CBD has been gaining in popularity in the US these days as many people are turning towards natural products instead of pharmaceuticals to treat their pets. There are now many options on the market that makes it easy to add CBD into your pet’s diets, such as our partner, Heirloom Pet Products. Our VP of Technical Business Development, Michael Flemmens, discusses the potential benefits of CBD and how it affects your pets in Pennsylvania Cannabis News’ article.
Moms around the world deserve a round of applause and all of our love when we celebrate Mother’s Day this coming Sunday. Over the past 14 months, moms have been juggling so many roles – from parent to teacher to employee to chef to counselor to cheerleader – trying to keep family spirits up while maintaining their own sanity. It’s been challenging to say the least!
If you’re wondering what to give your wife or your mom to show your love and appreciation for all that she’s does for your family this Mother’s Day, here are some products powered by SōRSE that we think moms AND grandmoms will enjoy.
Altitude is a company out of Bend, Oregon, a hotspot for beverage innovation. This drink combines Altitude’s nitro cold brew with oat milk, adaptogens, and hemp-derived CBD, making it the perfect beverage to get your mom’s day started on the right foot. The “everything” in the latte includes functional mushrooms, turmeric, cacao, cinnamon, sea salt and blue agave for a hint of sweetness, which all pair well with SōRSE’s hemp emulsion. If your mom is looking to up her intake of functional ingredients in a delicious format, look no further than Altitude.
From Paws and Reflect bone broth to Ruff and Ready food topper to the bacon-flavored Road Trip Stick, Heirloom offers a variety of products featuring water-soluble hemp that are sure to please Fifi or Fido and take the stress out of trips to the vet. When creating formulas, Heirloom Pets takes a clean label approach, using safe ingredients commonly found and widely accepted in the pet food industry. They also test all the hemp through an independent third-party lab, which ensures consistent, high quality products. Happy, calm pets make for happy moms!
For the mom who is constantly on the go, from driving to work, picking up her kids for sports practice to running errands, Rip N Sip offers the perfect solution for adding CBD to her busy daily routine. Rip N Sip’s portable packets contain 20 mg pre-measured, water-soluble CBD that can be easily added to any beverage. All Mom has to do is rip it open, mix it into her drink, and sip it. It’s that easy and that convenient! By growing the hemp in their product and having the extract emulsified by SōRSE, the folks at Rip N Sip control the quality of their product every step of the way.
Sand, sun, surf, siestas – what mom isn’t itching to travel to a tropical paradise after 15 months of staying at home? If hopping on a plane for a get-away is not on your mom’s calendar this summer, look no further than Lei Back to bring the essence of the islands to her. Lei Back is a no calorie sparkling water that comes in Guava or Pomelo, and each can contains 20 mg of Broad Spectrum CBD. These two drinks offer a clean flavor profile where the fruit shines, making them great as a stand-alone beverage or the perfect starting point for a festive tropical mocktail for mom, like the Backyard Hammock (2 parts Lei Back Guava, 1 part POG, orange slice). Aloha!
If your mom is curious about cannabis and loves sparkling beverages with creative flavor profiles, there are plenty of reasons to gift her Cann, endorsed by celebrities including Gwyneth Paltrow, Rebel Wilson, and many more. Cann is a lightly carbonated, micro–dosed social tonic; each 8 oz can is infused with 2 mg THC and 4 mg CBD, the perfect mix for a gentle high/buzz minus the hangover. What makes Cann shine are its unique flavor combinations with just a hint of sweetness: Lemon Lavender, Orange Cardamum, Grapefruit Rosemary, Ginger Lemongrass, and Pineapple Jalapeno. Each can offers a consistent sensory experience where the first sip is as great as the last. With all of these amazing choices, Cann is guaranteed to satisfy mom’s canna-curiosity.
If you are a product developer who has an idea for an infused product that you’d like to see on the market for Mother’s Day 2021 – look no further than SōRSE to be your ingredient supplier and strategic partner. Our R&D team is well-versed in production of beverages, food items, and personal care products from concept to final product; they welcome the opportunity to help make your dream a reality. Schedule an exploratory call today with SōRSE to get started on your infused CBD product journey!
