“I was trying all these beverages on the market and they all tasted bitter… or there was a lot of erythritol or stevia, or flat out sugar…so when I found SōRSE, with their flavoring and their emulsification, it was like all the stars aligned.” – Ryan Tedder of OneRepublic & Mad Tasty.
DIANA EBERLEIN GIVES HER INSIGHT ON THE CELEBRITY AND CANNABIS WAVE FEATURED ON CNN
CNN ran an article on Drake entering the cannabis space through a partnership with Canopy Growth. Our VP of Marketing, Diana Eberlein, shared her thoughts on which types of celebrity brands resonate with customers, and which don’t. “People are attracted to brands that are real and authentic…If it feels inauthentic, they will lose that audience very quickly.”
Emily Skrobecki Named in High Times Female 50
Also in November, Manager of Process Engineering, Emily Skrobecki, was honored for her work in the cannabis industry in the inaugural honoree class of the High Times’ Female 50. Each woman featured on the list was nominated and voted on by the public. High Times staffers wrote, “This collection represents fifty women in all areas of the cannabis space, from research to business and from politics to activism, who have made their mark in a truly significant and impactful way.”
Ryan Tedder, frontman of the band, OneRepublic, appeared on the Today Show to talk about his successes, his failures, his creative process. Toward the end of the interview, after being handed a can of Mad Tasty (powered by SōRSE) and asked what it was, he commented, “In all my downtime, I started a beverage company about a year ago with Interscope Records, my label, and some friends…It’s got 20 mg of CBD in each can…zero sugar, all natural. I drink about five a day.”
Our Manager of Process Engineering, Emily Skrobecki, was named one of the Cannabis industry’s most powerful and innovative women by Forbes. When describing Emily, writer Warren Bobrow commented, “The challenge of the unknown is what drives Skrobecki to search for knowledge and dive deep into this type of science.”
Background on Scott Riefler, Chief Science Officer:
Scott Riefler has over 40 years of cultivating and commercializing scientific and technological resources. He has spent the last 20 years translating his experience and applying it to food system innovation, literally bringing rocket science into the kitchen – and now cannabis. He has been with SoRSE since 2017, where he and his team developed a key water born platform for cannabinoid oils for the edible industry
Howard Lee says he hasn’t smoked a joint in forever. But the longtime Seattle tech veteran is definitely riding high as he leads a secretive startup called SōRSE Technology that is looking to be a major player around the red-hot CBD and cannabis craze.
SōRSE has been active for more than three years and has been “under the cover of darkness” for the last two, working hard on science that allows it to convert CBD and THC oils into a water-soluble product that can be infused more seamlessly into beverages, food and topicals.