At the State level, acceptance of and regulation around CBD products varies. At the individual level, CBD still remains mysterious for many consumers and producers alike. The reality is, CBD is a versatile and approachable ingredient for a variety of products – here are a few reasons why CBD should be allowed in food and beverages:
CBD IS NOT INTOXICATING.
Although very similar in molecular structure to the THC strain of cannabis, CBD is not intoxicating. This makes it a great option for infusion in various edible products and should remove a great deal of consumer concern over safety.
AMERICANS ARE ALREADY USING CBD REGULARLY
Nearly 7 percent of Americans are already using cannabidiol (CBD), placing the potential market opportunity for the much-hyped cannabis compound at $16 billion by 2025, according to a new analysis by Cowen & Co.
MANY CONSUMERS CLAIM TO USE CBD AS A WELLNESS PRODUCT.
Almost 62% of CBD users reported using CBD to treat a medical condition. The top three medical conditions were pain, anxiety, and depression. [A Cross-Sectional Study of Cannabidiol Users]
THE 2018 FARM BILL
The federal 2018 Farm Bill lifted a nationwide ban on producing hemp, from which the oil is made, and which formerly was classified as a controlled substance. But the bill left states to follow their own laws, many of which still classify hemp as illegal, reports The New York Times. The federal-level acceptance of hemp is a good indicator for future product development and widespread acceptance of hemp-infused products.
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