Forbes: When Will It Be Safe To Buy Again?

Our CEO Howard Lee was recently featured in Forbes with other industry leaders sharing their insights on the impact COVID has on the consumer buying experience, answering the question, “When will people feel safe to buy again?” Whether it’s cars, real estate, or cannabis, COVID’s impact on consumers’ purchase behavior and shopping experience may last far beyond the pandemic itself.

Whether regulatory bodies were going to deem cannabis an “essential need” or not, many consumers and patients already felt that way.  Consumers have made the necessary adjustments to get the cannabis products they need in the safest way possible.  And in doing that, Howard pointed out that while we will get back to “normal,” it will be different, and “some ‘new norms’ might lead to more enjoyable or convenient shopping experiences and better sales solutions.” For example, many dispensaries puts high focus on pre-ordering online to expedite the sales process, thereby reducing the amount of time a consumer would be in the store. The result — online orders for CBD products shot up! Will this lead to more cannabis delivery options for greater accessibility for patients and consumers where delivery has not been permitted? Time will tell.

Read the full article in Forbes.