“Today, consumers are looking for CBD products that are healthier with less sugar, and a sports beverage featuring CBD, minerals, and electrolytes would be a great add to the marketplace.” – Michael Flemmens, VP of Technical Business Development
Read more about how sports drinks are evolving and the market for CBD sports beverages in BevNET’s article.
June 20th marked an important moment on our calendar – Summer has officially begun! That means the days are longer, the temperatures are rising, and we can spend more time outside doing the things we love – like taking a trip to the beach, hitting the trails, and firing up the grill. Here are some ideas for incorporating CBD into those activities and more!
1. Building a bonfire? Treat yourself to S’mores powered by XO Marshamllows!
Once the sun has gone down, a great way to end a long summer day is sitting by a bonfire on the beach or firepit in the backyard. Make sure you have all the fixings for S’mores — graham crackers, dark chocolate bars, XO Strawberry hemp marshmallows that feature 10mg CBD per cube, and skewers. Strawberry and chocolate are a match made in heaven – and no one can resist a S’more, sticky fingers and all!
2. Taking a trip to the beach? Don’t forget your Mad Tasty!
A trip to the beach is a summer must activity. As you’re getting ready for your beach day, make sure to pack some cans of Mad Tasty in your cooler! Mad Tasty comes in three different flavor profiles — Watermelon Kiwi, Grapefruit, and the newly released, highly mysterious Unicorn Tears – and all three are refreshing and thirst-quenching. Each can contains 20mg of CBD and will leave you feelin’ chill. And for every 12 ounces of Mad Tasty sold, the company donates 12 ounces of clean drinking water to people and places in need through their work with Drop4Drop – so you can feel good about that too!
3. Having cocktails/mocktails on the patio? Enhance them with Rip N Sip.
It’s 5 PM –– time to head out to the patio and celebrate the end of the day with a beverage! An easy way to add CBD to a Lemonade, Margarita, Gin and Tonic, or pretty much whatever is in your refrigerator is by opening a packet of Rip N Sip and pouring it into your beverage. Each 3 ml packet contains 20 mg of flavorless liquid CBD which disperses rapidly. It doesn’t get any easier than that to make your own CBD-infused drink!
4. Hitting the trails for a hike? Bring some cans of CENTR in your daypack!
After a long week of work, one of the best ways to spend a summer weekend is in the mountains hiking and communing with nature. When you’re packing for your excursion, don’t forget your water bottle, sunscreen, first aid kit (just in case), trail mix, and a few cans of CENTR, a sparkling CBD beverage. CENTR offers two dosing options – 15mg and 30mg; the gently sweetened, light citrus flavor profile is perfect for warm weather outings and will give you the oomph you need when you’re feeling a little tired at mile five.
5. Just finished a workout? Recover with REVYV.
The better the weather gets, the more we all want to be outside getting some exercise, be it walking, running, golfing or swimming. After your workout, don’t forget to stretch well and drink a REVYV, a wellness drink for active people. On the flavor front, there will be two options to choose from – Peach Mango and Aćai Berry. A 14 oz bottle of REVYV contains 15mg CBD, electrolytes (key for rehydration and recovery), terpenes, and Ashwagandha, an adaptogen that can boost brain function and lower blood sugar levels.
6. Got a camping trip planned? Don’t forget to pack the APRCH.
Camping is a great summer activity for many reasons. It gets us out of the house where we can unplug, relax, and get in tune with nature. As far as camping beverages go, APRCH is the perfect drink to have in the cooler. This zero-calorie sparkling CBD water comes in three flavors: Lemon + Lime, Watermelon, and Mint + Cucumber – with no added sugar. Each 12 oz can contains 30mg of CBD; L-Theanine, an amino acid that promotes relaxation; Vitamin C; and organic natural flavors. Crack open a can as you’re making dinner on your camp stove, or when your settling into your sleeping bag for a good night’s rest.
