5 Reasons Why CBD Should Be Allowed In Food Items

aisle of food items at supermarket

At the State level, acceptance of and regulation around CBD products varies. At the individual level, CBD still remains mysterious for many consumers and producers alike. The reality is, CBD is a versatile and approachable ingredient for a variety of products – here are a few reasons why CBD should be allowed in food and beverages:

CBD IS NOT INTOXICATING.

Although very similar in molecular structure to the THC strain of cannabis, CBD is not intoxicating. This makes it a great option for infusion in various edible products and should remove a great deal of consumer concern over safety.

AMERICANS ARE ALREADY USING CBD REGULARLY

Nearly 7 percent of Americans are already using cannabidiol (CBD), placing the potential market opportunity for the much-hyped cannabis compound at $16 billion by 2025, according to a new analysis by Cowen & Co.

MANY CONSUMERS CLAIM TO USE CBD AS A WELLNESS PRODUCT.

Almost 62% of CBD users reported using CBD to treat a medical condition. The top three medical conditions were pain, anxiety, and depression.  [A Cross-Sectional Study of Cannabidiol Users]

THE 2018 FARM BILL

The federal 2018 Farm Bill lifted a nationwide ban on producing hemp, from which the oil is made, and which formerly was classified as a controlled substance. But the bill left states to follow their own laws, many of which still classify hemp as illegal, reports The New York Times. The federal-level acceptance of hemp is a good indicator for future product development and widespread acceptance of hemp-infused products.

Major Companies Entering the CBD-Infused Race

eyedropper over plate of food

Major companies have their eyes on cannabis, and many are already jumping into the space to create their own cannabis-infused products. Here are a few well-known brands that are leading the way:

 

URBAN OUTFITTERS

Popular retail brand Urban Outfitters plans to carry a line of products from CBD For Life in six locations, as well as on its e-commerce platform.

ULTA BEAUTY

Ulta Beauty is jumping at the CBD opportunity from a beauty standpoint with plans to carry its own line of CBD-infused skin care. Ulta will launch with five initial products that blend CBD with manuka honey.

BEN & JERRY’S

Ben & Jerry’s recently released a statement that they intend to launch CBD-infused ice cream flavors once the ingredient is legalized at the federal level. The brand commented that it would be a natural fit for their products, and they’ve already seen significant demand from customers through surveys.

COCA COLA

Coca Cola is expected to be joining the trend, investing in CBD beverage development through another Canadian cannabis company.

 

HEINEKEN

The popular beer producer, has developed a cannabis-infused sparkling water through Lagunitas.

CONSTELLATION BRANDS (CORONA, SVEDKA, & MORE)

Major alcohol company Constellation Brands has invested $4 billion in a Canadian cannabis company to move forward in the space.

As more companies enter the race to create CBD / THC products, producers should be looking at partnerships that adhere to certain safety and quality standards. Jumping into the market quickly is important, but producers should be wary of moving forward with CBD/THC suppliers that miss the mark, or their brand and products could be more of a liability than an opportunity as regulations and consumer standards fall into place.

Consumption Methods For Your Lifestyle

green smoothie with cannabis leaf in it

Almost as important as what cannabis you’re using is how you’re using it. The administration method you choose can affect which compounds are making their way into your body as well as how your body metabolizes them. Let’s review the most common consumption methods and how to decide which are right for you:

SMOKING/DRY FLOWER VAPING

Who it’s for: Old-schoolers, purists, those who enjoy ritual.

Why it’s awesome: Cracking open the familiar, well-cured nugs of your favorite strain delights all of your senses; comfort and nostalgia wash over you. Loading a bowl or rolling a joint by hand can be a mindfulness meditation, as you pay full attention to the sensory experience of every step. This method links us to the history of cannabis and is the least-processed option available commercially. Using a vaporizer allows you to access more of the Entourage Effect while still preserving the ritualistic experience.

Drawbacks: The smell of cannabis smoke tends to linger, and will announce to everyone what you’ve been up to (not that you have anything to be ashamed of). Vaping moderates this, but vaporizers can be fussy and expensive. Smoke is harsh and carcinogenic (long-term, even heavy cannabis smokers do not show higher incidence of lung cancer– and they show lower rates of other cancers). It can be filtered through water to mellow it. However, inhaling excess uncombusted butane from a lighter can ruin the sensual joy of smoking, if not cause irritation in its own right. Consider using a hemp wick instead.

DABBING

Who it’s for: High-tolerance users, connoisseurs.

