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Sports and CBD: What You Need to Know

In Spring 2020, when COVID became a presence in our everyday lives, athletes and non-athletes alike became increasingly more aware of their overall health, with a heightened focus on bolstering  the immune system. Consumers took the time to research what functional ingredients would strengthen their immunity, help them sleep better, and decrease stress levels, which lead to them purchasing products with ingredients like CBD.  

In the world of athletics, professional US leagues have changed their stance and rules around cannabis and CBD, mirroring the general public’s growing acceptance of cannabinoids and interest in their health benefits. In 2022, Major League Baseball became the first professional league to enter into a sponsorship agreement with a CBD company, as well as allow individual teams to sell sponsorships to CBD businesses. This year, the NBA announced that under the new 2023 Collective Bargaining Agreement, it will be removing cannabis from its banned substance list and will allow players to invest in and promote cannabis companies.

Many of professional athletes (active and retired) like Rob Gronkowski, Gabby Douglas, Megan Rapinoe, Tony Hawk, and Magic Johnson have extoled the virtues of CBD for a variety of sports-related health concerns including post-activity recovery, consumers who participate in athletics have gained interested in what the cannabinoid might do for them.  

If you are an athlete who is curious about using cannabinoids including CBD but don’t know where to start or what to look for, here are some frequently asked questions and answers. 

What is WADA, and how does it interface with international and national sports governing bodies in terms of determining anti-doping and drug policy?

WADA, the World Anti-Doping Agency, was formed in 1999 as an international, independent agency to coordinate the fight against doping in athletics. In 2004, it introduced “The World Anti-Doping Code,” the core document that aligns anti-doping policies, rules, and regulations within sport organizations and among public authorities around the world. It works in conjunction with six International Standards which aim to foster consistency among anti-doping organizations in various areas: Testing; laboratories; Therapeutic Use Exemptions (TUEs); the List of Prohibited Substances and Methods; the protection of privacy and personal information; and Code Compliance by Signatories. This unified approach addresses problems that previously arose from disjointed and uncoordinated anti-doping efforts. 

One of the largest international governing bodies is the International Olympic Committee (IOC). They recognize other federations for individual sports: The Association of Summer Olympic International Federations (ASOIF), the Association of International Olympic Winter Sports Federations (AIOWF), and the Association of the IOC Recognized International Sports Federations (ARISF). The IOC has an Olympic Charter which sets rules and expectations for Olympic athletes. IOC defines doping as the occurrence of one or more of the antidoping rule violations as laid out in the charter. The rule topics include: Presence of a prohibited substance or its metabolites or markers in an athlete’s sample; use or attempted use by an athlete of a prohibited substance or a prohibited method; evading, refusing, or failing to submit to sample collection; tampering or attempted tampering with any part of doping control, and possession of a prohibited substance or a prohibited method.  

In 2018, WADA declared CBD an acceptable substance. It is the first major agency to acknowledge CBD as a compound separate from marijuana (THC). That said, the organization does caution athletes using CBD to be aware of the THC levels in the CBD products they are using. Their guiding document states, “Synthetic cannabidiol is not a cannabimimetic; however, cannabidiol extracted from cannabis plants may also contain varying concentrations of THC, which remains a prohibited substance.”

This is the current list of Sports Organizations that have accepted the code. 

What is each major athletic association/league’s stance on CBD and cannabis? 

Each has their own stance on cannabinoid use, and they vary drastically.  

FIFA (Fédération Internationale de Football Association)  

Following WADA guidelines (see above), use of CBD is allowed, but THC is not. 

NCAA (National Collegiate Athletic Association)  

Cannabinoids including cannabis and CBD are listed as a banned substance in the NCAA’s Drug Policies for Your Health and Safety 2022 document. 

MLB (Major League Baseball) 

In 2022, MLB became the first professional sports league in the US to enter into a sponsorship agreement with a CBD company, and individual teams can sell sponsorships to CBD businesses. In 2019, it was the first professional league to remove cannabis from its list of banned substances. In a press release, MLB in association with the Players League commented, “Natural cannabinoids (e.g., THC, CBD, and Marijuana) will be removed from the Program’s list of Drugs of Abuse. Going forward, marijuana-related conduct will be treated the same as alcohol-related conduct under the Parties’ Joint Treatment Program for Alcohol-Related and Off-Field Violent Conduct, which provides mandatory evaluation, voluntary treatment and the possibility of discipline by a Player’s Club or the Commissioner’s Office in response to certain conduct involving Natural Cannabinoids.”

MLS (Major League Soccer)  

If a substance is banned by the US Anti-Doping Agency or FIFA, it is banned by the league. Following WADA guidelines, use of CBD is allowed, but THC is not.  

NBA (National Basketball League) 

Under the new 2023 Collective Bargaining Agreement, the NBA is removing cannabis from its banned substance list and allowing players to invest in and promote cannabis companies. If a player shows signs of “problematic dependency” of cannabis, the league will reach out to them for possible treatment.

 NFL (National Football League)  

The NFL’s current drug policy prohibits the use of THC and synthetic cannabinoids. If a player consumes hemp-derived CBD oil with 0.3% THC or more, they might be disciplined. The most recent collective bargaining agreement ended the policy of suspending players for a positive cannabis test. If a player tests positive during the first two weeks of training camp, the test is reviewed by a group of medical professionals appointed by the players and league. That board then decides if the player needs treatment. 

NHL (National Hockey League)  

The NHL essentially has two drug policies. The first is the performance enhancing drug policy which bans drugs such as stimulants, growth hormones, anabolic agents and drugs that are considered to give players an advantage. The second is the SABH program (Substance Abuse and Behavioral Health). This program was designed for the specific purpose of dealing with issues of substance abuse for players in a confidential manner. If they determine a player’s drug test features “abnormally high levels” of THC, they will contact the player, recommend they enter the SABH, in which they’ll develop an individualized treatment plan, but they are not forced to go.  

