CEO Howard Lee was featured on Cheddar as he shared how SōRSE Technology has acquired cancer drug development company Pascal Biosciences and its cannabinoid programs in a deal that values the joint companies at $60 million. Check out the full interview below!
“I was trying all these beverages on the market and they all tasted bitter… or there was a lot of erythritol or stevia, or flat out sugar…so when I found SōRSE, with their flavoring and their emulsification, it was like all the stars aligned.” – Ryan Tedder of OneRepublic & Mad Tasty.
Valentine’s Day is just around the corner – and nothing says “I love you!” more than a healthy dose of chocolate. Chef Stacy Primack took the Valentine’s game to the next level with this jazzed-up version of Hot Chocolate, fashioned in the style of Red Velvet cake. Once you’ve made a batch of this perfect winter beverage, don’t forget to top this perfect February beverage with CBD-infused XO Marshmallows #PoweredBySōRSE.
YIELD: 2 servings
15 mg CBD per serving
- 1 1/2 c. milk*
- 1 1/2 c. cream*
- 1 gram SōRSE liquid (isolate or broad spectrum)
- 1 vanilla bean, split down the middle and scraped
- 1/8 tsp. salt
- 3/4 c. honey
- 4 oz. 72% cacao semisweet chocolate chips
- 1 T. red food coloring
- 1 1/2 tsp. cocoa powder
- 1 T. vanilla pudding mix
Heat the milk, cream, SōRSE, vanilla bean seeds, salt and honey to a scald. Whisk together. Add chocolate, food coloring, cocoa, and pudding mix. Whisk until frothy. Split the hot chocolate evenly between mugs. Serve with whipped cream, marshmallows, or as desired.
*If you are lactose intolerant or are allergic to dairy products, you can substitute coconut milk for the milk and cream.
DIANA EBERLEIN GIVES HER INSIGHT ON THE CELEBRITY AND CANNABIS WAVE FEATURED ON CNN
CNN ran an article on Drake entering the cannabis space through a partnership with Canopy Growth. Our VP of Marketing, Diana Eberlein, shared her thoughts on which types of celebrity brands resonate with customers, and which don’t. “People are attracted to brands that are real and authentic…If it feels inauthentic, they will lose that audience very quickly.”
Emily Skrobecki Named in High Times Female 50
Also in November, Manager of Process Engineering, Emily Skrobecki, was honored for her work in the cannabis industry in the inaugural honoree class of the High Times’ Female 50. Each woman featured on the list was nominated and voted on by the public. High Times staffers wrote, “This collection represents fifty women in all areas of the cannabis space, from research to business and from politics to activism, who have made their mark in a truly significant and impactful way.”
Ryan Tedder, frontman of the band, OneRepublic, appeared on the Today Show to talk about his successes, his failures, his creative process. Toward the end of the interview, after being handed a can of Mad Tasty (powered by SōRSE) and asked what it was, he commented, “In all my downtime, I started a beverage company about a year ago with Interscope Records, my label, and some friends…It’s got 20 mg of CBD in each can…zero sugar, all natural. I drink about five a day.”
Background on Scott Riefler, Chief Science Officer:
Scott Riefler has over 40 years of cultivating and commercializing scientific and technological resources. He has spent the last 20 years translating his experience and applying it to food system innovation, literally bringing rocket science into the kitchen – and now cannabis. He has been with SoRSE since 2017, where he and his team developed a key water born platform for cannabinoid oils for the edible industry
Howard Lee says he hasn’t smoked a joint in forever. But the longtime Seattle tech veteran is definitely riding high as he leads a secretive startup called SōRSE Technology that is looking to be a major player around the red-hot CBD and cannabis craze.
SōRSE has been active for more than three years and has been “under the cover of darkness” for the last two, working hard on science that allows it to convert CBD and THC oils into a water-soluble product that can be infused more seamlessly into beverages, food and topicals.