4/20, Powered by SōRSE - It’s About a Lifestyle, Your Lifestyle

For people who believe in the power of the cannabis plant, 4/20 is a day of celebration. Some people attend rallies to promote national legalization, some celebrate at concerts, and others simply gather with friends to share their ‘stash’.  While 4/20 looks a little different this year, for those who work in the industry, every day is 4/20 – including the employees at SōRSE. And it’s busier than ever. 

Our team is comprised of people from all walks of life with different roles in the company – we are scientists, project managers, designers, product developers, regulatory experts, writers, and thought leaders. These are some reflections on 4/20 from members of our team powered by SōRSE. 

 What Does 4/20 Mean to You? 

“4/20 is not generally a special holiday in my book because CBD has become a regular part of my regimen, but it is a great time to reflect on how far the industry has come and where it’s headed. The more we understand about the plant, the more we realize that everyday can be 4/20. For me, 4/20 doesn’t symbolize a day to get high; it’s about living a higher quality life.” – Diana Eberlein, VP of Marketing 

“Life–changing at many levels. My wife and I were just reflecting how marijuana social norms have shifted so much during our lifetime. The Sixties was the time of “Turn on, tune in and drop out;“ the Seventies (my teen years) brought the war on drugs, literally vilifying all things marijuana. Fast forward to today, not only basically legal, marijuana is now considered a “vital” resource and medicine with dispensaries kept open and classified as “essential” services….Wow! What a long strange trip it has been! 4/20 is also Monte’s (our daughter’s dog) birthday; he is turning two this year.” – Scott Riefler, CSO 

“4/20 is a time of celebration! To celebrate the legality of cannabis and to celebrate all the companies out there that are trying to make the word a better place though cannabinoid research.” – Michelle Sundquist, Director of Product Development 

“4/20 is a time to think about the past, present, and future of cannabis – with the hope that people will continue to embrace and accept all that the plant has to offer.” – Dana Perkins, Corporate Communications Specialist 

“The best excuse to use cannabis.” – Jalen Tims, Medical Applications Specialist 

How Has CBD Positively Impacted Your Life or Someone That You Know? 

 “A good friend I grew up with struggles with an eating disorder and substance abuse. Recently, she was diagnosed with epilepsy. The treatment program she is on the waitlist for will not admit her into the program unless she is seizure-free for 30 days. Since using CBD, she has not had a Grand Mal seizure. She is now eligible to be admitted into the treatment program!” – Jalen Tims, Medical Applications Specialist 

“One of my favorite stories is family friends who have autistic sons or daughters. CBD has helped with calming aggression and forming sentences with more structure and understanding. These parents have tried everything under the sun to help their children, and they are willing to try anything. CBD has been very helpful.” – Emily Skrobecki, Process Engineering Manager 

“One of my best friends has a 15–year-old German Short-Haired Pointer, Ruby, who started having seizures last October – which was scary for everyone involved. There were some days where she was seizing multiple times. I suggested that my friend start giving Ruby CBD with her meals to see if it would help – and it did. Ruby’s last seizure was on 2/18 — she has been seizure-free for two months!” – Dana Perkins, Corporate Communications Specialist 

We Asked the SōRSE Team How They’re Celebrating 4/20 (during shelter in place) This Year, and This Is What They Said: 

• Topping off a glass of champagne with a THC bubbly, Vertus, our Washington State processor’s take on cannabis ‘champagne’ 
• Infusing drinks with Pearl Mixer and watching How High on the couch. 
• SōRSE CBD emulsion & citrus–based mocktails. Full of CBD and Vitamin C!  
• Trying out some new recipes infused with CBD in the kitchen. 
• Wrapping up the workday at the SōRSE office and sipping on Happy Apple and Utopia 
• Hanging out with the dogs and drinking Mad Tasty 
• Rooting for our Culinary Director, Stacy Primack, who competed in “Cooked with Cannabis” premiering on 4/20/20 on Netflix. 

We’d love to hear from you on what 4/20 means to you, how you’re celebrating 4/20, and stories on how CBD has positively impacted your life! Follow us on social to find out how you can enter for a chance to win a complimentary CBD Wellness Kit!