What You Should Know About CBD For Pets, Part 1

SoRSE WHAT YOU SHOULD KNOW ABOUT CBD FOR PETS

According to the APPA (American Pet Products Association), in 2019, American consumers spent a staggering $95 billion on their pets, up $5 billion from the year before. What are we spending all that money on? Food and treats primarily ($37 billion), vet care ($29 billion), and supplies like beds, toys, and over the counter medicines ($19 billion). What else are we buying for Fifi the cat and Fido the dog? CBD!

If you have visited a pet store recently, you may have noticed numerous CBD products on their shelves, from tinctures to treats to topical sprays to shampoos. Over the past five years, people have become more curious about CBD and what it can do for our well-being — and with that comes interest in how CBD can impact the well-being of our pets. If taking CBD can leave someone feeling less anxious, does that mean it will work for an anxious animal as well?

PUPPY, MEET PLANT: HOW THE ECS AND CBD INTERACT IN ANIMALS

Similar to humans, animals have an Endocannabinoid System (ECS). This system in the body is responsible for building and sustaining health. Its primary role is to maintain and balance all of the other systems in the body such as the endocrine system, reproductive system, and immune system.  The system consists of receptors throughout the body and in the brain, which helps maintain biological balance in reaction to environmental changes. The ECS plays a critical role in regulating a broad range of physiological processes that affect our everyday experience, such as our energy level, mood, and immunity, as well as how we experience stress, pain, and more.

The ECS involves three core components: Endocannabinoids, receptors, and enzymes.  Endocannabinoids are molecules produced by the body which help keep internal functions running smoothly. Your body produces them as needed, making it difficult to know what typical levels are for each. They’re similar to the phytocannabinoids like CBD produced by the cannabis plants. Endocannabinoid receptors are found throughout your body. Endocannabinoids bind to them in order to signal that the ECS needs to take action. The two main receptors are: CB1 which are mostly found in the central nervous system and CB2, which are mostly found in your peripheral nervous system, especially immune cells. Lastly, enzymes are responsible for breaking down endocannabinoids once they’ve carried out their function. 

Phytocannabinoids are the active chemical compounds found in the cannabis plant that interact with a human or animal’s body’s endocannabinoid receptors. CBD is one of over 85 different cannabinoids that reside in the flowers of the cannabis plant. CBD is purported to possess useful medicinal properties, which is why humans are taking it themselves and giving it to their pets. 

WHY PEOPLE ARE GIVING CBD TO PETS

In January this year, CBD researchers, Brightfield Group, conducted a survey on the pet CBD marketplace, and some of the results were jaw-dropping. First, the sales of CBD pet products in the United States quadrupled in 2019 to $32 million from $8 million in 2017. Second, 48% of pet CBD buyers reported that they stop using prescriptions for their pets once they try CBD. 74% of current pet CBD consumers have discussed CBD with their veterinarian, and 80% received an enthusiastic response during the conversation with their vet. That said, a vet’s cannot legally prescribe CBD because it has not yet been approved by the FDA. 64% of consumers buy pet CBD to reduce overall levels of anxiety or stress for their pet.  

So what explains this growth in interest in CBD for pets? Over the past 30 or so years, pet owners’ awareness of their animals’ health and well-being has changed significantly compared to their parents’ or grandparents’ generations. The 21st century pet parent is looking more carefully at what their animals consume — from the food they eat to the medications they take. Because most consumers are more cognizant of some of the negative side effects of pharmaceutical medications, they are not afraid to turn to natural remedies to treat their pets’ ailments. 30 years ago, Baby Boomers likely wouldn’t have taken their dog to a naturopathic vet for acupuncture treatment, a chiropractic adjustment, or hydrotherapy, but in 2020, these treatments are available. Now more than ever, people see their pets as integral members of their family, and they will do whatever they can to keep them healthy and happy. 

