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Our CEO Howard Lee was recently featured in Forbes with other industry leaders sharing their insights on the impact COVID has on the consumer buying experience, answering the question, “When will people feel safe to buy again?” Whether it’s cars, real estate, or cannabis, COVID’s impact on consumers’ purchase behavior and shopping experience may last far beyond the pandemic itself.
Whether regulatory bodies were going to deem cannabis an “essential need” or not, many consumers and patients already felt that way. Consumers have made the necessary adjustments to get the cannabis products they need in the safest way possible. And in doing that, Howard pointed out that while we will get back to “normal,” it will be different, and “some ‘new norms’ might lead to more enjoyable or convenient shopping experiences and better sales solutions.” For example, many dispensaries puts high focus on pre-ordering online to expedite the sales process, thereby reducing the amount of time a consumer would be in the store. The result — online orders for CBD products shot up! Will this lead to more cannabis delivery options for greater accessibility for patients and consumers where delivery has not been permitted? Time will tell.
“We’re still trying to do what we can given the circumstances… We are still manufacturing, we’re still producing product, doing development, it’s just taking sometimes a little bit longer time to get it done or just a more creative way to get it done.” – Michael Flemmens, SōRSE’s VP of Technical Business Development
As interest in infused food and beverage has increased during the pandemic, Food Dive interviewed Michael Flemmens, on how SōRSE continues to formulate CBD products during this time. Read more of Michael’s comments here.
Learn more about cannabis beverages and how they have finally taken off in this article in Rolling Stone, featuring SōRSE and our partner, Cann.
Through our partnership with The Valens Company and A1 Cannabis, our technology powered the first cannabis beverage to market in Canada!
“These products were developed using the SōRSE by Valens emulsion technology which transforms cannabis oil into water-soluble extracts while eliminating cannabis taste, colour, or smell. These beverages have a fast onset time, significantly reduce offset time, increased bioavailability of cannabinoids, and are stable enough to achieve more than a one-year shelf life.”
Check out the full overview of the current beverage market in Canada from ADCANN.
Edibles are already a staple of many people’s cannabis lineup, and lately, due to the pandemic, some may even be choosing to forgo smoking entirely and switch to edibles due to health concerns.
Read about our CSO, Scott Riefler’s insights on edibles and its shelf life in Leafly’s article.
SōRSE is proud to be a part of such an incredible collaboration with The Valens Company and A1 Cannabis. Read about the two new beverages powered by SōRSE in the Canadian 2.0 Cannabis Market.
One of the ways to alleviate the anxiety that the COVID-19 pandemic causes is by doing good deeds for the greater community. Read about the efforts by SōRSE and other companies in the cannabis industry to help their communities during this crisis in Forbes’ recent article.
“In difficult times, whether they be recessions or mass events, things like alcohol, tobacco, and even chewing gum — these categories tend to accelerate rather than retreat. We’ve gone almost full circle in my lifetime from ‘you’ve got to do it in the closet’ to ‘in difficult times, let’s make sure the channels for this market are still open.’” – Scott Riefler, CSO at SōRSE.
Read more about Scott’s insights on CBD sales growth amid lockdown in BevNET.com, Inc.’s “Cannabis, CBD Brands Feel Impact of Covid-19”.