WNBA (Women’s National Basketball League) 

Cannabis is a banned substance in the WNBA; however, the league will not test players for use during the offseason and has reduced the penalties for a player use in season. Instead of issuing a suspension after a first offense, players will be issued a fine. 

USA Triathlon  

Under USADA and WADA, CBD is an acceptable substance for triathletes to use. In fact, they have created a partnership with a company producing CBD products. 

Is CBD legal in every state?

Purchasing hemp-derived CBD is federally legal if it does not contain more than 0.3% THC, but some state laws have different regulations for CBD. Some put conditions on CBD products and restrictions on what buyers can purchase and for what reason. For example, some states like Georgia only allow CBD for medicinal use for specific conditions.  

What’s the difference between hemp-derived CBD and marijuana-derived CBD?

Hemp and marijuana come from the same family of plants, Cannabis Sativa L. Hemp-derived CBD and marijuana-derived CBD contain different levels of THC. Hemp plants contain less than 0.3% THC content, while marijuana plants contain higher levels of THC. For more information, check out our blog, Full Spectrum, Broad Spectrum, and Isolate: What’s the Difference? 

Are all CBD products THC-free?

No. Most CBD products are likely to have trace amounts of THC, particularly if the CBD was sourced from marijuana plants as opposed to hemp plants. Most CBD products contain non-detectable THC; products featuring CBD isolate have 0% THC in it. 

For more information, check out our blog: Hemp-Derived CBD Vs Cannabis-Derived CBD.

What does non-detectable (ND) THC mean?

Some companies offer CBD products with non-detectable THC. As mentioned above, the industry and legal standard for THC concentration in CBD products derived from hemp is less than 0.3% THC by weight. This means that a CBD product may legally contain up to three parts of THC for every 1000 parts of oil by weight. To determine if a product is within this legal limit, reputable CBD manufacturers have their products tested by third-party labs to obtain a Certificate of Analysis (COA). The letters “ND” indicate this “non-detect” level of THC in a product. The THC amount in said product is too small to be detected by the instruments used in third-party testing. 

Will CBD show up on a drug test?

CBD should not show up on a drug test, but there have been cases of people using CBD products testing positive for THC. It depends on the quality and composition of the product the person is taking, as many CBD products contain trace amounts of THC. Hemp-derived CBD products are less likely to contain THC because they are legally required to have less than 0.3% THC content. Athletes who want to use CBD products but are afraid of failing a drug test should look for products featuring CBD isolate. 

What should consumers look for when selecting a CBD product? What should they look for on a product label to make sure there is no detectable THC in it?

When it comes to product selection by the consumer, it’s important to look at company websites and read product reviews. Most importantly, the consumer should look for products that have been tested for quality and safety throughout the production process and that the product has a Certificate of Analysis (COA) This document is a lab report that verifies the chemical makeup of the product. 

Product labels display dosing information, milligrams of CBD, serving size/servings per container, CBD oil source, manufacturing date, batch and lot number, license numbers and third-party verification.  

If you are looking specifically for a product with no detectable THC, make sure the product is hemp derived. To do this, ask for a copy of the Certificate of Analysis (COA). Many product websites and retailers have the COA available online. Cross check the CBD concentration on the product label with that on the COA. If they match, and the COA  indicates “ND” for D9-THC,  then there is no detectable THC in the product. 

Are there any side effects after ingesting CBD?

Harvard Medical School physician, Peter Grinspoon, states that side effects of CBD can include “nausea, fatigue and irritability.” CBD can also “increase the level in your blood of the blood thinner coumadin, and it can raise levels of certain other medications in your blood by the exact same mechanism that grapefruit juice does.” If you decide to try CBD and take other medications, consult with your doctor about possible interactions. 

How long does CBD stay in your system after ingestion? 

This depends on the way you ingest CBD. Also take into consideration that each person processes cannabinoids differently based on our unique body compositions. To learn more about consumption methods, check out our blog: Consumption Methods For Your Lifestyle.

If you are an athlete looking for a CBD-infused beverage Powered by SōRSE for before, during, or after your workout, look no further than Adapt Brand’s SuperWaters. These beverages were created by an athlete, CEO Richie Harrington, for athletes. The beverages contain coconut water which is known for its hydrating qualities and other good-for-you functional ingredients and antioxidants which help with recovery and inflammation, like Mango, Pomegranate, hibiscus flower, chamomile and CBD. Adapt SuperWaters are also NSF: Certified for Sport, which verifies they have undergone rigorous testing and are safe for use by professional and amateur athletes alike.

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5 Common Mistakes Made When Entering Into the Cannabis Market

Professional struggling at work in office.

The appeal of the cannabis industry is powerful: Financial success while doing fundamental good in the world. Entrepreneurial opportunity for those traditionally excluded from the business world. Fame and prestige for industry leaders. The opportunity — and indeed the demand — to innovate.

It’s not a surprise that many people want to be a part of it. Cannabis is an industry growing in both scope and legitimacy, and new members jump on board each year. Veteran members have a responsibility to help them avoid the pitfalls. Here are some common mistakes companies make when entering into the cannabis market:

1. THINKING IT WILL OPERATE LIKE OTHER MARKETS

Over the years, many entrepreneurs have been eager to jump into the cannabis space, and they all have made the reasonable assumption that the fundamental rules of other industries will be at play here. Unfortunately, the regulatory landscape, particularly as it pertains to THC, is like nothing else in the American economy. No other ingredient is federally labelled Schedule 1 — reserved for highly addictive drugs with no medical value — yet is legal medicinally, recreationally, or both on a state level. Not only is cannabis regulated differently from state to state, regulations are constantly changing and are inconsistently enforced. There’s a reason the cannabis industry has been called the Wild West.

For executives coming to cannabis from other industries, it is critical to know your audience and the complexities of the marketplace. Most people who work in cannabis have a deep knowledge of the plant – its history, its anatomy, its chemistry, and its benefits – and are passionate about making it more accessible across the United States. Company leaders who have done their homework and aren’t afraid to ask questions will garner the trust of their employees; those who don’t will have a hard time earning the respect of their coworkers and other industry leaders.