A holistic vet in Northern California reported that her clients are typically interested in using CBD for their animals’ general wellness as well as some of the following conditions: Cancer; epilepsy and seizures; stress and anxiety; digestion and nausea; pain and inflammation due to joint problems; aging and degenerative diseases; and skin inflammation and allergies. 

 

Follow us on Linkedin to get updates when we release What You Should Know About CBD For Pets, Part 2.

What You Need to Know About Sports and CBD, Part 2

SoRSE What You Need to Know About Sports and CBD

This is the second part to What You Need to Know About Sports and CBD, Part 1.

When professional athletes speak publicly about their use of CBD, it generates curiosity and interest among their peers, their teammates, their fans, and other athletes. For those athletes who are new to CBD have questions about what it is, we have the answers for you.

Is CBD legal in every state? 

Purchasing CBD is federally legal as long as it doesn’t contain more than 0.3% THC, but some state laws have put restrictions on buyers. In Virginia, for example, people can only buy and possess CBD if they have a prescription.  

What’s the difference between hemp-derived CBD and marijuana-derived CBD? 

Hemp and marijuana come from the same family of plants, Cannabis Sativa L. Hemp-derived CBD and marijuana-derived CBD contain different levels of THC. Hemp plants contain less than 0.3% THC content, while marijuana plants contain higher levels of THC.  

Are all CBD products THC-free? 

No. Most CBD products are likely to have trace amounts of THC, particularly if the CBD was sourced from marijuana plants as opposed to hemp plants. Most CBD products contain non-detectable THC; products featuring CBD isolate have 0% THC in it. 

The industry and legal standard for THC concentration in CBD products derived from hemp is less than 0.3% THC by weight. This means that a CBD product may legally contain up to three parts of THC for every 1000 parts of oil by weight. 

In order to determine if a product is within this legal limit, reputable CBD manufacturers have their products tested by third-party labs to obtain a Certificate of Analysis (COA). The letters “ND” indicate this “non-detect” level of THC in a product. The THC amount in said product is too small to be detected by the instruments used in third-party testing. 

For more information, check out our blog: Hemp-Derived CBD Vs Cannabis-Derived CBD 

 Will CBD show up on a drug test? 

CBD shouldn’t show up on a drug test, but there have been cases of people using CBD products testing positive for THC. It depends on the quality and composition of the product the person is taking, as many CBD products contain trace amounts of THC. Hemp-derived CBD products are less likely to contain THC because they are legally required to have less than 0.3% THC content. Athletes who want to use CBD products but are afraid of failing a drug test should look for products featuring CBD isolate. 

What are the benefits of taking CBD? 

While much of the evidence of the benefits of CBD is anecdotal, studies have shown that CBD may help relieve pain, reduce inflammation, promote sleep, and reduce performance-related anxiety.  

Are there any side effects after ingesting CBD? 

Peter Grinspoon, a doctor at Harvard Medical School, states that side effects of CBD can include “nausea, fatigue and irritability.” CBD can also “increase the level in your blood of the blood thinner coumadin, and it can raise levels of certain other medications in your blood by the exact same mechanism that grapefruit juice does.” If you decide to try CBD and take other medications, consult with your doctor about possible interactions.  

How long does CBD stay in your system after ingestion?  

This depends on the way you ingest CBD. Also take into consideration that each person processes cannabinoids differently based on our unique body compositions.  

The different methods of ingestion are:   

Oral — swallowed — types of products include tinctures, oils, edibles, beverages, capsules. 

When CBD is swallowed, it moves through the digestive tract, where it is absorbed into the bloodstream. This method is the slowest route for CBD to move throughout the body, taking one to two hours, but also the longest amount of time that it is active. CBD may stay in your bloodstream one to six hours when ingested orally.   

Oral — sublingual (under the tongue) — types of products include oils and tinctures.  

The areas under your tongue, along your gums and in your cheeks are filled with capillaries that will absorb the CBD and deliver it directly to your bloodstream, thereby bypassing the digestive tract altogether. This method is faster than swallowing CBD, with the onset taking 15 minutes to an hour. When taken sublingually, CBD may stay in your bloodstream for six to eight hours.   

