Our partner, KLEER CBD Water, just launched their line of CBD-infused sparkling water, powered by SōRSE!
There’s no doubt that there’s a lot of potential in the cannabis market. Since shelter in place started, cannabis sales have increased globally; however, CBD stocks have not. Our CEO, Howard Lee, shares his insights on cannabis investments in This is Money’s article.
Our Regulatory Manager, Mike Schmitt, was featured in Prepared Food’s article, ” Questions to Consider When Establishing Cannabis Food and Beverage Manufacturing.” Mike shares his insights on the process of analyzing ingredients and why it’s important.
Our COO, Tyler Peterson, recently interviewed with Blunt Business presented by Cannabis Radio. Tyler highlights the key qualities of a successful emulsion and why SōRSE is the leading ingredient supplier.
CEO Howard Lee shared his insights on the how he’s seeing a pivot in the cannabis industry with MG Magazine.
In the past few months there has been shift in how people consume cannabis. In a recent article in 360 Magazine on cannabis trends during COVID-19, it highlights how SōRSE Technology continues to focus on providing product innovation
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Our CEO Howard Lee was recently featured in Forbes with other industry leaders sharing their insights on the impact COVID has on the consumer buying experience, answering the question, “When will people feel safe to buy again?” Whether it’s cars, real estate, or cannabis, COVID’s impact on consumers’ purchase behavior and shopping experience may last far beyond the pandemic itself.
Whether regulatory bodies were going to deem cannabis an “essential need” or not, many consumers and patients already felt that way. Consumers have made the necessary adjustments to get the cannabis products they need in the safest way possible. And in doing that, Howard pointed out that while we will get back to “normal,” it will be different, and “some ‘new norms’ might lead to more enjoyable or convenient shopping experiences and better sales solutions.” For example, many dispensaries puts high focus on pre-ordering online to expedite the sales process, thereby reducing the amount of time a consumer would be in the store. The result — online orders for CBD products shot up! Will this lead to more cannabis delivery options for greater accessibility for patients and consumers where delivery has not been permitted? Time will tell.
“We’re still trying to do what we can given the circumstances… We are still manufacturing, we’re still producing product, doing development, it’s just taking sometimes a little bit longer time to get it done or just a more creative way to get it done.” – Michael Flemmens, SōRSE’s VP of Technical Business Development
As interest in infused food and beverage has increased during the pandemic, Food Dive interviewed Michael Flemmens, on how SōRSE continues to formulate CBD products during this time. Read more of Michael’s comments here.
Learn more about cannabis beverages and how they have finally taken off in this article in Rolling Stone, featuring SōRSE and our partner, Cann.