Cannabis companies are prohibited from making any medical claims, which can be frustrating since most customers interested in both CBD and THC are looking for therapeutic effects. Because of this, euphemisms come heavily into play in branding. Some companies employ a compliance officer to review all customer-facing verbiage.

If you are working with THC, you will not be able to write off any of your standard business expenses on your federal tax return. This leads companies to fractionate their businesses, with separate companies handling payroll, marketing, and retail, which adds complexity and more paperwork. Similarly, because interstate commerce is federally governed, THC products can never be shipped across state lines, even from one legal state to another. That means that every state in which you operate must have its own THC license, processing facility, and distribution network, even if the product being sold is identical. As a result, trying to expand your product’s reach to another legal state can be expensive. Depending on where you’re setting up shop, you will have different packaging limitations for text size, package size, even the colors you can use.

The other thing that differentiates the cannabis market from other markets is its demographic diversity. People from all walks of life, all ages, races, genders and income levels enjoy cannabis. Previous categorizations can be a guide, but often customer profiles don’t match the real world. You may be surprised by who buys your product, and who doesn’t.

2. NOT GETTING IT IN WRITING

Because of the limited regulation of the cannabis industry, it’s tempting to seal deals on a handshake. That’s a mistake in any business, but the ramifications are amplified in this tumultuous landscape. When — not if — one of your partners fails to deliver on their commitments, it’s hard enough to enforce a contract to begin with, let alone in this transitional market. There’s not usually a lot of money to spare for legal battles, either. Take the time to write out the terms of your agreements and spend the money to have them reviewed by a contract lawyer.

3. NOT EMBRACING REDUNDANCY

Sourcing is one of the biggest hurdles facing cannabis companies. Choosing a supplier to provide consistent, clean cannabinoids is critical for your business, but the process finding that company can be time-consuming. Even partners that start out looking great may end up failing you though logistical insufficiency or a change in leadership integrity. Redundancy is your insurance policy. Cannabis companies should seek out several reliable suppliers, not just one. At the outset, don’t accept an exclusive relationship; work up to it through years of consistent performance.

4. DISREGARDING INSTITUTIONAL KNOWLEDGE

In a bid for legitimacy, many startups are hiring from industries outside the legacy cannabis market. That can be very useful for expanding the scope of cannabis applications and form factors, but without a holistic understanding of the plant, innovation can be dangerous. Accrued generational knowledge from growers and pre-legalization formulators can help you avoid costly formulation mistakes and contraindications. As a successful cannabis industry friend of mine puts it, “Always make sure you’ve got at least a couple of seasoned veterans on staff.”

5. RELYING ON HYPE

There is no doubt that CBD will be around for a long time and likely become a health and wellness staple. That said, the buzz can’t sustain this volume; products cannot be successful long-term on the basis of the inclusion of CBD alone. Currently, thoughtful formulations that focus on ingredient synergy between cannabinoids, terpenes, flavonoids, and herbal blends have piqued consumer interest. Of course, this could all be nullified depending on the speed of the rescheduling of THC. Companies need to be ready for everything and anything — and be able to pivot on a dime.

CLOSING THOUGHTS

Cannabis is an exciting and promising industry to be in, particularly as the federal government reassesses its Schedule 1 designation and the positive shift in public opinion on cannabis use. If you are thinking about entering the industry with an infused product in 2023, the team at SōRSE would love to talk to you about your product and how we can support your brand as you move forward with production. Book a call with us today!

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What You Should Know About CBD For Pets

Heirloom Pet powered by sorse

Last Updated: May 2022

According to the APPA (American Pet Products Association), in 2021, American consumers spent a staggering $123 billion on their pets, up $20 billion from the year before. What are we spending all that money on? Food and treats primarily ($50 billion), vet care ($34 billion), and supplies like beds, toys, and over the counter medicines ($29 billion). What else are we buying for Fifi the cat and Fido the dog? CBD!  

If you have visited a pet store recently, you may have noticed numerous CBD products on their shelves, from tinctures to treats to topical sprays to shampoos. Over the past seven years, people have become more curious about CBD and what it can do for our well-being — and with that comes interest in how CBD can impact the well-being of our pets. If taking CBD can leave someone feeling less anxious, does that mean it will work for an anxious animal as well?

PUPPY, MEET PLANT: HOW THE ECS AND CBD INTERACT IN ANIMALS   

Similar to humans, animals have an Endocannabinoid System (ECS). This system in the body is responsible for building and sustaining health. Its primary role is to maintain and balance all of the other systems in the body such as the endocrine system, reproductive system, and immune system. The system consists of receptors throughout the body and in the brain, which helps maintain the biological balance in reaction to environmental changes. The ECS plays a critical role in regulating a broad range of physiological processes that affect our everyday experiences, such as our energy level, mood, and immunity, as well as how we experience stress, pain, and more.  

The ECS involves three core components: Endocannabinoids, receptors, and enzymes.   

 Endocannabinoids are molecules produced by the body which help keep internal functions running smoothly. Your body produces them as needed, making it difficult to know what typical levels are for each. They’re similar to the phytocannabinoids like CBD produced by cannabis plants. Endocannabinoid receptors are found throughout your body. Endocannabinoids bind to them in order to signal that the ECS needs to take action.

The two main receptors are CB1 which is mostly found in the central nervous system and CB2, which is mostly found in your peripheral nervous system, especially immune cells. Lastly, enzymes are responsible for breaking down endocannabinoids once they’ve carried out their function.   

 Phytocannabinoids are the active chemical compounds found in the cannabis plant that interact with a human or animal’s body’s endocannabinoid receptors. CBD is one of over 85 different cannabinoids that reside in the flowers of the cannabis plant. CBD is purported to possess useful medicinal properties, which is why humans are taking it themselves and giving it to their pets.  