7. Looking for an alternative to tap water on a sweltering day? Stay hydrated with Kleer.
On those days where the thermometer reads 90 and it feels even hotter, it’s important to drink at half a gallon (equivalent to 8 8oz glasses) of water a day to stay hydrated. Why not make some of those ounces Kleer sparkling CBD water? If you loved POG as a kid, there’s a Passion Orange Guava option, as well as Berry Blast and Cucumber Lime. Kleer’s sugar-free sparkling waters offer 25mg CBD and 100% natural flavors per 12 oz can. When the heat is getting you down, grab a Kleer to provide some relief.
8. Not sure what to bring to your friends’ BBQ? CANN is the answer!
If you’re invited to a friend’s BBQ this summer and wondering what to bring, CANN social tonic is a great alcohol-free option! Each can of CANN is infused with 4mg CBD and 2mg THC, lightly sweetened with agave nectar, and flavored with pure fruit juice. There are three flavor options, each one equally tasty — Lemon Lavender, Blood Orange, and Grapefruit Rosemary; all pair well with chips, dips, salads, and food hot off the grill.
9. Hosting a 4th of July BBQ (socially distanced, of course!)? Whip up some sauces infused with CBD.
If you are having family or friends over for the 4th but have no idea what to make, here are some links to Chef Stacy’s recipes that are perfect for an Independence Day celebration (and any occasion really!). These recipes are quick and easy and will have your guests saying, “There’s CBD in there?! I couldn’t even tell!”
10. Want to try some of the products mentioned above? Enter SōRSE’s Summer Giveaway on Instagram!
Each month, we’ll be hosting a giveaway with products Powered by SōRSE that will make your summer, A BETTER SUMMER. Follow our Instagram account to learn how you can enter our giveaway.
This is the second part to What You Need to Know About Sports and CBD, Part 1.
When professional athletes speak publicly about their use of CBD, it generates curiosity and interest among their peers, their teammates, their fans, and other athletes. For those athletes who are new to CBD have questions about what it is, we have the answers for you.
Is CBD legal in every state?
Purchasing CBD is federally legal as long as it doesn’t contain more than 0.3% THC, but some state laws have put restrictions on buyers. In Virginia, for example, people can only buy and possess CBD if they have a prescription.
What’s the difference between hemp-derived CBD and marijuana-derived CBD?
Hemp and marijuana come from the same family of plants, Cannabis Sativa L. Hemp-derived CBD and marijuana-derived CBD contain different levels of THC. Hemp plants contain less than 0.3% THC content, while marijuana plants contain higher levels of THC.
Are all CBD products THC-free?
No. Most CBD products are likely to have trace amounts of THC, particularly if the CBD was sourced from marijuana plants as opposed to hemp plants. Most CBD products contain non-detectable THC; products featuring CBD isolate have 0% THC in it.
For more information, check out our blog: Hemp-Derived CBD Vs Cannabis-Derived CBD
What does non-detectable (ND) THC mean?
Some companies offer CBD products with non-detectable THC. As mentioned above, the industry and legal standard for THC concentration in CBD products derived from hemp is less than 0.3% THC by weight. This means that a CBD product may legally contain up to three parts of THC for every 1000 parts of oil by weight. In order to determine if a product is within this legal limit, reputable CBD manufacturers have their products tested by third-party labs to obtain a Certificate of Analysis (COA). The letters “ND” indicate this “non-detect” level of THC in a product. The THC amount in said product is too small to be detected by the instruments used in third-party testing.
Will CBD show up on a drug test?
CBD shouldn’t show up on a drug test, but there have been cases of people using CBD products testing positive for THC. It depends on the quality and composition of the product the person is taking, as many CBD products contain trace amounts of THC. Hemp-derived CBD products are less likely to contain THC because they are legally required to have less than 0.3% THC content. Athletes who want to use CBD products but are afraid of failing a drug test should look for products featuring CBD isolate.
What should consumers look for on a product label to make sure there is no detectable THC in the product?