Inhalation — types of products include vape pens, dabs, high CBD cannabis. 

When CBD is inhaled, it moves to the lungs where it quickly passes into the bloodstream. This is the fastest way to get CBD into your system with an onset of seconds to minutes, but the CBD is only effective for a short amount of time. It may stay in your bloodstream for no more than two to three hours.  

Topical — applied to skin — types of products include creams and lotions.  

When you apply a CBD lotion or cream, the CBD is dispersed across the skin and absorbed into it, reaching muscles, cells, and nerves. Very little CBD will enter the bloodstream, if any.   

Transdermal — applied to skin — types of products include patches. 

Like topicals, transdermal are applied to the skin, but they do not behave the same way as a lotion or cream. A patch is placed in a venous area of the body, like the wrist, allowing the CBD to enter the bloodstream through the skin. They are designed to slowly release CBD through the skin at a constant rate. 

Resources 

https://www.wada-ama.org/en 

https://www.health.harvard.edu/blog/cannabidiol-cbd-what-we-know-and-what-we-dont-2018082414476 

https://www.projectcbd.org/ 

https://www.uclahealth.org/cannabis/ 

 

 

 

Food Dive: How SōRSE Technology is formulating CBD products in a pandemic

5 Things You Need to Know to Create an Infused CBD Beverage

“We’re still trying to do what we can given the circumstances… We are still manufacturing, we’re still producing product, doing development, it’s just taking sometimes a little bit longer time to get it done or just a more creative way to get it done.” – Michael Flemmens, SōRSE’s VP of Technical Business Development

As interest in infused food and beverage has increased during the pandemic, Food Dive interviewed Michael Flemmens, on how SōRSE continues to formulate CBD products during this time. Read more of Michael’s comments here.

Webinar: State of CBD — Global Crisis Edition

SoRSE webinar

Co-hosted by SōRSE Technology and Food Dive

Presented by John Kueber, SōRSE’s CRO

To gain insights on the unique situation the global crisis has created for consumers interested in CBD products, join us for the following webinar that will reveal key insights that CBD brands can use this year to maintain and grow their customer base.

 

 

What You Need to Know About Sports and CBD, Part 1

rob gronkowski - what you need to know about sports and CBD

On March 24, 2019, 29-year-old New England Patriots’ tight-end Rob Gronkowski (aka Gronk) announced his retirement from the NFL after nine years in the league. As most people know, football is incredibly hard on the body; during his career, Gronkowski suffered injuries to his forearm, back and knees, which is what informed his decision to retire and “focus on my health.” Five months later, Gronk made another big announcement about his future — he would be partnering with a CBD company to create a line of topical pain treatments. When he shared this news with the press, he said he was “blown away with how well it (CBD) worked. I am pain free, and that is a big deal.” 

rob gronkowski - what you need to know about sports and CBD

Fast forward to April 22 of this year when the Tampa Bay Buccaneers announced that they had traded a fourth-round draft pick to the Patriots in exchange for Gronkowski and a seventh-round selection. When commenting on his decision to come out of retirement, Gronkowski commented, “I’ve always said, I wouldn’t come back unless I’m feeling it, unless I’m feeling good, feeling healthy and I’m feeling like I’m ready to go. Now this is the case, this is the time…. It definitely wasn’t last year, my body 100 percent needed a rest….I was in some pain at some serious times even while playing the game — but that’s why I did the last year. I took care of myself, I let my body heal, I let my body rest, I let my body get the treatments that it needed.”

Gronkowski is one of many professional athletes promoting CBD after trying it out themselves. Tony Hawk (skateboarding), Megan Rapinoe (soccer) and Riley Cote (hockey) have spoken openly about using CBD, and some have started their own companies selling CBD products directed towards athletes. In an interview last year, Megan Rapinoe stated, “CBD is a natural alternative that has helped me stay at the top of my game for several years now, whether that be regulating my sleep, relaxing on long flights, helping with inflammation, or recovering after hard trainings and games. Bottom line, it’s natural, and I don’t want to be filling my body with chemicals.”  

