Drake is going into business with a Canadian cannabis firm

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Written by | November 11th, 2019

DIANA EBERLEIN GIVES HER INSIGHT ON THE CELEBRITY AND CANNABIS WAVE FEATURED ON CNN

CNN ran an article on Drake entering the cannabis space through a partnership with Canopy Growth. Our VP of Marketing, Diana Eberlein, shared her thoughts on which types of celebrity brands resonate with customers, and which don’t. “People are attracted to brands that are real and authentic…If it feels inauthentic, they will lose that audience very quickly.”

 

Read the entire article on CNN.

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