Product labels will give you dosing information, milligrams of CBD, serving size/servings per container, CBD oil source, manufacturing date, batch and lot number, license numbers and third-party verification. If you are looking specifically for a product with no detectable THC, make sure the product is hemp derived. Make sure you also ask for a copy of the Certificate of Analysis (COA) which means that it has been third-party tested by an outside lab. Many product websites and retailers have the COA available. First, check for label accuracy — by cross-checking that the concentrations on the COA match the label. If the COA indicates “ND” for D9-THC, that means that there is no detectable THC in the product.
What is the difference between Full Spectrum, Broad Spectrum, and Isolate-based products?
Extraction is the process of extracting concentrates from the hemp or marijuana plant to be used in CBD products like sublinguals, oils, edibles, beverages and topical.
Full Spectrum extracts a full profile of beneficial cannabinoids and terpenes from the cannabis plant. Full spectrum will contain trace amounts of THC, but not enough to feel any psychoactive effects. If you are going to purchase a Full Spectrum CBD product, be sure to read the COA first to see what the detectable level of THC is. A hemp-derived Full Spectrum CBD product is required to have less than 0.3% THC content.
Broad Spectrum is the middle ground between Full Spectrum and Isolate CBD. It begins as a full spectrum oil, with the full range of beneficial cannabinoids and terpenes, that then goes through a process of refinement that removes all THC compounds.
Isolate refers to the extraction process that isolates CBD from the rest of the compounds in the cannabis plant. After CBD concentrate is extracted and separated from the rest of the plant compounds, it then goes through a process which extracts any remaining waxes, terpenes, or cannabinoids. This creates a CBD product that tests as high as 99% pure CBD.
When it comes to product selection by the consumer, it’s important to look at company websites and read reviews of products. Most importantly, the consumer should look for products that have been tested for quality and safety throughout the production process and that the product has a COA — a Certificate of Analysis. This document is a lab report verify the chemical makeup of the product.
To learn more about the differences between these extracts, check out our blog; What is the difference between Full Spectrum, Broad Spectrum, and Isolate?
What are the benefits of taking CBD?
While much of the evidence of the benefits of CBD is anecdotal, studies have shown that CBD may help relieve pain, reduce inflammation, promote sleep, and reduce performance-related anxiety.
Are there any side effects after ingesting CBD?
Harvard Medical School physician, Peter Grinspoon, states that side effects of CBD can include “nausea, fatigue and irritability.” CBD can also “increase the level in your blood of the blood thinner coumadin, and it can raise levels of certain other medications in your blood by the exact same mechanism that grapefruit juice does.” If you decide to try CBD and take other medications, consult with your doctor about possible interactions.
How long does CBD stay in your system after ingestion?
This depends on the way you ingest CBD. Also take into consideration that each person processes cannabinoids differently based on our unique body compositions.
The different methods of ingestion are:
Oral — swallowed — types of products include tinctures, oils, edibles, beverages, capsules.
When CBD is swallowed, it moves through the digestive tract, where it is absorbed into the bloodstream. This method is the slowest route for CBD to move throughout the body, taking one to two hours, but also the longest amount of time that it is active. CBD may stay in your bloodstream 1 to 6 hours when ingested orally.
Oral — sublingual (under the tongue) — types of products include oils and tinctures.
The areas under your tongue, along your gums and in your cheeks are filled with capillaries that will absorb the CBD and deliver it directly to your bloodstream, thereby bypassing the digestive tract altogether. This method is faster than swallowing CBD, with the onset taking 15 minutes to an hour. When taken sublingually, CBD may stay in your bloodstream for 6 to 8 hours.
Inhalation — types of products include vape pens, dabs, high CBD cannabis.
When CBD is inhaled, it moves to the lungs where it quickly passes into the bloodstream. This is the fastest way to get CBD into your system with an onset of seconds to minutes, but the CBD is only effective for a short amount of time. It may stay in your bloodstream for no more than 2 to 3 hours.
Topical — applied to skin — types of products include creams and lotions.
When you apply a CBD lotion or cream, the CBD is dispersed across the skin and absorbed into it, reaching muscles, cells, and nerves. Very little CBD will enter the bloodstream, if any.
Transdermal — applied to skin — types of products include patches.
