Quality, Trust, Partnership: What It Means to be Powered by SōRSE

powered by sorse back can

When consumers look at the back of a Mad Tasty Wellness Shot, a Cann Lemon Lavender Social Tonic, or a package of Heirloom Pet’s Paws and Reflect Bone Broth, they will see a moniker reading “Powered by SōRSE.” What exactly does this mean to a consumer and to a product developer? What attributes does it represent, and what value does it carry?powered by sorse back can On a literal level, the moniker “Powered by SōRSE” shows that the product contains SōRSE emulsion as the active ingredient delivering CBD, hemp, terpenes, or hops. On a more symbolic level, “Powered by SōRSE” represents the attributes the company believes are important to consumers and product developers alike. 

SōRSE’s goal for the consumer is for them to equate the moniker with safety, efficacy, consistency, reliability, and a positive sensory experience. SōRSE’s goal for our clients is that they see increased consumer demand for their products because of the emphasis on quality, consistency, and safety, the backbone of the moniker’s meaning.  

Powered by SōRSE: Attributes Product Producers & Consumers Care About 

SōRSE is powered by the knowledge and experience of food scientists whose number one priority is the safety and quality of the products we produce. The following are just some of the many attributes that bring value to finished goods that are “Powered by SōRSE.”  

  • Safe Ingredients: Our R&D team, comprised of over thirty people with extensive experience in the food industry, work with safe ingredients commonly used in the food and beverage space. We’ve also implemented rigorous testing of the inbound raw materials as well as our final product for safety and potency, which are verified and validated by our Certificate of Analysis (COA). SōRSE also utilizes quality control and quality assurance protocols that are standard in the food industry throughout the production process. 
  • Accurate Dosing, Repeatable ExperienceSōRSE’s ability to deliver precise dosing and a consistent, repeatable experience leads to consumers knowing what they are going to get every time they consume a SōRSE-infused product. That consistency is imperative to building consumer trust. 
  • Improved Sensory Experience: For a consumer to be a repeat buyer of an infused product, it needs to taste good. No one wants to drink a 12-ounce beverage with a bad aftertaste or eat a gummy if the flavor doesn’t match the profile. Sensory is a huge component of the consumer experience with infused products. One of the key benefits of using SōRSE is that its flavor profile can be tweaked to match or complement the flavors in the finished product or masked altogether. 

Powered by SōRSE: Powered by Partnership 

At SōRSE everything we do is driven by the goal of increasing the value of our partners’ products, because when our clients succeed, we succeed. That partnership often begins with a conversation about the finished product the client wants to produce, and the steps needed reach that desired result. The conversation rarely ends there. Our customers quickly realize that the SōRSE team is more than willing to share its knowledge when it comes to flavor profiles, delivery platforms, co-manufacturers, supply chain challenges, packaging, as well as marketing and PR.  

SōRSE strives to align itself with brands that share our values which include consumer education. As thought leaders and experts in the space, we educate consumers on the benefits of consuming infused products that are powered by our emulsions. When consumers are better informed, there is a higher likelihood of them finding a product they truly enjoy. We look forward to creating opportunities to partner with brands “Powered by SōRSE” and sharing our collective knowledge on infused products and cannabinoids with the consumer.   

If you are a current client and would like to add “Powered by SōRSE” to your packaging, reach out to a sales representative who can explain to you how the process works. If you are product developer with an infused product in mind that could potentially be Powered by SōRSE, book a call today with our sales team and request a sample.  

2020: A Year of Innovation & Expansion at SōRSE Technology


2020 – what a year it has been! At the beginning of the year, the SōRSE team was busy working with our clients who were in the process of developing and launching products and preparing for live events. Then came March, and with it, Covid. Our work world changed, with many employees working remotely. Because SōRSE was deemed an essential business, emulsion production continued, as did the support of our clients. Instead of attending conventions and trade shows, we pivoted to hosting and attending virtual events and offering educational webinars to connect and engage with our partners and community.


2020 has been challenging for many reasons, but at SōRSE, there is much to celebrate – including over 1 billion unique views of the articles in which we’ve been featured. Here are some of the highlights from 2020.   

Mary Wagner and Allen Hsieh Join the Board of Directors 

In JanuaryMary Wagner and Allen Hsieh were appointed to the SōRSE Board of DirectorsMary Wagner is a recognized executive leader with a reputable career in the food industry, having created innovative products and developed measures to ensure food quality and safety. Allen Hsieh has over 25 years of experience in business and finance and has managed companies that have generated between $100 million and $500 million in revenue annually.   

