Drake is going into business with a Canadian cannabis firm

Drake Cannabis

DIANA EBERLEIN GIVES HER INSIGHT ON THE CELEBRITY AND CANNABIS WAVE FEATURED ON CNN

CNN ran an article on Drake entering the cannabis space through a partnership with Canopy Growth. Our VP of Marketing, Diana Eberlein, shared her thoughts on which types of celebrity brands resonate with customers, and which don’t. “People are attracted to brands that are real and authentic…If it feels inauthentic, they will lose that audience very quickly.”

 

Read the entire article on CNN.

High Times Announces Inaugural Female 50 Honorees

EMILY SKROBECKI NAMED IN HIGH TIMES FEMALE 50

Emily Skrobecki Named in High Times Female 50

Also in November, Manager of Process Engineering, Emily Skrobecki, was honored for her work in the cannabis industry in the inaugural honoree class of the High Times’ Female 50. Each woman featured on the list was nominated and voted on by the public. High Times staffers wrote, “This collection represents fifty women in all areas of the cannabis space, from research to business and from politics to activism, who have made their mark in a truly significant and impactful way.”

 

Check out the list on High Times.

Mad Tasty Featured on the Today Show

Ryan Tedder on Today Show

Ryan Tedder, frontman of the band, OneRepublic, appeared on the Today Show to talk about his successes, his failures, his creative process. Toward the end of the interview, after being handed a can of Mad Tasty (powered by SōRSE) and asked what it was, he commented, “In all my downtime, I started a beverage company about a year ago with Interscope Records, my label, and some friends…It’s got 20 mg of CBD in each can…zero sugar, all natural. I drink about five a day.”

Watch the entire segment on the Today Show.

Five Questions With Scott Riefler – Chief Science Officer: SōRSE

Scott in forbes

Background on Scott Riefler, Chief Science Officer:

Scott Riefler has over 40 years of cultivating and commercializing scientific and technological resources. He has spent the last 20 years translating his experience and applying it to food system innovation, literally bringing rocket science into the kitchen – and now cannabis. He has been with SoRSE since 2017, where he and his team developed a key water born platform for cannabinoid oils for the edible industry

Check out the entire interview on Forbes.

This secretive Seattle startup just raised $5M to infuse its tech into the CBD and cannabis craze

Sorse team

Howard Lee says he hasn’t smoked a joint in forever. But the longtime Seattle tech veteran is definitely riding high as he leads a secretive startup called SōRSE Technology that is looking to be a major player around the red-hot CBD and cannabis craze.

SōRSE has been active for more than three years and has been “under the cover of darkness” for the last two, working hard on science that allows it to convert CBD and THC oils into a water-soluble product that can be infused more seamlessly into beverages, food and topicals.

Read the whole article on Geekwire.