Like topicals, transdermals are applied to the skin, but they do not behave the same way as a lotion or cream. A patch is placed in a venous area of the body, like the wrist, allowing the CBD to enter the bloodstream through the skin. They are designed to slowly release CBD through the skin at a constant rate.
To learn more about consumption methods, check out our blog: Different consumption methods for your lifestyle.
Last updated: April 2021
In Spring 2020, when COVID became a presence in our everyday lives, athletes and non-athletes alike became increasingly more aware of their overall health, with a heightened focus on bolstering and supporting the immune system. Consumers took the time to research what functional ingredients would strengthen their immunity, help them sleep better, and decrease stress levels, which lead to them purchasing products they might not have tried before featuring these ingredients. One of them was CBD, which had already gained a strong foothold in the health and wellness marketplace over the past few years. As more professional athletes like Gabby Douglas, Kerry Walsh-Jennings, Megan Rapinoe, Rob Gronkowski, Tony Hawk, and Magic Johnson extol the virtues of CBD for a variety of sports-related health concerns including post-activity recovery, consumers who participate in athletics have become more interested in what the cannabinoid might do for them.
If you are an athlete who is curious about using cannabinoids including CBD but don’t know where to start or what to look for, here are some frequently asked questions and answers.
What is WADA, and how does it interface with international and national sports governing bodies in terms of determining anti-doping and drug policy?
WADA, the World Anti-Doping Agency, was formed in 1999 as an international, independent agency to coordinate the fight against doping in athletics. In 2004, it introduced “The World Anti-Doping Code,” the core document that aligns anti-doping policies, rules, and regulations within sport organizations and among public authorities around the world. It works in conjunction with six International Standards which aim to foster consistency among anti-doping organizations in various areas: Testing; laboratories; Therapeutic Use Exemptions (TUEs); the List of Prohibited Substances and Methods; the protection of privacy and personal information; and Code Compliance by Signatories. This unified approach addresses problems that previously arose from disjointed and uncoordinated anti-doping efforts.
One of the largest international governing bodies is the International Olympic Committee (IOC). They recognize other federations for individual sports: The Association of Summer Olympic International Federations (ASOIF), the Association of International Olympic Winter Sports Federations (AIOWF), and the Association of the IOC Recognized International Sports Federations (ARISF). The IOC has an Olympic Charter which sets rules and expectations for Olympic athletes. IOC defines doping as the occurrence of one or more of the anti-doping rule violations as laid out in the charter. The rule topics include: Presence of a prohibited substance or its metabolites or markers in an athlete’s sample; use or attempted use by an athlete of a prohibited substance or a prohibited method; evading, refusing, or failing to submit to sample collection; tampering or attempted tampering with any part of doping control, and possession of a prohibited substance or a prohibited method.
In 2018, WADA declared CBD an acceptable substance. It is the first major agency to acknowledge CBD as a compound separate from marijuana (THC). That said, the organization does caution athletes using CBD to be aware of the THC levels in the CBD products they are using. Their guiding document states, “Synthetic cannabidiol is not a cannabimimetic; however, cannabidiol extracted from cannabis plants may also contain varying concentrations of THC, which remains a prohibited substance.”
This is the current list of Sports Organizations that have accepted the code:
What is each major athletic association/league’s stance on CBD and cannabis?
Each has their own stance on cannabinoid use, and they vary drastically.
FIFA (Fédération Internationale de Football Association): Following WADA guidelines (see above), use of CBD is allowed, but THC is not.
NCAA (National Collegiate Athletic Association): Cannabinoids are listed on the 2020-2021 Banned Substances List, specifically, “marijuana; tetrahydrocannabinol (THC); synthetic cannabinoids (e.g., spice, K2, JWH-018, JWH-073).” CBD is not listed as a banned cannabinoid; however, the document also states, “Any substance that is chemically related to one of the above classes, even if it is not listed as an example, is also banned!” One can infer from this statement that CBD would also be banned, as it is chemically related to the marijuana plant. That said, the only cannabinoid they test for is THC.