Why it’s awesome: If your goal is to reach the stars, the dab rig is your spaceship. Dabbing is popular and therefore convenient: a huge assortment of concentrates of every texture, potency, and extraction method awaits the dedicated cannabis enthusiast at their local pot shop.

Drawbacks: Dab rigs are pricey, complicated, and can be imprecise; the sheer variety of concentrate varieties is daunting.

VAPE CARTRIDGES

Who it’s for: Those who need to medicate on the go, those who want to taste cannabis, not smoke.

Why it’s awesome: Carts offer a mild, tasty, relatively short-lived high. They’re sophisticated and they’re discreet. By heating rather than combusting the concentrated oil you are inhaling more of THC’s phytochemical helpers, the other cannabinoids, terpenes and flavonoids that offset less desirable effects such as paranoia and dizziness. This won’t matter, however, if the concentrate in the cartridge was extracted in a way that destroys those compounds. Some companies re-infuse them, and some even add additional terpenes back above the levels they were in the original plant material.

Drawbacks: Though the days of harmful additives such as propylene glycol are waning, it’s still a good idea to check the ingredients of your cartridge carefully. The ubiquitous slim vape pen batteries sold in shops are cheap because they are made cheaply–expect them to conk out in a few months. Store them upside down, limit how frequently you change the cartridge, and buy a few at a time so you always have a backup handy. Or you can invest in a more robust option, which often offers specific heat settings.

SUBLINGUAL TINCTURES, CANDIES, AND BREATH STRIPS

Who it’s for: Low-tolerance users, people who love edibles but want a shorter ride.

Why it’s awesome: Unlike edibles, sublinguals take effect almost immediately. You know right where you’re at and the risk of overdoing it is much lower. They evoke an apothecary vibe, the vintage feel of turn-of-the-last-century medicinal tinctures. They tend to be relatively yummy – though the taste will be cannabis-forward, complementary ingredients often soften the bitterness from the cannabinoids.

Drawbacks: Beware, some products marketed as sublingual don’t absorb enough through the mouth and are really closer to edibles. Always go low and slow until you are familiar with a product’s onset time. As tolerance increases, commercial tinctures become impractical, but you can still make your own at home using alcohol or glycerin.

BEVERAGES

Who it’s for: Newbies, trendsetters

Why it’s awesome: Cannabis-infused beverages are the hot edge of the knife. They make cannabis accessible and nonthreatening, and are easy to bring to contexts where smoking or vaping would be frowned upon. Drinking intoxicating beverages is already a deeply entrenched practice in our culture, so cannabis drinks can notch right in. Liquid or powder preparations such as SōRSE can be used in place of or in addition to alcohol in craft cocktails.

Drawbacks: Poorly-emulsified beverages are susceptible to settling, making dosage inconsistent. Bitterness becomes pronounced at higher dosages.

EDIBLES

Who it’s for: Foodies, occasional users, high-tolerance medical users.

Why it’s awesome: Edibles have a lot of unique benefits due to the way they are metabolized. They offer a deep, warming feeling in the body and lend a sensual edge to any experience. You also get way more bang for your buck in terms of potency. Modern cannabis chefs are concocting amazing recipes that push the boundaries of infused food.

Drawbacks: As anyone who has overdone it on edibles knows, they are much stronger and longer-lasting than smoking, and they take much longer to kick in. Not the best choice if you only have a short period of downtime or if you absolutely must keep your wits about you.

TOPICALS

Who it’s for: Those seeking localized, non-intoxicating effects

Why it’s awesome: It’s easy to see why topical preparations have taken off. They are easy to use, familiar, and don’t alter your senses. Cosmeceuticals, salves, lube, bath bombs (unlike other topicals, these will get you high), lip balms, body butter and hand creams–what an amazing array of options! From arthritis to muscle soreness to sexual dysfunction, customers are finding localized relief and enhancement.

Drawbacks: Since labeling requirements are lax or nonexistent, it’s hard to know what’s really in the bottle. Do your research before you buy. And don’t waste your money on products like hair gel and body wash–topicals need endocannabinoid receptors to interact with, and they need time to absorb.

TRANSDERMAL PATCHES

Who it’s for: Those needing long-lasting effects, those who do physical labor

Why it’s awesome: Cannabinoid patches use similar technology to nicotine patches, delivering a steady continuous stream of cannabinoids into your bloodstream for up to 8 hours. This can be great for those who need absolute discretion during their work hours, or those who just need long lasting relief. Patches can be cut to adjust dosage and come in a wide range of CBD and THC ratios.

