SōRSE Technology Wraps Up Successful BevNET Debut

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Written by | December 17th, 2019

SōRSE Technology made their BevNET debut as an exhibitor at the BevNET Cannabis Forum and Gold Sponsor of BevNET Live Winter 2019 that took place December 8-10 at the Loews Hotel in Santa Monica, Calif. Through several attendee activations, events and seminars, SōRSE showcased their water-soluble cannabinoid technology in liquid and agglomerated powder forms for infusing CBD, hemp and terpenes in beverages.

SōRSE Technology provides producers with a stable and scalable solution for incorporating CBD in their product suite(s). Howard Lee, SōRSE Technology CEO, commented that "BevNET Live was the perfect opportunity for us to demonstrate our technology, and showcase how easy it is to add CBD to a beverage and make it taste great without added sugar!"

In partnership with Drop Water, SōRSE hosted a "Build Your Own CBD Beverage" station at Beach Bar at the Loews Hotel in Santa Monica for guests to build their own broad spectrum CBD water using a Drop Station that uses 100% compostable materials for their 14 oz beverage. Attendees were able to choose from three flavors - cucumber, lemon black tea, and lemonade, and add their preferred dosage of SōRSE Broad Spectrum CBD – 15mg, 20mg, or 25mg.

Conference attendees were also treated to 20mg vials of CBD liquid isolate that SōRSE employees handed out for guests to add to in their beverages throughout the show, including their coffee, tea, water or beer.

During the show, SōRSE Technology's technical project manager, Mike Schmitt, presented key steps on how to identify and select a CBD supplier to over 50 BevNET attendees at a workshop titled "How to Select a CBD Supplier."

To celebrate their debut, SōRSE hosted an after party at Cassia in Santa Monica for about 80 guests. During the networking social, guests sipped on some products by SōRSE Technology's clients, such as Mad Tasty, a CBD sparkling water by Ryan Tedder of OneRepublic.

"We're excited to have reached and educated so many industry folks at BevNET about the massive potential of CBD beverages," said Lee. "Our team showed the breadth and array of flavor and dosage possibilities to attendees and generated positive buzz around our technology and this emerging category."

Find out how SōRSE can be the right solution for your product development needs here.