MLB (Major League Baseball): In December of 2019, MLB became the first professional sports league in the US to remove cannabis from its list of banned substances. In a press release, MLB in association with the Players League commented, “Natural cannabinoids (e.g., THC, CBD, and Marijuana) will be removed from the Program’s list of Drugs of Abuse. Going forward, marijuana-related conduct will be treated the same as alcohol-related conduct under the Parties’ Joint Treatment Program for Alcohol-Related and Off-Field Violent Conduct, which provides mandatory evaluation, voluntary treatment and the possibility of discipline by a Player’s Club or the Commissioner’s Office in response to certain conduct involving Natural Cannabinoids.” Players are not allowed to enter into commercial arrangements with cannabis companies.
MLS (Major League Soccer): If a substance is banned by the US Anti-Doping Agency or FIFA, it is banned by the league. Following WADA guidelines, use of CBD is allowed, but THC is not.
NBA (National Basketball League): Cannabis (CBD and THC) is one of many substances banned by the NBA/NBPA Anti-drug Program, but did not test players during the 2020-2021 season for cannabis. In the past, if a player tested positive for THC, he had to comply with subsequent testing and may be required to seek treatment. What remains unclear is whether hemp-derived CBD would trigger a suspension. Prior to 2020, players were randomly tested four times a year and could not exceed the THC threshold of 15ng/ml.
NFL (National Football League): The NFL’s current drug policy prohibits the use of THC and synthetic cannabinoids. If a player consumes hemp-derived CBD oil with 0.3% THC or more, they might be disciplined. The most recent collective bargaining agreement ended the policy of suspending players for a positive cannabis test. If a player tests positive during the first two weeks of training camp, the test is reviewed by a group of medical professionals appointed by the players and league. That board then decides if the player needs treatment.
NHL (National Hockey League): The NHL essentially has two drug policies. The first is the performance enhancing drug policy which bans drugs such as stimulants, growth hormones, anabolic agents and drugs that are considered to give players an advantage. The second is the SABH program (Substance Abuse and Behavioral Health). This program was designed for the specific purpose of dealing with issues of substance abuse for players in a confidential manner. If they determine a player’s drug test features “abnormally high levels” of THC, they will contact the player, recommend they enter the SABH, in which they’ll develop an individualized treatment plan, but they are not forced to go.
WNBA (Women’s National Basketball League): Cannabis and its byproducts are listed as prohibited substances in the league’s collective bargaining agreement. The WNBA has a specific marijuana program in the anti-drug section of the CBA.
USA Triathlon: Under USADA and WADA, CBD is an acceptable substance for triathletes to use. In fact, they have created a partnership with a company producing CBD products.
Last updated: April 2021
For people who believe in the power of the cannabis plant, 4/20 is a day of celebration. Some people attend rallies to promote national legalization, some celebrate at concerts, and others simply gather with friends to share their ‘stash’. While 4/20 looks a little different this year, for those who work in the industry, every day is 4/20 – including the employees at SōRSE. And it’s busier than ever.
Our team is comprised of people from all walks of life with different roles in the company – we are scientists, project managers, designers, product developers, regulatory experts, writers, and thought leaders. These are some reflections on 4/20 from members of our team powered by SōRSE.
What Does 4/20 Mean to You?
“4/20 is not generally a special holiday in my book because CBD has become a regular part of my regimen, but it is a great time to reflect on how far the industry has come and where it’s headed. The more we understand about the plant, the more we realize that everyday can be 4/20. For me, 4/20 doesn’t symbolize a day to get high; it’s about living a higher quality life.” – Diana Eberlein, VP of Marketing
“Life–changing at many levels. My wife and I were just reflecting how marijuana social norms have shifted so much during our lifetime. The Sixties was the time of “Turn on, tune in and drop out;“ the Seventies (my teen years) brought the war on drugs, literally vilifying all things marijuana. Fast forward to today, not only basically legal, marijuana is now considered a “vital” resource and medicine with dispensaries kept open and classified as “essential” services….Wow! What a long strange trip it has been! 4/20 is also Monte’s (our daughter’s dog) birthday; he is turning two this year.” – Scott Riefler, CSO
“4/20 is a time of celebration! To celebrate the legality of cannabis and to celebrate all the companies out there that are trying to make the word a better place though cannabinoid research.” – Michelle Sundquist, Director of Product Development
“4/20 is a time to think about the past, present, and future of cannabis – with the hope that people will continue to embrace and accept all that the plant has to offer.” – Dana Perkins, Corporate Communications Specialist
“The best excuse to use cannabis.” – Jalen Tims, Medical Applications Specialist
How Has CBD Positively Impacted Your Life or Someone That You Know?