WHY PEOPLE ARE GIVING CBD TO PETS  

In January 2020, CBD researchers, Brightfield Group, conducted a survey on the pet CBD marketplace, and some of the results were jaw-dropping. First, the sales of CBD pet products in the United States quadrupled in 2019 to $32 million from $8 million in 2017. Second, 48% of pet CBD buyers reported that they stop using prescriptions for their pets once they try CBD. 74% of current pet CBD consumers have discussed CBD with their veterinarian, and 80% received an enthusiastic response during the conversation with their vet. That said, a vet cannot legally prescribe CBD because it has not yet been approved by the FDA. 64% of consumers buy pet CBD to reduce overall levels of anxiety or stress for their pet.    

What explains this growth in interest in CBD for pets? Over the past 30 or so years, pet owners’ awareness of their animals’ health and well-being has changed significantly compared to their parents’ or grandparents’ generations. The 21st-century pet parent is looking more carefully at what their animals consume — from the food they eat to the medications they take. Because most consumers are more cognizant of some of the negative side effects of pharmaceutical medications, they are not afraid to turn to natural remedies to treat their pets’ ailments. 30 years ago, Baby Boomers likely wouldn’t have taken their dog to a naturopathic vet for acupuncture treatment, a chiropractic adjustment, or hydrotherapy, but nowadays, these treatments are available. Now more than ever, people see their pets as integral members of their family, and they will do whatever they can to keep them healthy and happy.   

A holistic vet in Northern California reported that her clients are typically interested in using CBD for their animals’ general wellness as well as some of the following conditions: Cancer; epilepsy and seizures; stress and anxiety; digestion and nausea; pain and inflammation due to joint problems; aging and degenerative diseases; and skin inflammation and allergies.  

Once a pet owner understands what CBD is and how it works with an animal’s Endocannabinoid System (ECS), they can have an informed conversation with their veterinarian about giving their animal CBD. Although vets can’t prescribe CBD, they can speak to the potential benefits and make suggestions on dosing. From there, the consumer can begin to research CBD companies and make informed decisions on what products will be best for the companion.     

TALKING TO YOUR VET ABOUT CBD 

Animal owners rely heavily on their vets to help with various injuries and ailments and to educate them on their animals’ health. With CBD products becoming more available, people are increasingly asking their vets if they are safe, effective and legal to give to their pets. In a survey conducted in 2019 by the Veterinary Information Network, almost two-thirds of the respondents said that their patients asked them about CBD at least once a month.   

In most states, if you want to talk to your vet about CBD, you will need to initiate that conversation, because most state laws around cannabis do not address this type of use. Vets in most states can only discuss CBD if their clients bring it up. In California, legislation (State bill AB-2215) was passed in 2018, allowing vets the ability to discuss cannabis for pets without fear of being punished by state officials or state veterinary boards, but they can’t prescribe it or use it in treatments.    

When asked about how she manages questions about CBD from her clients, a holistic vet in North California commented, “In terms of how I counsel humans and their animal companions, I feel I cannot do what I feel is best for my patients when our hands are tied recommending CBD. FDA approval would allow us to make sure our clients have guidelines for dosage and someone to consult with, as well as brands that have been confirmed as safe. I have found that CBD helps control anxiety and pain and seems to help dogs be more comfortable as they age. I tend to avoid recommending THC because dogs reach toxic levels at a much lower level than people.”    

During the summer of 2019, the Executive Vice President and Chief Executive Officer of the American Veterinary Medical Association, Janet D. Donlin, wrote a letter on behalf of the 93,000 members of the organization to the commissioner of Food and Drugs requesting the FDA engage in further research of cannabinoids, given their clients’ level of interest in CBD:   

“The AVMA is a scientific organization that relies on evidence-based medicine. We support additional research on cannabis-derived and cannabis-related products, so that veterinary practitioners may be better informed about their potential therapeutic uses and potential counterindications. Should this research result in FDA approval of such products, this would provide the assurance we need that products made available for use in veterinary patients are efficacious and safe.”   

TINCTURES, TREATS, AND TOPICALS: PET PRODUCTS ON THE MARKET 

The best-selling products on the market for pets are oils or tinctures. They are easy for a pet owner to use since they can be given directly to pets using a dropper or spray or added to food or treats.    

The second best-selling products are edibles such as biscuits, treats, or chews. They too are easy to use because the format is recognizable (what animal doesn’t love a treat!) and are priced relatively reasonably. For a consumer who is new to pet CBD products, treats are a great way to start incorporating it into the pet’s routine.    

Some companies are producing capsules and powders, which you can either mix into the pet’s food or insert into a treat.   

For skin issues, there are topicals such as balms, sprays and lotions, as well as CBD-infused shampoos.    

TIPS FOR CHOOSING A PET CBD PRODUCT 

For humans and animals alike, not all CBD products are created equally. It’s important to do your homework when you are trying to find the right product for Lenny the Labrador or Tina the Tabby.   

Tip 1

If you are considering adding CBD to your companion animal’s daily routine, the best piece of advice we can offer is to consult with your veterinarian before doing so. How might CBD interact with other drugs or supplements your animal is taking? What do they recommend in terms of format and dosage? Most product packaging will recommend a dose based on the animal’s body weight. Your vet may suggest a slightly higher dose if your pet appears to be particularly stiff, stressed, or in pain.  If you want to be able to easily adjust the dosage you are giving your animal, it makes the most sense to purchase an oil or tincture that is easily measurable.   

Tip 2

If you are new to CBD, it can be dizzying trying to figure out what the difference between all of the products on the market is. Talk to your local pet store owner or employee about the CBD for pet brands they carry and why they carry them.    

Tip 3

After talking with the pet store owner or employee and getting their opinions, do some research on the products they carry.   

  • Are the products made with organic ingredients?   
  • Are the products pesticide, fungicide, and solvent-free?  
  • Does the product have a Certificate of Analysis (COA)? This is a document provided by the manufacturer that tells you how much CBD is in that product. You want to get the CBD you pay for, and the COA will verify that.    

