SōRSE + Mad Tasty
Home > Case Studies >> Mad Tasty Case Study
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Product Development
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Cannabis Profile Formulation
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Secured Co-Manufacturer
Mad Tasty was introduced to the world by the one and only Ryan Tedder, songwriter and lead singer of OneRepublic. Originating in sunny Santa Monica, Mad Tasty worked closely with the well known private equity fund First Bev which houses Essentia water and Health-Ade Kombucha. Partnering with Interscope Records for promotion and Drop4Drop, a philanthropic project providing clean water to people in need.
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Drop4Drop
Philanthropic organization
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Interscope
Strategic partnership
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First Bev
Private equity fund
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Retail Stores Sell Mad Tasty
A BETTER SUCCESS STORY
From start to finish, The SōRSE Technology Team formulated Mad Tasty Beverages and Wellness Shots, some of the best-tasting and best-selling CBD products on the market. Mad Tasty products incorporate broad spectrum CBD and showcase a superior taste profile with no added sugar. Using our water-soluble emulsion technology, we were able to provide the Mad Tasty team and their customers a stable, homogeneous, and safe product that they will be sure to enjoy from first sip to last. From formulation to securing the co-packer, the SōRSE team was an integral player in getting Mad Tasty's first product to market in under 90 days.
