Forbes: When Will It Be Safe To Buy Again?

when will it be safe to buy again? sorse

Our CEO Howard Lee was recently featured in Forbes with other industry leaders sharing their insights on the impact COVID has on the consumer buying experience, answering the question, “When will people feel safe to buy again?” Whether it’s cars, real estate, or cannabis, COVID’s impact on consumers’ purchase behavior and shopping experience may last far beyond the pandemic itself.

Whether regulatory bodies were going to deem cannabis an “essential need” or not, many consumers and patients already felt that way.  Consumers have made the necessary adjustments to get the cannabis products they need in the safest way possible.  And in doing that, Howard pointed out that while we will get back to “normal,” it will be different, and “some ‘new norms’ might lead to more enjoyable or convenient shopping experiences and better sales solutions.” For example, many dispensaries puts high focus on pre-ordering online to expedite the sales process, thereby reducing the amount of time a consumer would be in the store. The result — online orders for CBD products shot up! Will this lead to more cannabis delivery options for greater accessibility for patients and consumers where delivery has not been permitted? Time will tell.

Read the full article in Forbes.

Food Dive: How SōRSE Technology is formulating CBD products in a pandemic

5 Things You Need to Know to Create an Infused CBD Beverage

“We’re still trying to do what we can given the circumstances… We are still manufacturing, we’re still producing product, doing development, it’s just taking sometimes a little bit longer time to get it done or just a more creative way to get it done.” – Michael Flemmens, SōRSE’s VP of Technical Business Development

As interest in infused food and beverage has increased during the pandemic, Food Dive interviewed Michael Flemmens, on how SōRSE continues to formulate CBD products during this time. Read more of Michael’s comments here.

Webinar: State of CBD — Global Crisis Edition

SoRSE webinar

Co-hosted by SōRSE Technology and Food Dive

Presented by John Kueber, SōRSE’s CRO

To gain insights on the unique situation the global crisis has created for consumers interested in CBD products, join us for the following webinar that will reveal key insights that CBD brands can use this year to maintain and grow their customer base.



ADCANN: Analyzing the Cannabis 2.0 Market in Canada: Beverages

Drinks powered by sorse tech

Through our partnership with The Valens Company and A1 Cannabis, our technology powered the first cannabis beverage to market in Canada!

“These products were developed using the SōRSE by Valens emulsion technology which transforms cannabis oil into water-soluble extracts while eliminating cannabis taste, colour, or smell. These beverages have a fast onset time, significantly reduce offset time, increased bioavailability of cannabinoids, and are stable enough to achieve more than a one-year shelf life.”

Check out the full overview of the current beverage market in Canada from ADCANN.

Cinco De Mayo, Powered by SōRSE

Cinco de Mayo, Powered by SōRSE

On May 5th, Cinco de Mayo, many people in the United States celebrate the relationship between our two countries and Mexican culture. We often get together with friends to eat delicious foods like enchiladas, tamales, or tacos de pescado, and drink some cervezas or margaritas! The team at SōRSE will be honoring that along with all that the cannabis plant has to offer. Here are a few ways that you can celebrate Cinco de Mayo, Powered by SōRSE. 

Make your own CBD salt to put on the riof your margaritas! 

YIELD: 3 grams salt per Margarita glass, 25 to 30 servings 
CBD: 10mg per serving 100 grams  


Cinco de Mayo, Powered by SōRSE



-Kosher salt or margarita type plainsalt

-Water to cover (saturate) salt in pot

-8.334 grams liquid CBD SōRSE  


In small sauce pot, bring water (approx. 150 grams) to a boil, add salt until it becomes super saturatedadd more salt if necessary. Stir with a wooden stick/spoon until all water is absorbed. Add liquid SōRSE. Stir in evenly to incorporate. Lay the mixture flat on a siliconelined sheet pan, spread out to dehydrate overnight. Loosely cover with plastic wrap or towel to avoid contaminates. Next day, break up salt using glovecovered hands. Ready to use.  

Infuse your favorite Mexican dips and drinks with our partner, Pearl2o!

Learn how easy it is to infuse drinks and snacks with Pearl2o in Leafly’s video.

Win SōRSE’s CBD Wellness Kit!

Follow us on Linkedin, and like our Cinco De Mayo post, and tag 3 connections to enter for a chance to win our CBD Wellness Kit, where you can infuse your favorite Mexican cocktails with CBD and get powered by SōRSE! 




CBD Bow-Wow Blueberry Treats  

SoRSE CBD Bow-Wow Blueberry Treats

 May is National Pet Month, and there’s no better way to celebrate the joy your canine companion brings you than by baking your own dog biscuits! There’s no doubt that this easy-to-make treat recipe will keep Fido by your side and hanging on your every word, including “Sit,” “Down,” “Stay,” and “Leave it! 


SoRSE CBD Bow-Wow Blueberry Treats



YIELD: 50 Bones 

CBD: 5mg per each 




  • 1 1/2 cups brown rice flour
  • 1/2 cup oat flour
  • 2.5 grams CBD SōRSE isolate powder
  • 1 cup fresh blueberries, puréed
  • 1 egg
  • 2 T. unrefined coconut oil
  • Water, as needed


Mix dry ingredients and SōRSE powder until evenly incorporated. Mix purée and the rest of ingredients  together. Make a well in the center of the dry ingredients,  then pour the liquid ingredients into the well. Slowly, using wooden spoon or stiff spatula, fold in to incorporate.  If still dry, add water until dough ball starts to form. Pull dough out of the bowl onto plasticined counter top. Begin to knead dough until it forms into a ball. Place ball in between two separate sheets of parchment and press with hands to flatten. Use rolling pin to roll the dough flat, about 1/4” thick. Cut with desired dog bone cookie cutter shapes. Bake for 25 minutes. Let cool. Store in airtight container in refrigerator up to 3 weeks.