Tip 4

If you can buy a product online or from a store that is not a cannabis dispensary, the product is hemp-based CBD. If you live in a state where cannabis is medicinally and/or recreationally legal, you may be able to find CBD pet products that are cannabis-based at a dispensary.   

THE FUTURE OF CBD PET PRODUCTS

Given the growing number of consumers who are interested in CBD products for their pets, established pet companies may look to incorporate CBD into their existing product lines, and new companies may emerge with their own innovative products. SoRSE’s water-soluble emulsion in both liquid and powder forms is easy to incorporate into product lines, and our R&D team is well versed in production from concept to final product. If you have an idea for a CBD product for our four-legged friends or a product you would like to have #poweredbySōRSE, schedule an exploratory call today to get started on your infused pet product journey!

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RTD (Ready to Drink) Cannabis Beverage Trends

aprch cbd sparkling water

Trends in RTD Cannabis Beverages: What to Know  

A lot has changed in the cannabis marketplace over the last ten years, 18 states have legalized THC for recreational use and even more for medicinal use. There has also been more consumer interest in CBD, the non-psychoactive sibling of THC, since  the passing of the 2018 Farm Bill legalizing hemp production. In 2011, most cannabis users would likely have never imagined that they would someday be able to buy infused beverages, let alone have as many options to choose from as they do today.  

The infused beverage market continues to grow as consumers look for other ways to consume cannabinoids beyond inhalation, tinctures, tablets, soft gels, and gummies. Here’s what you need to know about the current trends in the RTD (Ready to Drink) Cannabis beverage marketplace.   

Market Data 

In March of 2021, MJ Biz Daily reported that beverage sales rose from $67.8M in 2019 to $95.2M in 2020. According to Seattle based cannabis research firm, Headset, sales of cannabis infused beverages increased 40.3% in 2020 across all states where cannabis is recreationally legal. In Headset’s March report, “Cannabis Beverages: Analyzing Category & Brand Performance,” they reported that women tend to purchase infused beverages more often than men do, particularly the Baby Boomers group, as shown in the graph below.  

Source: Headset Data

 

 

They also found that beverages dosed at 0-5 mg THC and 100 mg THC have risen in popularity with consumers in 2020 and the first half of 2021. This illustrates that the market is moving towards offering two distinct product types – one with the maximum amount of THC per dose which would appeal to a regular cannabis user, the other with micro dosed servings that are more approachable for consumers who are “cannacurious” and looking for an alternative to alcohol.   

Source: Headset Data

US cannabis beverage sales are expected to reach $421 million this year, according to cannabis market research firm, Brightfield Group.  Bethany Gomez, Brightfield’s Managing Director, thinks that the cannabis beverage sector will clear $1B by 2025 as this sector continues to gain traction with consumers. How will the sector continue to gain that traction? By offering safe, efficacious, and great-tasting products for the consumer.  

Trends in Cannabis-Infused Beverages 

Trend #1: Hydrating with Infused Waters 

Drinking water is a critical part of healthy daily routine, but not everyone loves the taste of plain water. Because of this, there are a plethora of flavored waters, sparkling waters, and seltzers on the market, many infused with CBD, THC, and other functional ingredients. Consuming a CBD water makes staying hydrated easy, and the beverage platform provides an effective delivery mechanism for cannabinoids. A growing category in this space are infused waters for pre and post workouts when hydration is key for performance and recovery.   

Trend #2: More Functional, High-Quality Ingredients; Less Sugar! 

Consumers are highly focused on their health and wellness and doing their homework on ingredients that boost immunity, improve gut health, and ease stress and anxiety. As a result of this, product developers are creating infused beverages with cannabinoids paired with other functional, high-quality ingredients like Ginger, Elderberry, Ashwaganda, Rosemary, Cinnamon, Ginseng, and Turmeric, to name a few. Consumers are also more aware of their sugar intake and are looking for beverages with no added sugar or that use natural flavor enhancers like berries and other fruits for a hint of sweetness. 

Trend #3: Caffeine, Meet CBD 

While the combination of caffeine and CBD may seem counterintuitive, the pairing in a beverage can deliver a pick-me-up for the body and clarity for the mind. Contrary to popular belief, CBD does not make you drowsy, but it can have a calming, relaxing effect. As a result, there are more cannabinoid-infused cold brew coffees and iced green and black teas on the market, providing the consumer with a boost of energy that they might need to carry them through the afternoon.  

Trend #4: Beyond Beer, Beyond Spirits: The Rise of Infused Beverages 

While many consumers enjoy a great beer, wine, or cocktail, they don’t always enjoy how they feel the next day. For many people, the older they get, the harder it is for the body to process alcohol, not to mention the calories that pile up from high levels of sugar. As a result, consumers are looking for alternatives to alcohol like THC infused beverages that can provide a similar buzz without the hangover or beer belly. Given the array of ingredients at their disposal, product developers can create mocktails, seltzers, near-beers, and aperitifs that echo the products consumers are familiar with, replacing alcohol with cannabinoids.  

What to Know About Quality RTD Cannabis Drinks 

With the popularity of RTD infused beverages on the rise and with so many options to choose from, it’s important for consumers to know what to look for when shopping for beverages, because not all infused beverages are created equal.  

  • Look for beverages that have been tested for quality and safety throughout the production process and include Certificates of Analysis (COA).  
  • The COA is a lab report verifying the chemical makeup of the product including the amount of cannabinoids in the product.  
  • Take a close look at product labels which display dosing information, milligrams of CBD or THC, serving size/servings per container, cannabinoid oil source, and expiration date. 
  • Be aware of how cannabinoids are infused into the product and seek out products that feature a water-soluble infusion method like SōRSE.  
  • Cannabinoids are oil based, and oil and water don’t play well together.  
  • Emulsion technology enables the cannabinoids to be added to water in a stable, evenly dispersed manner so that they won’t separate from the other ingredients by rising to the top or settling on the bottom.  
  • Beverages featuring SōRSE emulsion deliver the amount of cannabinoids listed on the label and consumers feel the effects within 10 to 20 minutes. 

