at the office, you can find him on the golf course playing “unhealthy amounts of golf” and spending time with his girlfriend and their dog.    

Mateo Moore SoRSE

What drew you to SōRSE? What intrigued you about the company and the position? 

Originally, the people. SōRSE’s EVP, John Kueber, and I had known each other from past roles, and we kept in touch about potentially working together in some capacity or another in the future. When we first sat down and spoke about SōRSE in 2019, we both felt like it was a role that I would slot well into and would give me an opportunity to contribute immediately. As I considered my options, I really gravitated towards working in another early-stage company with the upside of being on the ground-floor of a new industry we would be creating in real time, which was/is exciting to me.  

What do you enjoy about your role, and what do you find challenging?  

As the US Sales Director, I enjoy overseeing the growth of our clients and observing the multitude of ways our team supports their efforts. The logistical challenges along the way, the sometimes seemingly infinite back-and-forth over product vetting, planning for future expansion, and assessing growing pains are all a part of the position we in Sales experience daily and fully embrace to support our clients’ success. At the core, I want to help one person in a meaningful way every day; my role gives me plenty of chances to do that before lunch on most days. 

Over the course of your career, what have you learned about building relationships with customers? What qualities make a salesperson successful? 

Empathy and trust are key. If you have those two in your DNA, the rest will follow. That and have a halfway decent Zoom Meeting camera set-up. 

Can you share some thoughts on SōRSE’s expansion across the US? What are the growth opportunities you are seeing nationally?  

Hemp-infused beverages that have launched successfully in local, micro-regional, and regional markets are starting to get serious attention from established distribution players. This is bringing infused products to markets all over the country. With that expansion, we support our customers as they grow and increase SōRSE’s footprint along with them – which are all good things. What’s really great is when we can assist our customers with other resources that grow their brand or following. Introducing our brand partners to co-packers in different regions to support growth, to formulators who can create a new SKU, to packaging companies who have inventory of appropriate product formats — this is how we support growth across the US, and the globe for that matter.  

Can you share something about yourself that not a lot of people know about you? 

My first job out of college was in outside sales for a pet food distribution company. I once ate a healthy-sized handful of dog kibble in front of a store owner to prove that it had human-grade ingredients. That built a lot of trust.  

RTD (Ready to Drink) Cannabis Beverage Trends

Trends in RTD Cannabis Beverages: What to Know  

A lot has changed in the cannabis marketplace over the last ten years, 18 states have legalized THC for recreational use and even more for medicinal use. There has also been more consumer interest in CBD, the non-psychoactive sibling of THC, since  the passing of the 2018 Farm Bill legalizing hemp production. In 2011, most cannabis users would likely have never imagined that they would someday be able to buy infused beverages, let alone have as many options to choose from as they do today.  

The infused beverage market continues to grow as consumers look for other ways to consume cannabinoids beyond inhalation, tinctures, tablets, soft gels, and gummies. Here’s what you need to know about the current trends in the RTD (Ready to Drink) Cannabis beverage marketplace.   

Market Data 

In March of 2021, MJ Biz Daily reported that beverage sales rose from $67.8M in 2019 to $95.2M in 2020. According to Seattle based cannabis research firm, Headset, sales of cannabis infused beverages increased 40.3% in 2020 across all states where cannabis is recreationally legal. In Headset’s March report, “Cannabis Beverages: Analyzing Category & Brand Performance,” they reported that women tend to purchase infused beverages more often than men do, particularly the Baby Boomers group, as shown in the graph below.  

Source: Headset Data



They also found that beverages dosed at 0-5 mg THC and 100 mg THC have risen in popularity with consumers in 2020 and the first half of 2021. This illustrates that the market is moving towards offering two distinct product types – one with the maximum amount of THC per dose which would appeal to a regular cannabis user, the other with micro dosed servings that are more approachable for consumers who are “cannacurious” and looking for an alternative to alcohol.   

Source: Headset Data

US cannabis beverage sales are expected to reach $421 million this year, according to cannabis market research firm, Brightfield Group.  Bethany Gomez, Brightfield’s Managing Director, thinks that the cannabis beverage sector will clear $1B by 2025 as this sector continues to gain traction with consumers. How will the sector continue to gain that traction? By offering safe, efficacious, and great-tasting products for the consumer.  