“A good friend I grew up with struggles with an eating disorder and substance abuse. Recently, she was diagnosed with epilepsy. The treatment program she is on the waitlist for will not admit her into the program unless she is seizure-free for 30 days. Since using CBD, she has not had a Grand Mal seizure. She is now eligible to be admitted into the treatment program!” – Jalen Tims, Medical Applications Specialist
“One of my favorite stories is family friends who have autistic sons or daughters. CBD has helped with calming aggression and forming sentences with more structure and understanding. These parents have tried everything under the sun to help their children, and they are willing to try anything. CBD has been very helpful.” – Emily Skrobecki, Process Engineering Manager
“One of my best friends has a 15–year-old German Short-Haired Pointer, Ruby, who started having seizures last October – which was scary for everyone involved. There were some days where she was seizing multiple times. I suggested that my friend start giving Ruby CBD with her meals to see if it would help – and it did. Ruby’s last seizure was on 2/18 — she has been seizure-free for two months!” – Dana Perkins, Corporate Communications Specialist
We Asked the SōRSE Team How They’re Celebrating 4/20 (during shelter in place) This Year, and This Is What They Said:
- Topping off a glass of champagne with a THC bubbly, Vertus, our Washington State processor’s take on cannabis ‘champagne’
- Infusing drinks with Pearl Mixer and watching How High on the couch.
- SōRSE CBD emulsion & citrus–based mocktails. Full of CBD and Vitamin C!
- Trying out some new recipes infused with CBD in the kitchen.
- Wrapping up the workday at the SōRSE office and sipping on Happy Apple and Utopia
- Hanging out with the dogs and drinking Mad Tasty
- Rooting for our Culinary Director, Stacy Primack, who competed in “Cooked with Cannabis” premiering on 4/20/20 on Netflix.
We’d love to hear from you on what 4/20 means to you, how you’re celebrating 4/20, and stories on how CBD has positively impacted your life! Follow us on social to find out how you can enter for a chance to win a complimentary CBD Wellness Kit!
The term “4/20” has one of the most interesting and legendary origin stories in stoner culture. Despite the dramatic–though apocryphal–connections to police codes and hidden numerology, it actually comes from a story about a group of California high school students in the 70s bent on locating an abandoned cannabis crop in the nearby San Rafael forest. They met at 4:20pm each day to search for it, and eventually “4/20” became their code for getting high. The students had connections to the Grateful Dead fanship, and the term soon caught on with Deadhead subculture, eventually amplified into widespread consciousness through High Times magazine in the 90s. Today it is a global phenomenon, emblematic of stoner culture and the Prohibition era that necessitated speakeasy-style coded language. It’s definitely not a secret anymore!
Though we don’t condone the stigma attached to the pre-legalization market, 4/20 doesn’t have to live in the realm of cannabis leaf sunglasses and Bob Marley wallhangings. 4/20 as a way of life means embracing the range of cannabis-derived products that can improve your happiness and well-being.
Be Like Snoop; Smoke Weed Everyday!
More and more people in the modern cannabis marketplace are embracing the concept of maintenance dosing, but that doesn’t mean they are getting high. CBD, THC’s non-intoxicating partner, can be optimized at smaller daily or ongoing dosages. In aggregate, these smaller doses can soften waves of stress rather than allowing them to peak and responding after the fact. It’s a proactive, rather than reactive, approach. Maintenance dosing also allows consumers to take advantage of the myriad low-dose products on the market. For many, a single low dose of CBD may not be enough to feel an effect, but when taken regularly, those doses add up to a meaningful difference in quality of life.