Having current and retired professional athletes speak about their experiences using CBD is not only sparking huge fan interest, but it’s also influencing professional sports leagues to reconsider their stance on cannabis as a controlled substance. Last December, Major League Baseball became the first professional sports league in the US to remove cannabis from its list of banned substances. In January of this year, the NFL’s Pain Management Committee and the NFL Players Association held a fact-finding forum with manufacturers of products that use CBD in sports medicine to update the committee on CBD products, available research, and evidence of how CBD products could benefit patients, especially athletes.  

If you are an athlete who is curious about using CBD but don’t know where to start or what to look for, here are some frequently asked questions and answers. 

What is WADA, and how does it interface with international and national sports governing bodies in terms of determining anti-doping and drug policy? 

WADA, the World Anti-Doping Agency, was formed in 1999 as an international, independent agency to coordinate the fight against doping in athletics. In 2004, it introduced “The World Anti-Doping Code,” the core document that aligns anti-doping policies, rules, and regulations within sport organizations and among public authorities around the world. It works in conjunction with six International Standards which aim to foster consistency among anti-doping organizations in various areas: Testing; laboratories; Therapeutic Use Exemptions (TUEs); the List of Prohibited Substances and Methods; the protection of privacy and personal information; and Code Compliance by Signatories. This unified approach addresses problems that previously arose from disjointed and uncoordinated anti-doping efforts. 

One of the largest international governing bodies is the International Olympic Committee (IOC). They recognize other federations for individual sports: The Association of Summer Olympic International Federations (ASOIF), the Association of International Olympic Winter Sports Federations (AIOWF), and the Association of the IOC Recognized International Sports Federations (ARISF). The IOC has an Olympic Charter which sets rules and expectations for Olympic athletes (https://www.wada-ama.org/sites/default/files/resources/files/ioc_anti-doping_rules_tokyo2020.pdf). IOC defines doping as the occurrence of one or more of the antidoping rule violations as laid out in the charter. The rule topics include: Presence of a prohibited substance or its metabolites or markers in an athlete’s sample; use or attempted use by an athlete of a prohibited substance or a prohibited method; evading, refusing, or failing to submit to sample collection; tampering or attempted tampering with any part of doping control, and possession of a prohibited substance or a prohibited method.  

In 2018, WADA declared CBD an acceptable substance. It is the first major agency to acknowledge CBD as a compound separate from marijuana (THC). That said, the organization does caution athletes using CBD to be aware of the THC levels in the CBD products they are using. Their guiding document states, “Synthetic cannabidiol is not a cannabimimetic; however, cannabidiol extracted from cannabis plants may also contain varying concentrations of THC, which remains a prohibited substance.” 

This is the current list of Sports Organizations that have accepted the code:  

https://www.wada-ama.org/en/code-signatories  

What is each major athletic association/league’s stance on CBD and cannabis?  

Each has their own stance on cannabinoid use, and they vary drastically.  

FIFA (Fédération Internationale de Football Association): Following WADA guidelines (see above), use of CBD is allowed, but THC is not. 

NCAA (National Collegiate Athletic Association): Cannabinoids are listed on the 2019-20 Banned Drugs List, specifically, “marijuana; tetrahydrocannabinol (THC); synthetic cannabinoids (e.g., spice, K2, JWH-018, JWH-073).” CBD is not listed as a banned cannabinoid; however, the document also states, “Any substance that is chemically related to one of the above classes, even if it is not listed as an example, is also banned!” One can infer from this statement that CBD would also be banned, as it is chemically related to the marijuana plant. That said, the only cannabinoid they test for is THC.   