If a beverage doesn’t taste good, the consumer won’t drink it, let alone repurchase it. SōRSE provides the opportunity for the cannabinoid emulsions are customizable. For product developers, this means SoRSE can match the flavor profiles of their beverages, giving them a range of options, from no cannabis taste or smell to strategically infused sensory notes to complement the other ingredients and enhance the overall product.  

SōRSE is currently powering over 60 market-leading products, including RTD beverages. Products that carry the “Powered by SōRSE” moniker are safe, consistent, accurately dosed, and great-tasting, providing everything today’s consumer is looking for in their RTD infused beverages. If you are a product developer looking to capitalize on the growth we are witnessing in the cannabis beverage space, book a call with our team today to learn more about our water-soluble emulsions and the services we provide.  

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Water-Soluble Technology: The Solution For Personal Care Products

From the moment we wake up to the time we go to sleep, personal care products are an integral part of our daily routines.  

Personal care products are divided into three categories:   

  • Skin care: Facial cleansers, hand soaps, body wash, moisturizers, lotions, make-up, and bath bombs 
  • Hair care: Shampoo, conditioner, hair masks, serums, and styling products 
  • Oral care: Toothpaste, mouthwash, and lip balm  

What makes a consumer loyal to their personal care products? There are a few factors. First are the product’s sensory attributes – people want products that smell, feel, and in the case of oral care, taste good. Second, consumers prefer products that are easy to integrate into their daily routine and that are accurately dosed. Third, consumers need a product that consistently delivers the result or effect they are seeking.  

 In the past few years, CBD has become an important part of people’s health and wellness routines. Outside of it being a natural plant extract, consumers gravitate towards CBD for a number of reasons, including its ability to address dermal concerns such as acne, psoriasis and eczema.   

When infusing personal care products with CBD, product producers have two options to choose from – oil or a water-soluble emulsion. When weighing the pros and cons of each, it’s important to keep sight of the consumer’s priorities. If the product doesn’t look good on a store shelf, they won’t notice it. If it doesn’t smell good, they won’t apply it. If it doesn’t feel good, they’ll remove it. If they do buy it and it isn’t easy to use, they won’t buy it again.  

CBD Oil for Personal Care: The Problems  

CBD oil is extracted from the plant; this format can pose problems for both the consumer and producer. For the consumer, oil-based products can separate, which leads to inaccurate dosing. The pungent cannabis smell can be off-putting, and the residue of oil can stain clothing. For the producer, oil needs to be incorporated early in production and requires special equipment and additional production steps. Additionally, while oil makes sense for some personal care product formats, it is not compatible with many.  

Water-Soluble Emulsions for Personal Care: The Solution 

An emulsion is a transformation and dispersion of minute droplets of one liquid (in this case, CBD oil) into another in which it is not soluble. Because oil-based ingredients are tricky to work with, they are commonly emulsified for ease of use for product developers. There are many benefits to replacing oil-based ingredients with water-soluble emulsions that impact both the producer and the consumer. 

Improved Sensory  

With personal care, you’re not just selling a product; you’re selling a sensory experience. A water-soluble emulsion complements common personal care product ingredients such as jojoba, lavender, honey, and vitamin C. It does not carry the cannabis sensory elements that some consumers find unappealing, and it eliminates the residue associated with oil-based products.  

 Accurate Dosing 

The potency of CBD oil can vary from batch to batch, meaning loading levels need to be adjusted for accurate dosing. In contrast, a water-soluble emulsion is easy to formulate to a target potency. Because the emulsion is homogeneous, the CBD will be evenly dispersed throughout the product, resulting in consistent and accurate dosing.  

 Versatility 

Simple modifications to a base product formula allow product developers to create multiple SKUs. These modifications can include varying the dosage levels, offering new scents via essential oils and terpenes, and utilizing other sensory modifiers. The more SKUs offered, the more legitimacy the products have in the marketplace, and the more appealing the products will be to retailers and consumers.  

 Seamless Integration 

Most personal care products primarily consist of water. A water-soluble emulsion can replace a portion of the water in the product formulation in one step to achieve the desired cannabinoid content while still maintaining product integrity. A process that makes it easy to integrate the emulsion also means that it is easy to scale up. Using a water-soluble emulsion does not require extra heating or equipment and is compatible with small and large-scale manufacturing.  

To ensure successful commercialization of your finished product, look for a co-manufacturer to produce your finished product, make sure your co-manufacturer has produced a product similar to yours. Ideally the facility will be close in proximity to your target market, which will save you money when it comes time to distribute the product.  

SōRSE 7.5%: The Best Choice for Integrating CBD into Personal Care Items 

CBD–infused personal care products are not new, but they can be better by using water-soluble CBD emulsion. The consumer will benefit from an improved sensory and more consistent, accurate dosing experience. The producer will benefit from a seamless one-step integration into the product formula, which will allow for scale and multiple SKUs with simple modifications.  

Create a product that lives up to its hype; come to the SōRSE.​   

Request a sample of SōRSE 7.5% today! 

 

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Emerging CBD Product Categories for 2021

Emerging CBD Product Categories for 2021

For the past few years, there’s been an intense influx of CBD products coming onto the market – from pillows to makeup, from workout wear to toilet paper! It’s no surprise that this is happening, because product developers recognize that CBD is becoming more mainstream in the consumers’ eyes and its versatility. Having a diverse range of products is driven by consumer demand – and product developers are finding creative ways to meet consumer needs.  

The three product categories in the CBD space that we see growing rapidly are: On-The-Go Products, Pet Products, and Health and Wellness products. As product developers know, innovating new products and differentiating yourself from the competition isn’t easy. That said, with the right idea and the right strategic partners such as SōRSE, the process of developing a new product and going to market can be exciting and rewarding. This is especially true when you meet consumer needs that another company has yet to fulfill.  