Think Outside The Bong
Most of our customers aren’t necessarily looking to light up. SōRSE emulsion technology appeals to those who want a more predictable, cleaner-feeling cannabis product. Expanding the concept of 4/20 to include beverages and topicals takes it beyond the smoke session and into everyday life. Layering is an adjacent concept, based on the idea that using multiple consumption methods yields a symphonic, presumably better tolerated, effect. For example, one can use a suppository, a topical, and an edible to treat certain types of discomfort. As a wider range of cannabinoids becomes available, using multiple consumption methods can be a way to diversify and amplify the effectiveness of your products.
Be Proud, Get Loud
Attitudes about cannabis are changing. Lazy stoner stereotypes and stigmas belong in the past. Did you know that cannabis users are more, not less, likely to exercise? That Bill Gates, Carl Sagan, and Steve Jobs have all used cannabis to decrease stress and enhance their creativity? As time wears on, Michael Phelps’ cannabis scandal seems more and more ridiculous. Every day it gets a little easier to be out as a cannabis consumer. Whether you enjoy the non-intoxicating calmness of Mad Tasty or want to get elevated with Major, you are reaping the benefits of cannabis. Hemp and marijuana are the same plant; the only difference is their percentage of THC. Instead of using CBD to distance and abstract from the illicit associations of 4/20, we should embrace all the cannabinoids as useful and complementary parts of a wondrous plant. 4/20 as a lifestyle means taking advantage of all the different ways cannabis can make your life better.
Imagine a hosting a BBQ on a hot summer day five years from now. Parched, you open the cooler to find beers, sodas, and an assortment of distinctively-bottled CBG beverages. On the table, there’s a shaker of CBD-infused salt. And for dessert, S’mores with homemade marshmallows containing a few milligrams THC-V each, for the grown-ups only.
This is one possible future, one on which many in the cannabis industry are betting their energy and resources. Alcohol has some negative effects: It can make people short-tempered, can impair coordination and decision-making, and it can be extremely addictive. What if there was an alternative that offered healthy relaxation without all the downsides?
The emerging cannabis user is often averse to smoking (and with vapes dealing with some major PR concerns at the moment, their future is uncertain). In the near future, consumption methods that feel clean and healthy will occupy a much larger part of the commercial space than they do today. Non-intoxicating, multiply-therapeutic topical applications are also poised to take off. Cannabinoids will become standard ingredients in many over-the-counter medicines, from ointments to cough drops.
This is not to say that there aren’t huge challenges. Both cannabis and alcohol make you feel relaxed, but in different ways. If you think alcohol tastes bad, you should try cannabis extracts — their bitterness is off the charts! How do we overcome delayed onset? Safety concerns? The answer to this is, : where there’s a will, there’s a way. Human beings’ attempts to make alcohol more palatable created an entire field: mixology. CBD’s move into grocery stores and pharmacies portends a mindset change, and it’s likely that this gentle, non-intoxicating cannabinoid will be the wedge that opens consumer minds to the cannabis pharmacopeia. Here at SōRSE we are already making progress on the main hurdles to convenient, normalized cannabis use. Don’t think about what can be done now; think about what you want the end product to be and overcome the challenges to make it happen.
At the moment, however, cannabis innovation is outpacing regulation, leaving both consumers and producers in a risky limbo. Synthetic cannabinoids may offer a parallel route to legal consumption without the massive resource sink of farming. Novel analogs could sidestep the regulatory battles altogether, traveling the drug approval route instead. But make no mistake, CBD regulation is coming. It could happen in two years or five, but it won’t be long before there will be some manner of product safety and efficacy enforcement for hemp’s star cannabinoid.
Will the regulatory framework expand to include THC? Perhaps. If it does, we can expect to see a similar shift to less intense, more palatable form factors. Despite the presence of many chic, low-dose options, the THC market is currently driven by one metric: milligrams per dollar. Now, the question for the THC business is,: Can you develop products for today’s market while planning for tomorrow’s?