MLB (Major League Baseball): In December of 2019, MLB became the first professional sports league in the US to remove cannabis from its list of banned substances. In a press release, MLB in association with the Players League commented, “Natural cannabinoids (e.g., THC, CBD, and Marijuana) will be removed from the Program’s list of Drugs of Abuse. Going forward, marijuana-related conduct will be treated the same as alcohol-related conduct under the Parties’ Joint Treatment Program for Alcohol-Related and Off-Field Violent Conduct, which provides mandatory evaluation, voluntary treatment and the possibility of discipline by a Player’s Club or the Commissioner’s Office in response to certain conduct involving Natural Cannabinoids.”  

MLS (Major League Soccer): If a substance is banned by the US Anti-Doping Agency or FIFA, it is banned by the league. Following WADA guidelines, use of CBD is allowed, but THC is not.    

NBA (National Basketball League): Cannabis (CBD and THC) is one of many substances banned by the NBA/NBPA Anti-drug Program.  If a player tests positive for THC, he must comply with subsequent testing and may be required to seek treatment. What is not clear is whether hemp-derived CBD would trigger a suspension. Players are randomly tested four times a year and must not exceed the THC threshold of 15ng/ml. If a player consumed hemp-derived CBD oil with less than 0.3% THC and less than 15ng/ml of THC, it is not clear whether they might be suspended or not.  

NFL (National Football League): Under the new collective bargaining agreement negotiated between the NFL and the NFL Players Association in early 2020, players who test positive for marijuana will no longer be suspended. Testing will be limited to the first two weeks of training camp instead of from April to August, and the threshold for the amount of THC, the psychoactive compound in marijuana needed to trigger a positive test, will be raised fourfold.

NHL (National Hockey League):  The NHL essentially has two drug policies. The first is the performance enhancing drug policy which bans drugs such as stimulants, growth hormones, anabolic agents and drugs that are considered to give players an advantage. The second is the SABH program (Substance Abuse and Behavioral Health). This program was designed for the specific purpose of dealing with issues of substance abuse for players in a confidential manner. If they determine a player’s drug test features “abnormally high levels” of THC, they will contact the player, recommend they enter the SABH, in which they’ll develop an individualized treatment plan, but they are not forced to go. 

NWSL (National Women’s Soccer League): The women’s premier soccer league’s stance on cannabis and its derivative products is quite liberal, allowing players to use cannabinoids like CBD for pain management. 

WNBA (Women’s National Basketball League): Cannabis and its byproducts are listed as prohibited substances in the league’s collective bargaining agreement. The WNBA has a specific marijuana program in the anti-drug section of the CBA. 

USA Triathlon: Under USADA and WADA, CBD is an acceptable substance for triathletes to use. In fact, they have created a partnership with a company producing CBD products.  

 

Continue reading Part 2 of What You Need to Know About Sports and CBD.

 

Resources 

https://www.wada-ama.org/en 

https://www.health.harvard.edu/blog/cannabidiol-cbd-what-we-know-and-what-we-dont-2018082414476 

https://www.projectcbd.org/ 

https://www.uclahealth.org/cannabis/ 

 

 

 

How 4/20 Can Be A Way of Life and Doesn’t Mean You’re High!

4/20 can be a way of life

The term “420” has one of the most interesting and legendary origin stories in stoner culture. Despite the dramatic–though apocryphal–connections to police codes and hidden numerology, it actually comes from a story about a group of California high school students in the 70s bent on locating an abandoned cannabis crop in the nearby San Rafael forest. They met at 4:20pm each day to search for it, and eventually “420” became their code for getting high. The students had connections to the Grateful Dead fanship, and the term soon caught on with Deadhead subculture, eventually amplified into widespread consciousness through High Times magazine in the 90s. Today it is a global phenomenon, emblematic of stoner culture and the Prohibition era that necessitated speakeasy-style coded language. It’s definitely not a secret anymore! 

Though we don’t condone the stigma attached to the pre-legalization market, 420 doesn’t have to live in the realm of cannabis leaf sunglasses and Bob Marley wallhangings. 420 as a way of life means embracing the range of cannabis-derived products that can improve your happiness and well-being. 

  

Be Like Snoop; Smoke Weed Everyday! 