Drawbacks: At $20-$30 each, cannabinoid patches are expensive, especially for those who need them frequently. They also tend not to stick as well as their nicotine counterparts. To address this, try using a little of another topical before applying the patch and/or tape it down with medical tape.

Which Vertus-And-Juice Are You?

Vertus bottles and a pineapple

Welcome to the best new — and easy — cocktail of 2019: Vertus sparkling cannabis drink and juice. Breakfast in bed? Vertus and juice. Fireworks under the stars? Vertus and juice. Mind on your money and money on your mind? Vertus and juice. Laaaaaaaiiidddd baaccckk! You get the idea.

But, one important question remains for you: which Vertus and juice best suits you? Thankfully, we’ve set up this helpful guide to illuminate the possibilities before you. Choose wisely!

Orange

Traditional champagne has gotten a pass for too many years! Orange juice needs more brunch options. So, if you’re someone who loves a glass of this delicious citrus stuff, then take back your orange juice — you brunch revolutionary, you! Say goodbye to traditional champagne and say hello to Vertus bubbly in your fresh-squeezed favorite.

Cranberry

Vertus and cran is for the folks looking for a little pizzazz. It’s for the folks who like to wear pearls or cufflinks when they hit the town. For the folks who like a little romance in their life. Go ahead, pour two and wait for a daring stranger to propose a chat. You might just find your true heart match.

Grapefruit

Vertus and grapefruit is most assuredly for the sensible-minded. The early to bed, early to rise folks who like a bright and shiny morning to get things done. Lawn need mowing before the holidays? Vertus and grapefruit. Have to paint a wall in the apartment? We got you.

Grape

For the playful, late night partiers, there’s Vertus and grape juice. Drop a few sliced fruits to go along with it and you have yourself a deliciously infused sangria that you can sway in your chalice as the music goes on and on into the night. Turn it up and have another round, you’ve earned it!

Pineapple

Vertus and pineapple are for the beach-loving peeps who just want to feel the summer breeze on their faces, the sand between their toes and to read a good book between dips in the waves. Let the sun glisten as the bright beverage combination whisks you away to a foreign land without a grey cloud in the sky.

To find your own bottle of Vertus, check out our product map, then call your closest retailer for availability.  

12 Celebs Who Love CBD As Much As We Do

man wearing a hat labeled 'Famous'

The world is changing. More and more cannabis use is accepted in today’s society. And while people have been using cannabis for years (centuries, really), more and more it’s being more acceptable to toke up. And while there are many advocates on the front lines in the world working to push the cannabis envelope, there are also mainstream folks — actors, musicians, and athletes — helping to normalize cannabis in American and global society. As things continue to change, it’s important to take note of who in the celebrity world is helping the cannabis cause and what their motivations are. Let’s investigate.

The Obvious

Seth Rogan: It’s not hard to imagine a man who made a movie about pot delivery called “Pineapple Express” would endorse CBD. But, Rogan feels strongly about the product due to its benefit for Alzheimer’s.

Snoop Dogg: Duh.

Tommy Chong: He credits CBD oil for helping his recovery from prostate cancer.

The Regal

Whoopi Goldberg: She even sells edibles with her company Whoopi & Maya.

Morgan Freeman: Everyone’s favorite voiceover actor uses CBD to help with his fibromyalgia pain.

Melissa Etheridge: She started using it after being diagnosed with breast cancer.

The Tough

Nate Diaz: After winning a brutal MMA fight, Diaz held a press conference while smoking CBD from a vape pen.

Michael J. Fox: He uses CBD to help with the severe symptoms from Parkinson’s disease. Don’t argue with Michael J. Fox.

Mike Tyson: CBD packs a healthy punch. But not as big as Tyson’s left hook.

The Beautiful

Jennifer Aniston: The actress was known decades ago for smoking weed with then-hubby Brad Pitt.

Alessandra Ambrosio: She’s a Victoria’s Secret model. And she swears by CBD to help with sleeping problems and anxiety.

Rihanna: This goddess of music is open about her cannabis use. No secrets surround this musician’s love for CBD.

Foreplay Pairings: Combine Velvet Swing With Food & Wine

oysters on the shell

Cue up the Yule Log video (it’s not just for Christmas, it’s also for SEX!), light some candles, and grab some Velvet Swing — we have some romantic pairings planned for you.