OneRepublic’s Ryan Tedder Shares the Story Behind Mad Tasty with Forbes 

In February, Forbes published an interview with Ryan Tedder in which he explains why he decided to start a CBD beverage company, how he discovered SōRSE, and how SōRSE provided the best possible solution for creating his successful beverage line, Mad Tasty 

SōRSE Featured in Bon Appetit’s “How to Find a CBD Product That Works” 

At SōRSE, one of our goals is to educate consumers on the benefits of products that utilize water-soluble emulsion technology. In March, we were able to share our knowledge on “How to Find a CBD Product That Works with Bon Appétit magazine. In the articlewe discuss important topics such as dosing, bioavailability, the differences between different types of CBD products, COAs, and how to figure out if a product is utilizing water-soluble technology. 

First Beverages in Canadian Marketplace Are Powered by SōRSE 

In AprilBenzinga broke the news that the first beverages to reach the Canada’s Cannabis 2.0 market had hit the shelves, and even better, they were powered by SōRSE! Our partner, The Valens Company, collaborated with A1 Cannabis Company to create Summit, a THC Citrus Water, and Basecamp, a CBD Iced Tea. We were proud to see our technology play a part in bringing these drinks to Canadian shelves.  

SōRSE Secures #61 on Fast Co’s Best Workplaces for Innovators List 

In the beginning of AugustSōRSE Technology was included in Fast Co’s Best Workplaces for Innovators list for 2020Nearly 900 companies applied to be recognized by Fast Companyand SōRSE earned position #61 while also being the only cannabis adjacent company included on the list. Fast Company is an influential, cutting-edge magazine focused on “the future of business” with over 16 million monthly unique visitors.  

SōRSE Partners with Pascal Biosciences on Cancer Research 

In SeptemberSōRSE announced that it was entering into a collaborative research agreement with Pascal Biosciences, advancing Pascal’s PAS-393 into clinical testing. Pascal and SōRSE would share their respective technologies to test the cannabinoid PAS-393 in human volunteers; this will enable testing of cancer patients treated with checkpoint inhibitors.  

Donna Wamsley Shares Her Insights on Flavor Trends with Forbes 

Donna Wamsley is not only our Director of Research and Analytics who works on emulsion innovationshe is also a trained flavorist, bringing a depth of knowledge on flavor and creating flavor profiles to her work. In October, Forbes published an interview with Donna in which she discusses her work at SōRSEthe process of becoming a flavorist, and flavor trends she sees emerging in 2021.   

SōRSE Hosts the First Annual SōRSE Summit 

To connect with our partners and share our knowledge with them, SōRSE hosted its first annual, virtual summit in October, featuring presentations for our 50+ clients on a variety of topics on the infused food and beverage marketTopics included: Trends in FlavorEmulsion Customization, Maturation of the Cannabis and CBD Marketplace, amongst many others. 

SōRSE Launches Clear CBD Emulsion 

Near the end of November, we announced the creation of SōRSE Clear, a stable, clear emulsion with a minimal sensory profile. The product made its official debut at our inaugural SōRSE Summit, which was a big win for our Science team and will be a game changer for our customers in the infused beverage space.  

SōRSE Expands into Latin America through Joint Venture with FCM Global 

In November, SōRSE ventured into the Latin American marketplace by announcing a joint venture with FCM Global, based in Medellin, Colombia, which produces organic hemp and cannabis oils. By entering this partnership with FCM, SōRSE is now  licensed to apply its technology to THC, CBD, and other cannabinoids in ColombiaThe emulsion will be branded as “SōRSE by FCM GLOBAL.” 

SōRSE and Pascal Validate and Optimize Cannabinoid Delivery for Cancer Treatment 

Three months after announcing the collaborative research agreementSōRSE and Pascal Biosciences shared the news that they will be moving forward with clinical trials of the cannabinoid PS-393 in 2021 for cancer patients treated with checkpoint inhibitors. This will mark the first pharmaceutical use of SōRSE’s formulation technology in concert with Pascal’s intellectual property.  

Emily Skrobecki Shares Her Experience Working at SōRSE During the Age of Covid with The Business Journals’ Bizwomen 

At the beginning of December, Bizwomen published an essay written by our Process Engineering Manager, Emily Skrobeckiin which she explained how she prioritizes aspects of her job and communicates with her team while working remotely. Emily’s piece illustrates how SōRSE employees are committed to contributing to the company’s success and can adjust the way they work to fit any difficult situation 


If you’re interested in learning more about SōRSE and its accomplishments this year, download our Annual Report that summarizes the myriad ways we’ve innovated and expanded our product offerings, services, and production in 2020. We’ve learned a lot from the challenges we faced in 2020 and look forward to the promise and hope that 2021 brings.