Major companies have their eyes on cannabis, and many are already jumping into the space to create their own cannabis-infused products. Here are a few well-known brands that are leading the way:
Popular retail brand Urban Outfitters plans to carry a line of products from CBD For Life in six locations, as well as on its e-commerce platform.
Ulta Beauty is jumping at the CBD opportunity from a beauty standpoint with plans to carry its own line of CBD-infused skin care. Ulta will launch with five initial products that blend CBD with manuka honey.
Ben & Jerry’s
Ben & Jerry’s recently released a statement that they intend to launch CBD-infused ice cream flavors once the ingredient is legalized at the federal level. The brand commented that it would be a natural fit for their products, and they’ve already seen significant demand from customers through surveys.
Coca Cola is expected to be joining the trend, investing in CBD beverage development through another Canadian cannabis company.
The popular beer producer, has developed a cannabis-infused sparkling water through Lagunitas.
Constellation Brands (Corona, Svedka, & more)
Major alcohol company Constellation Brands has invested $4 billion in a Canadian cannabis company to move forward in the space.
As more companies enter the race to create CBD / THC products, producers should be looking at partnerships that adhere to certain safety and quality standards. Jumping into the market quickly is important, but producers should be wary of moving forward with CBD/THC suppliers that miss the mark, or their brand and products could be more of a liability than an opportunity as regulations and consumer standards fall into place.