Trends in Cannabis-Infused Beverages 

Trend #1: Hydrating with Infused Waters 

Drinking water is a critical part of healthy daily routine, but not everyone loves the taste of plain water. Because of this, there are a plethora of flavored waters, sparkling waters, and seltzers on the market, many infused with CBD, THC, and other functional ingredients. Consuming a CBD water makes staying hydrated easy, and the beverage platform provides an effective delivery mechanism for cannabinoids. A growing category in this space are infused waters for pre and post workouts when hydration is key for performance and recovery.   

Trend #2: More Functional, High-Quality Ingredients; Less Sugar! 

Consumers are highly focused on their health and wellness and doing their homework on ingredients that boost immunity, improve gut health, and ease stress and anxiety. As a result of this, product developers are creating infused beverages with cannabinoids paired with other functional, high-quality ingredients like Ginger, Elderberry, Ashwaganda, Rosemary, Cinnamon, Ginseng, and Turmeric, to name a few. Consumers are also more aware of their sugar intake and are looking for beverages with no added sugar or that use natural flavor enhancers like berries and other fruits for a hint of sweetness. 

Trend #3: Caffeine, Meet CBD 

While the combination of caffeine and CBD may seem counterintuitive, the pairing in a beverage can deliver a pick-me-up for the body and clarity for the mind. Contrary to popular belief, CBD does not make you drowsy, but it can have a calming, relaxing effect. As a result, there are more cannabinoid-infused cold brew coffees and iced green and black teas on the market, providing the consumer with a boost of energy that they might need to carry them through the afternoon.  

Trend #4: Beyond Beer, Beyond Spirits: The Rise of Infused Beverages 

While many consumers enjoy a great beer, wine, or cocktail, they don’t always enjoy how they feel the next day. For many people, the older they get, the harder it is for the body to process alcohol, not to mention the calories that pile up from high levels of sugar. As a result, consumers are looking for alternatives to alcohol like THC infused beverages that can provide a similar buzz without the hangover or beer belly. Given the array of ingredients at their disposal, product developers can create mocktails, seltzers, near-beers, and aperitifs that echo the products consumers are familiar with, replacing alcohol with cannabinoids.  

What to Know About Quality RTD Cannabis Drinks 

With the popularity of RTD infused beverages on the rise and with so many options to choose from, it’s important for consumers to know what to look for when shopping for beverages, because not all infused beverages are created equal.  

  • Look for beverages that have been tested for quality and safety throughout the production process and include Certificates of Analysis (COA).  
  • The COA is a lab report verifying the chemical makeup of the product including the amount of cannabinoids in the product.  
  • Take a close look at product labels which display dosing information, milligrams of CBD or THC, serving size/servings per container, cannabinoid oil source, and expiration date. 
  • Be aware of how cannabinoids are infused into the product and seek out products that feature a water-soluble infusion method like SōRSE.  
  • Cannabinoids are oil based, and oil and water don’t play well together.  
  • Emulsion technology enables the cannabinoids to be added to water in a stable, evenly dispersed manner so that they won’t separate from the other ingredients by rising to the top or settling on the bottom.  
  • Beverages featuring SōRSE emulsion deliver the amount of cannabinoids listed on the label and consumers feel the effects within 10 to 20 minutes. 

If a beverage doesn’t taste good, the consumer won’t drink it, let alone repurchase it. SōRSE provides the opportunity for the cannabinoid emulsions are customizable. For product developers, this means SoRSE can match the flavor profiles of their beverages, giving them a range of options, from no cannabis taste or smell to strategically infused sensory notes to complement the other ingredients and enhance the overall product.  

SōRSE is currently powering over 60 market-leading products, including RTD beverages. Products that carry the “Powered by SōRSE” moniker are safe, consistent, accurately dosed, and great-tasting, providing everything today’s consumer is looking for in their RTD infused beverages. If you are a product developer looking to capitalize on the growth we are witnessing in the cannabis beverage space, book a call with our team today to learn more about our emulsions and the services we provide.  

Understanding Milligram Doses in Cannabis Drinks

Major powered by SoRSE

Understanding Milligram Doses in Cannabis Drinks 

When it comes to choosing an infused beverage, today’s cannabis consumer has a wide array of options depending on their state’s cannabis laws. Cannabis infused beverages on the market today include sparkling waters, flavored seltzers, juice-based drinks, mocktails, tonics, and kombuchas, just to name a few. So many options, so little time!  