Oysters

Pre-game on a romantic night while devouring a natural aphrodisiac:oysters. Look for Olympia, or Pacific Oysters. Even stores like New Seasons carry pre-shucked oysters for your cozy, effortless night in. Studies have shown unusual amino acids are found in oysters that have shown to increase testosterone production. Testosterone, of course, is a hormone that affects sexual desire in all genders , however, we know it would take a lot of oysters to have a real impact. An aphrodisiac can easily become an aphrodisiac if you let it. See for yourself!

Cannabis-Infused Sparkling Beverage

Velvet Swing won’t give you a head high, so we totally understand wanting to add a little buzz into the mix. Bubbly is not only romantic, it’s intoxicating. With Vertus, our THC-infused “bubbly” there won’t be any unwanted alcoholic side effects, just pure cannabis bliss.

Steak in Coffee and Chocolate Sauce

After you’ve slurped down fresh oysters, get this steak recipe going, if you’re kitchen-inclined. This steak in coffee and chocolate sauce combines two more aphrodisiacs: chocolate and the coffee bean. The Belgian chocolate in this dish is a savory complement to the juicy steak, so you’ll have to add your own sweetness to the encounter.

Strawberries

Strawberries have a nice dose of vitamin C, which promotes blood flow (just like with Velvet Swing does!). Strawberries are also thought to promote the production of estrogen — hear that ladies!— and contain several minerals known to support a healthy sex drive, like magnesium; potassium and folate. They’re the building blocks to your memorable night in with Velvet Swing.

Find Velvet Swing near you.

Find Vertus near you.

Staycation Hacks: A Hotel Night With Vertus

Hotel bed and side table

A staycation is more than a fluff story, its ability to allow for relaxation is real news—especially with cannabis involved. Can’t get out of town, but really need to get away? One way to relax is with some good ol’ cannabis – but as you know, hotels aren’t down with smoke in their rooms. You could turn to marijuana edibles but why not class it up with cannabis champagne? Here’s how to really relax in a hotel room with Vertus by your bedside.

Create a Vertus-friendly charcuterie board.

In less than ten (high) minutes you can have this charcuterie board ready for snacking all night. Head to your favorite grocery or gourmet shop for salamis, pâtés, cheeses, and all of the fixin’s before heading to your hotel. Grab the tray from under the coffee maker (wash it!), and use it for a magnificent spread. Look for: pâté, artisan bread Jarlsberg cheese, marinated goat cheese, prosciutto, salami, brie, parmesan crackers, whole grain mustard, grapes,  almonds. You get it, all the fancy!

Relax in a sauna.

If your rewards keep you at the Holiday Inn, instead of the Westin, that tiny bathroom might be a good thing. Shut the doors, turn up the water and create a blissful sauna. TIP: Check the robe before utilizing its comfort. Do you really think the maids take it away and wash it?

Prepare a delicious meal while high.

Have an actual coffee maker in your room? Check out Coffee Maker Cuisine for tips on preparing a delicious meal in a coffee maker because let’s be real it’s not something we’d do unless we had a buzz and were trapped in a hotel room. We recommend the Delicious Tapas because you can steal ingredients from the charcuterie board but also because no one actually wants to eat Sausaghetti (even high).

Make a clear waterproof tablet holder for bathtub binge-watching.

Want to avoid turning the bathtub into an accidental deprivation tank while high? Watch some flicks. You’ll need a tablet (or phone), pant hanger, a clear plastic bag (Think: ziplock, not shopping bag). Place your tablet inside of the bag and clip it at the top with the pant hanger so the tablet hangs below the hanger. Hook the hanger to a bar inside of the tub. No ice bucket in the hotel room? Fill a shower cap with ice so Vertus will be cold, and within reach as you watch all of your favorite true crime.

Don’t screw up your Grubhub delivery.

Don’t want to talk to room service after enjoying a bottle of Vertus? We get you. Ordering Grubhub or another food delivery service seems simple enough, right? Grubhub recommends, “Be sure to include details about your delivery in special instructions. Things like ‘I am staying at this hotel, so please call me when you arrive’ or ‘Please come into the lobby and leave with the front desk’ will help make the driver’s job easier.” Also, don’t forget to tack on water, soda, or juice, which is often cheaper from the restaurant than the hotel. Add orange juice to your order for Vertus mimosas in the morning.

Wondering where to get Vertus before your staycation? Check our website. Give the retailer a call to check on availability. Head to the shop before the hotel. Enjoy your staycation with Vertus!