 CATEGORY #1: ON–THE–GO PRODUCTS 

Many of today’s consumers are looking for portable, convenient, and eco-friendly ways to get their CBD fix. Stick-packs, sachets and tea bags are a great delivery system for CBD because the formats are widely accepted by consumers already; plus, they are easily accessible and convenient, and they don’t take up a lot of space in a pantry. There are also benefits to creating these products for developers; first, their shelf lives are longer, which makes quality control easier to manage. Second, because on–the–go products are space-efficient, they are cheaper to ship, which is important in a time when most businesses are relying on ecommerce for their sales.  

When it comes to adding CBD to an on–the-go product, particle size of the CBD matters. SõRSE recommends using agglomerated powder to our partners because it absorbs quickly and disperses evenly which means there is no clumping. All of this makes it easy for product developers to seamlessly integrate the powder into their formulations. In terms of flavor, the sensory impact of the agglomerated powder is minimal – because the bottom line is that products need to taste good for consumers to buy them and become a repeat customer.  

CATEGORY #2: PET PRODUCTS  

According to a 2019-2020 survey conducted by the American Pet Products Association, a staggering 67% percent of U.S. households – about 85 million families –own a pet. A product that is becoming popular that animal lovers are buying for their companion animals – CBD. The pet CBD market alone is expected to grow by 54% from $64M in 2018 to $810M in 2024. Why are pet owners purchasing CBD products for their pets? Many are looking for a more natural alternative for their animal’s health issues, such as anxiety, pain and stiffness, seizures, and poor appetite. Most CBD pet products are oil-based and come in the following formats – tinctures, powders, and gels – but CBD is also finding its way into treats, powders that can be mixed into food and broths/liquids that can be poured over kibble.  

 For the product developer looking to create a product that will yield lots of wags and purrs, SõRSE is a water-soluble technology that animal enthusiasts can trust. Our emulsions offer increased bioavailability for fast–acting onset and consistent effect, ensure accurate dosing, utilize safe and all-natural ingredients, and are allergen-free. It’s also important to know that pet products utilizing water-soluble CBD or hemp are easier for pets to digest than oil-based products because of the way the digestive systems process fats. If product developers want all the animals out there to reap the benefits hemp has to offer, choosing a water-soluble emulsion is the way to go.  

CATEGORY #3: HEALTH AND WELLNESS PRODUCTS 

This year, people have become more focused on their health and well-being. This is certainly reflected in purchasing trends; since March, consumers have been investing in home workout equipment, and stocking up on vitamins and supplements. What else have consumers been purchasing? CBD. In 2019, the global CBD consumer health market size was valued at $20.3B and is expected to grow at a compound annual growth rate (CAGR) of 25.6% from 2020 to 2027. This growth is driven by consumer demand and awareness surrounding perceived health benefits of CBD as well as a desire for products with healthier, sustainable ingredients and functional ingredients. Consumers are increasingly searching out products that are plant-derived, non-GMO, all-natural, and organic, as well as ones that are convenient and enjoyable to consume. 

Health and wellness products featuring CBD that are on the rise for the coming year are: Functional beverages in the form of wellness shots and performance-enhancing drinks; Cosmetics in the form of skincare and hair products; Nutraceuticals in the form of capsules, soft gels and supplements; and oral care in the form of mouthwash and toothpastes. It’s important to note for product developers that the FDA regulates CBD in cosmetics differently than it does in food and beverages items. When it comes to adding CBD to health and wellness products, the possibilities are endless; the key is predicting what product the consumer wants most.  

SōRSE – Your Strategic Partner for Your Next Great Product 

When it comes to developing CBD emulsions for products, SõRSE takes a clean label approach, which means that the emulsions’ attributes meet the demands of the health and ​wellness sector.  ​The emulsions are made with safe, natural ingredients with no additives included such as sugar or masking agents. Consumer safety is SõRSE highest priority, which is why we put an emphasis on quality testing and quality assurance and transparency with our partners. We collaborate with product developers through each phase of the process – from ideation to formulation to go-to-market, providing operations support and connections to our network of vetted co-packers and other manufacturing partners. Come to the SõRSE with your idea, and let’s work together to move the industry forward with more infused products in 2021.  

 

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What You Need to Know About CBD

What you need to know about cbd sorse technology

From tinctures to gummies, sparkling water and bath bombs, consumers can find CBD in many forms. Despite CBD’s presence, many people still don’t know exactly what it is, where it comes from, and what it is used for.

 

CBD stands for Cannabidiol, one of the many cannabinoids in the Cannabis plant. In the last five years, its popularity with consumers has skyrocketed due to its purported health benefits. Today, more than 3 in 5 adults in the United States believe that CBD has valid medical uses, according to new research from New Frontier Data.

 

The cannabis plant is an ancient one — it can be traced as far back as 4000 BC to Pan-p’o Village in China. From 1200-200BC, cannabis was used medicinally by Egyptians, Assyrians, Greeks, and Romans, and from 1400-1000 AD, Arabic scholars declared cannabis an effective treatment for Epilepsy. Fast forward to the 17th century when American colonists were growing hemp for the British empire, and to the 19th century when Napoleon brought cannabis to France from Egypt for medicinal treatments. Until the early 1900’s in the US, you could purchase cannabis for medicinal purposes at apothecaries and pharmacies.

 

In the 20th century, scientists began studying the plant more closely to better understand its therapeutic effects. The first cannabinoid to be discovered in 1940 was Cannabinol (CBN), by British chemist Robert Cahn. Almost two years later, American chemist Roger Adams to successfully isolate Cannabidiol – CBD – which led to the discovery of Tetrahdydrocannabinol – THC. In 1963, Dr. Raphael Mechoulam, known as the godfather of cannabis research, was able to identify the stereochemistry of both CBD and THC, differentiating their characteristics and qualities. The work of these scientists opened the door to the research that is being done today on cannabinoids and development of applications for them.