More and more people in the modern cannabis marketplace are embracing the concept of maintenance dosing, but that doesn’t mean they are getting high. CBD, THC’s non-intoxicating partner, can be optimized at smaller daily or ongoing dosages. In aggregate, these smaller doses can soften waves of stress rather than allowing them to peak and responding after the fact. It’s a proactive, rather than reactive, approach. Maintenance dosing also allows consumers to take advantage of the myriad low-dose products on the market. For many, a single low dose of CBD may not be enough to feel an effect, but when taken regularly, those doses add up to a meaningful difference in quality of life.  

  

Think Outside The Bong 

Most of our customers aren’t necessarily looking to light up. SōRSE emulsion technology appeals to those who want a more predictable, cleaner-feeling cannabis product. Expanding the concept of 420 to include beverages and topicals takes it beyond the smoke sesh and into everyday life. Layering is an adjacent concept, based on the idea that using multiple consumption methods yields a symphonic, presumably better tolerated, effect. For example, one can use a suppository, a topical, and an edible to treat menstrual discomfort. As a wider range of cannabinoids becomes available, using multiple consumption methods can be a way to diversify and amplify the effectiveness of your products.  

  

Redefine Medicinal 

420 has always been political, and right now, we are drawing a necessary distinction between medical and recreational cannabis. However, that line is ephemeral–if not imaginary–and leads to the proliferation of myths, such as the belief that some cannabinoids are more “medicinal” than others. The line between medicine and drug has never been clear, but cannabis is calling the distinction into question with unique urgency. Is it okay to enjoy your medicine? Is it possible that enjoyment can be medicine? Is medicine only the treatment of disease or is there a role for preventative drugs?  

  

When we begin thinking about 420 as a way of life, we invoke the history of activism that brought us the patchwork, imperfect, but nonetheless revolutionary shift in cannabis access that we enjoy today. The next chapter in that story is an invitation to re-imagine health as not just the absence of disease, but as a rich, enjoyable, pleasurable life. 

  

Be Proud, Get Loud 

Attitudes about cannabis are changing, finally. Lazy stoner stereotypes and stigmas belong in the past. Did you know that cannabis users are more, not less, likely to exercise? That Bill Gates, Carl Sagan, and Steve Jobs have all used cannabis to decrease stress and enhance their creativity? As time wears on, Michael Phelps’ cannabis scandal seems more and more ridiculous. Every day it gets a little easier to be out as a cannabis consumer. Whether you enjoy the non-intoxicating calmness of Mad Tasty or want to go to space with Major, you are reaping the benefits of cannabis. Hemp and marijuana are the same plant; the only difference is their percentage of THC. Instead of using CBD to distance and abstract from the illicit associations of 420, we should embrace all the cannabinoids as useful and complementary parts of a wondrous plant. 420 as a lifestyle means taking advantage of all the different ways cannabis can make your life better. 

COVID-19 & CBD: A Look Back at March

COVID-19 & Medical Cannabis Patients: What You Need to Know

We can all agree that March has been a hard month for so many reasons — reasons we can’t explain to our friends, family, coworkers, or clients. 

While it’s easy to focus on all the negatives that have come with the COVID-19 crisis, we need to focus on the positives to help us get through it. People are making a point to connect with one another, whether it’s over the phone, via Facetime or through Zoom. Teachers are getting creative as they teach their students remotely, many restaurants have shifted to their menus to take-out, people are making masks for healthcare workers, musicians are livestreaming performances and DJs are hosting virtual dance parties. 

In many ways, the virus that has pushed people physically apart has brought us closer together.  

Cannabis as an Essential Business 

COIVD-19 has also forced government officials to think about what businesses are essential, and which aren’t. Something that is essential is “absolutely necessary” or “extremely important.” Grocery store – essential. Hair salon – non-essential. Gas station – essential. Clothing store – non-essential. Cannabis dispensary – essential. 
 

