Unpacking the Future of Cannabis Beverages: To Be Blunt Episode 156 with Diana Eberlein

On 156 of the To Be Blunt podcast, Diana Eberlein, the host from SōRSE Technology, explores the ever-changing world of cannabis beverages. As an authority in cannabinoid emulsion technology and the president of the Cannabis Beverage Association, Eberlein shares her invaluable expertise on the emerging trends that are shaping this industry.

🔬 Exploring Cannabis Beverages ([15:24 – 22:07])

Uncover the technology and trends that are shaping the flavor profiles, from low-dose to high-dose.

In the world of cannabis beverages, the spectrum ranges from low-dose to high-dose offerings. Low-dose options are designed for sessionability and are an excellent entry point for those curious about cannabis.

On the other hand, high-dose products cater to legacy consumers who have significant experience with cannabis edibles. Additionally, the flavor of cannabis isn’t necessarily a deterrent; it can be complemented or masked depending on the preference of the target consumer.

📊 Trends & Market Demand ([22:07 – 29:20])

Stay ahead with insights on dosages, formats, and what the market is craving. 

The market is showing a growing appetite for more stick packs. Dosages typically fluctuate between 2.5mg and 5mg for low-dose products, with a maximum of 10mg. 

High-dose products uniformly contain 100mg, but their formats continue to shrink, with 2oz shots becoming increasingly popular.

🌿 Hemp and Marijuana Derived Products ([29:20 – 36:21])

Gain an understanding of what the future holds as these industries converge.

As the industries around hemp and marijuana-derived products intersect, hemp is raising awareness for the cannabis beverage category as a whole. We’re witnessing cannabis brands embracing hemp D9 rather than competing against it.

 💼 Social and Economic Impacts ([36:22 – 43:08])

Grasp the larger effects of low-dose products on society and the economy. 

Low-dose products hold significant potential for social and economic impacts due to their sessionability and broad market appeal. The ultimate goal is to see these low-dose products in liquor or convenience stores, alongside mainstream beverages like Bud Light, wine, and White Claws.

This would require regulation by the Alcohol and Tobacco Tax and Trade Bureau (TTB) as opposed to the FDA. Markets like Massachusetts are paving the way by promoting these delivery methods as alternatives to alcoholic beverages, educating consumers to view them as session-able rather than one-off experiences.

🚀 Opportunities and Challenges ([43:09 – 49:52])

Navigate the promising landscape of cannabis-derived and hemp-derived THC beverages.

The future of THC-infused beverages derived from cannabis and hemp holds immense promise, but it does come with its fair share of challenges. Ensuring accessibility and raising awareness are crucial in order to tap into the mass market, particularly since a significant number of potential consumers do not regularly visit dispensaries. Additionally, navigating the regulatory risks associated with the Farm Bill poses yet another potential obstacle.

Whether you are already in the cannabis beverage market or looking to enter, this episode is your gateway to the insights that matter. Join us as we discuss, explore, and inspire the future of cannabis beverages.

🎧 Listen now at TOBEBLUNTPOD.com and anywhere you listen to podcasts!