Consumers who are new to beverages infused with cannabinoids such as CBD and THC often wonder what milligram dose is best for them. When it comes to CBD, which is non-psychoactive, most beverages on the market today feature anywhere from 15 to 30 mg of CBD. That said, some consumers familiar with CBD prefer higher dosed beverages ranging from 30 to 50 mg. Most beverages containing THC can vary – from as low as 2 mg THC to as high as 100 mg.   

When it comes to CBD, research suggests it may help with certain health conditions such as inflammation, pain, and anxiety. Different people respond to different doses based on factors like individual body chemistry and the condition they seek to remedy. What sets CBD apart experientially is that It is not psychoactive, meaning you won’t get “high” like you will with THC. Because of this, finding the right dosage for THC infused products is especially important in terms of its short-term effects. Below are key factors consumers should keep in mind when deciding what milligram dosage is right for them. 

How Are Cannabis Edibles and Drinks Different in Terms of Dosing? 

Consumers who are new to infused beverages might wonder if they are stronger than edibles. The answer is, it depends on how the body processes the cannabinoids. Typically, it can take the body 45 to 90 minutes to process an oil-based edible because of the way the digestive system breaks down the item and how the cannabinoid is then absorbed into the bloodstream. Beverages infused with a water-soluble formulation typically have an onset between 8 and 15 minutes because the cannabinoids are first absorbed through the mouth and under the tongue as well as through the digestive tract.  

Consumers should also pay attention to the serving size of both edibles and beverages. For example, a small gummy may contain 20 mg of THC, while the serving size is half of the gummy. Who eats half of a gummy? The bottom line is to always read the label.  Some beverages offer a dosing ruler on the packaging for the consumer to easily identify how many milligrams are in one serving. The best rule of thumb when trying any product for the first time is to take it slowly and note how you feel after consumption. 

How to Choose the Right Dosage for You 

Canna-Curious: Start Low, Go Slow 

For new consumers who are curious about cannabis, the best route is to start with a low dose beverage – low dose meaning 2-4 mg THC per 8-12 fluid ounces – and to take it slowly. A perfect example of a low dose beverage that is very approachable for new consumers is our partner, Cann’s Social Tonic. Each 8-ounce can contains 2 mg THC and 4 mg CBD, a ratio that allows the cannabinoids to complement each other. What’s more, Cann has some delicious flavors to choose from, like Lemon Lavender, Grapefruit Rosemary, and Orange Cardamom. 

 After drinking half of a Cann, relax for a few minutes and see how you feel. Then you can decide if finishing the beverage is the path forward, or if saving the rest for later is the better choice. Remember, you can always drink more, but you can’t drink less! Taking the process slowly will allow you to see how your body reacts to the cannabinoids and how long it takes to feel the effects.  

Three cans of Cann Beverages

Occasional Consumer: Make It Easy, Take It Easy 

For the consumer who consumes cannabis on a semi-regular basis, a higher dose beverage in the 20 mg range would likely be a good fit. Think of every 5 to10 mg of cannabis in a beverage as one serving. As is true with the Canna-Curious consumer, the first time you try a new infused beverage, drink half, and see how you feel; the rest is up to you!  

Seasoned Veteran: Learn Your Limits 

Finally, for the regular cannabis consumer with a higher tolerance, a high dose beverage like MAJOR might be ideal. Small but mighty, each 6.7-ounce bottle contains 100 mg of THC and is available in a variety of different flavors including Pink Lemonade and Mango Orange. For a seasoned veteran who is trying a high dose beverage for the first time, again, take it slowly – start with half a bottle, spacing your doses out over a time period that gives you the opportunity to see how you feel throughout the experience.  

Major powered by SoRSE

Where to Buy Your Beverages 

Many CBD-infused beverages are available online. Consumers can find the best tasting and most effective CBD beverages from our partners on our “Powered by SōRSE” page. Depending upon where consumers reside, they might be able to find beverages featuring CBD in a small local grocery store or a natural foods store.   

Consumers of THC-infused beverages can find products in recreational or medical dispensaries. Some states like California and Massachusetts also allow for delivery services where consumers can order product online and have it delivered to their home.  

Now more than ever, consumers interested in cannabinoids like CBD and THC in have an amazing array of beverage products to choose from. If you are a product developer interested in developing an infused beverage or are wondering how to appropriately dose your product based on your target consumer, book a call with SōRSE team member today for a consultation. We’re happy to provide insights based on our experience working with a variety of brands and clients delivering cannabinoids to the consumer.