When San Francisco Mayor London Breed first announced the city would begin its shelter in place order on March 16 that would begin the next day at 12AM, the city had designated cannabis dispensaries as non-essential businesses, and they would have to close that evening until the order was lifted. 24 hours later, her position had changed; the Department of Public Health announced the decision had been reversed, acknowledging that cannabis dispensaries are essential. 

In a tweet on March 17th, the Department of Public Health stated, Cannabis is an essential medicine for many San Francisco residents. Dispensaries can continue to operate as essential businesses during this time, while practicing social distancing and other public health recommendations.” 

 

In all of the states where cannabis is recreationally legal, dispensaries remain open. Many have had to shift the way they do business – such as offering online ordering, curbside pickup, and delivery services, or limiting the number of people who can enter a dispensary at one time. Most states where cannabis is medicinally legal have made allowances as well – ensuring that medical card holders will have continued access to what they need. 

  

The fact that cannabis dispensaries, which carry many different types of products – CBD, THC, CBN and alike – have been granted this designation of “essential business” is an indicator of how public interest in cannabinoids has grown in the past few years and how people are more accepting of the cannabis plant in general. Last year we saw public interest in CBD explode, followed by huge growth in the CBD marketplace, which led to oversaturation. Currently, there has been a spike in e-commerce CBD sales. After conducting a survey recently, the Brightfield Group reported that 4 in 10 CBD users planned to use CBD more frequently because of the virus. They also stated that 49% of Millennials and Gen Z consumers plan on using more CBD in the weeks and months to come. During a health crisis such as this one, people are more inclined to practice self-care for their mental and physical wellbeing – and for many, CBD and other cannabinoids are part of their daily healthcare routines.  

Increased Demand and Increased Safety Protocols 

There is no doubt that in the past two weeks, we’ve seen an increase in demand for cannabis products – both CBD and THC. Dispensaries in cities like Seattle, San Francisco, Los Angeles, and Denver have had a steady stream of customers in their businesses – while also being extremely diligent about people keeping a safe distance apart and only letting in a certain number of customers at a time. Dispensaries have also been creative in how best to serve their customers, including offering curbside delivery to cars pulling up outside their businesses. This not only means that sales are up in dispensaries, but for the growers and product producers supplying the dispensaries. One of our THC partnersGreenMedLabs in Washington State, which produces cannabis beverages, has seen their orders triple in the past two weeks, while online orders for Mad Tasty, a CBD sparkling beverage powered by SōRSE, are up 40% since March 7th. 

Cannabis dispensaries being deemed essential businesses was and still is big news, especially for those who have been using cannabis for years and understand the benefits the plant has to offer. Those people have not been afraid to express themselves to government officials over the past few weeks, to say, “I need this. It is essential for my health, for my well-being. And my well-being matters.” 

SōRSE — Here to Help 

At SōRSE, the quality and safety of our products has always been our highest priority. As we continue essential operations through the COIVD crisis, we can confidently rely on the measures we established to ensure product safety. The processes, practices, and protocols in our Quality Management System are all the more relevant now, and we are confident that they meet or exceed all current published guidelines. Nonetheless, we added additional steps to ensure the safety of our employees and products.  

 

When news of the virus first broke, the management team asked that all personnel not directly involved in production work from home and take all CDC recommended precautions to stay safe. We instituted additional cleaning and disinfection of high touch surfaces, and our co-mans have done the same.  If any employee or their family member shows symptoms of COIVD-19 or any other illness, we require them to self-quarantine for 14 days. We are relieved to report that at this time, our team remains healthy and symptom-free. 

 

It appears that we are in for another month of social distancing to flatten the curve of the spread of the virus. While we know that this situation is difficult on many levels for so many people, we want to remain positive, continue to help our customers, and keep each other’s spirits up. Next month, April, is just around the bend. It’s a time when we can make all 30 days a literal 4/20. We’ll still celebrate the cannabis plant, our essential need, and all it has to offer. We will just have to do it inside and from afar. 

 

We know that this situation is impacting our partners in different ways. If you have questions that need answers, we’re here to help.