 

When you are trying a CBD product for the first time, it’s good to know not only what the cannabinoid is, but that scientists and researchers are invested in better understanding its effects on the human body and mind.

 

If you’re new to CBD, here are some frequently asked questions on CBD and its effects:

What’s the difference between Hemp and Marijuana/Cannabis?

Botanically, Hemp and Cannabis/Marijuana are from the same species of plant, Cannabis Sativa L.  They do share similarities, but because of each plant’s biological structure and chemistry, they have several distinct differences that are important to understand.

 

Hemp and industrial hemp refer to the strain of cannabis plant that is grown for agricultural purposes such as oils, food and beverage, body care, paper products, and textiles. Hemp is a plant that can grow as tall as 20 ft. and thrives in many climates. According to the 2018 US Farm Bill, hemp cannot contain more than 0.3 percent THC. Any hemp plant that contains more than 0.3 percent THC would be considered non-hemp cannabis under federal law and would thus face no legal protection under this legislation.

 

Cannabis, or marijuana, plants are generally shorter than hemp and have more of bush-like appearance. Cultivators carefully monitor the plant’s growth, because cross-pollination can change the THC content. Cannabis grows best in warm, humid areas causing many growers to utilize greenhouses. A cannabis plant will flower, and it is in the flowers that the THC resides. Typically, a cannabis plant contains 15-20% THC content, but some strains contain less.

What are Cannabinoids, and Where Can You Find Them In the Plant?

Cannabinoids are sticky, oily substances that are excreted from resin-producing glands of the cannabis plant known as trichomes. There are more than 100 cannabis-derived ‘cannabinoids’ that can be placed into categories, all stemming from derivatives of cannabigerolic acid (CBGA). CBD and THC are the two cannabinoids people are most familiar with. When consumed, cannabinoids attach to receptors in our brain (CB-1) and in our body (CB-2).

What are Terpenes, and Why Are They Important?

Every plant, including cannabis, has its own unique mix of terpenes. Terpenes (or terpenoids) are a large class of plant secondary products that protect the plant from insects and herbivores. Terpenes are what gives a lime its citrusy smell, or a flower like lavender its unique aroma.

The cannabis plant has over 100 terpenes in it; the most well-known ones include Myrcene, Pinene, Terpinolene, Linalool, and Limonene. Like cannabinoids, they are also secreted by the plant’s trichomes. Terpenes are important for two reasons: one, because the protect the plant from predators, and two, because they produce different physiological reactions and therapeutic effects for the person consuming them. For example, Linalool, which is a component of Lavender, is said to have calming and soothing qualities. Pinene, another terpene found in Orange peel, Sage, and Parsley, is said to improve alertness and energy and fight inflammation.

What Is the Entourage Effect?

This term describes the way in which cannabinoids, terpenes, and flavonoids in a cannabis plant interact with each other and the human body to be more effective than any one of those chemical components acting alone, creating a synergistic effect. The Entourage Effect helps maximize the therapeutic effects of CBD by improving efficacy and tolerability.

 

A consumer looking for a product that offers the Entourage Effect should consider a Full Spectrum CBD or Broad Spectrum CBD. Full Spectrum describes extracts that attempt to preserve the maximum number of native phytochemicals, cannabinoids, terpenes, and other volatiles retained during extraction, including THC.  Broad Spectrum describes extractions which aim to retain a large complement of cannabinoids and terpenes, but without the THC. Hemp forms the basis for most Broad Spectrum extracts and reflect the legal definition of the federal U.S. Government. Broad Spectrum can also be created by combining either terpenes, flavonoids, and minor cannabinoids to form custom Broad Spectrum blends, or by removing THC from Full Spectrum extract via fractional distillation. 

How Are the Cannabinoids and Terpenes Extracted From the Plant?

The initial extract from the dry hemp or cannabis plant material is a crude oil includes that includes all the active ingredients of cannabis, namely the cannabinoids, terpenes, and flavonoids, as well as the oil-soluble fats and chlorophyll. After that, the crude oil is purified by a number of methods depending on the producer’s preference and safety considerations to remove harmful contaminants.

 

In one method, a solvent is added to dissolve the cannabinoids, then evaporated, leaving a concentrated oil. Solvents, which are chemicals that dissolve solid materials into liquids, can be further divided by polarity.

Non-polar solvents like butane dissolve only non-polar compounds from the plant, in this case the oils and other lipids making up the trichome heads.

Polar solvents like ethanol will extract both non-polar and polar compounds, including water-soluble compounds such as chlorophyll. Many polar compounds are desirable from a therapeutic standpoint, and they bring with them strong, herbaceous flavors.

 

Another method is mechanical, or non-solvent extraction. Using temperature or pressure changes, cannabinoid oils can be separated without the use of a solvent. Distillation uses the variability in boiling points of a plant’s constituent chemicals to yield very pure extracts. Solvent-extracted concentrates are evaporated and then condensed at precise temperatures. The resulting product typically tests at 85%-97% purity.

What Are the Challenges of Developing a Product Featuring CBD, and What is the Solution? 

As we all learned in Science class, oil and water don’t play well together. When you try to mix them, the oil will rise to the top, since it is lighter than water. Because a CBD extraction is an oil, it can be challenging for a beverage or edibles producer to work with for a variety of reasons beyond the separation factor. There is also the sensory experience, dosage control, reliable and repeatable onset and duration, manufacturing, and labeling to take into consideration. A detailed exploration of cannabis-infused products, including challenges and new technologies defining the manufacturing process, market performance by product types, and consumer profiles are detailed in our ‘Cannabis-Infused Products Report Series’, created in partnership with New Frontier Data.

 

Converting CBD extracts into a water-soluble platform such as SōRSE allows for the cannabinoids to be evenly dispersed throughout a product, and both the liquid and powder forms of the emulsion are easy to incorporate into product lines. Not only that, our R&D teams are well versed in production from concept to final product and can help a customer every step of the way. If you have a product that you think would be better #poweredbySōRSE, schedule an exploratory call today!