SōRSE + Mad Tasty

Home > Case Studies > Mad Tasty Case Study
  • Product Development

  • Cannabis Profile Formulation

  • Secured Co-Manufacturer

Mad Tasty was introduced to the world by the one and only Ryan Tedder, songwriter and lead singer of OneRepublic. Originating in sunny Santa Monica, Mad Tasty worked closely with the well known private equity fund First Bev which houses Essentia water and Health-Ade Kombucha. Partnering with Interscope Records for promotion and Drop4Drop, a philanthropic project providing clean water to people in need.

  • Drop4Drop

    Philanthropic organization

  • Interscope

    Strategic partnership

  • First Bev

    Private equity fund

  • Retail Stores Sell Mad Tasty


The SōRSE Technology team built this product from start to finish. We collaborated with the Mad Tasty team to develop the best tasting hemp-derived CBD beverage on the market using our water-soluble emulsion technology. Our emulsion technology allows for a stable, homogeneous, and safe product that is also enjoyable for the consumer. From formulation to securing the co-packer, the SōRSE team was an integral player in getting Mad Tasty to market in under 90 days.

Related Case Studies