The Benefits of Using SōRSE From a Product Development Standpoint

Bringing any new product to the consumer marketplaces is an exciting process. First, there’s the great idea you come up with; then, there’s the research that goes into vetting that idea. Once you’ve identified your target audience and confirmed there is a need for your product in the marketplace, it’s time to look for suppliers, manufacturers and the packaging that will make your idea come to life.

Here at SōRSE, we talk a lot about the qualities of products like safety, stability, homogeneity, and sensory and what they mean for the consumer experience. However, many of our technology’s best attributes show up well before a product gets to the end user. These are the ways that SōRSE can help you through the classic stages of product development. 

IDEA GENERATION

A fast, easy-to-use water-based solution allows for creative product ideation, and even new product categories. Ten years ago, who would have thought that consumers would be able to walk into a dispensary and be able to choose from a variety of infused beverages like they can today – from low dose tonics to high dose fruit drinks. As consumer behavior around cannabis use changes, brands need to continue thinking outside of the box for the next product to meet consumer needs.

IDEA SCREENING

After you have brainstormed product possibilities with your team, it’s time to sift out the winners from the ones to shelf. To know what is most likely to succeed in market — or to create a new market — you need data about consumer behavior, current trends, and market performance of your potential suppliers. As an emulsion provider, SōRSE is proven in market; you can look to our customers’ successes to help refine the viability of your ideas. We also have an experienced R & D team to help you identify complex problems in advance of production. We can help you figure out and understand your unknowns. 

The cannabis market is a dynamic, innovative, evolving place. Customer profiles and categories don’t fall along traditional lines; the appeal of CBD and THC cut across demographic lines like little else. Rather than predicting preferences based on age, gender, etc., we should look to the customer’s reasons for choosing cannabis. Potency, for example, is one of the key market decisions you will need to make. For the medical user, cost per milligram (mg) is the primary value, whereas recreational consumers are more likely to prioritize taste. Fortunately, SōRSE works with both low and high potencies. You can optimize for the market you are trying to reach.

CONCEPT DEVELOPMENT

Building an emulsion technology is not as simple as applying existing food science techniques to cannabis oils. Emulsion tech can be much more complicated when working with the 30 or more compounds that make up broad spectrum cannabis concentrates. Even distillates typically have impurity percentages in the low double digits, all with different weights and attributes. The amount of work perfecting a cannabis oil emulsion is staggering. Fortunately, it’s all we focus on at SōRSE. 

For a product developer, another hurdle can be the supply chain. Vetting reliable sources for materials can be time-consuming, and there’s still no guarantee that they will remain reliable. With the regulatory landscape constantly evolving, it’s also important to stay on top of the requirements from state to state. Knowing these challenges our customers can face, SōRSE has developed a network of manufacturing locations and multiple well-established, high-quality suppliers. If something changes in terms of regulatory, we can respond quickly, and there will be no interruption in supply. 

PRODUCT DEVELOPMENT

The nuts & bolts of formulation are where SōRSE shines brightest. Rather than having to spend thousands of dollars on equipment and months of employee time creating an emulsion only to have it fail stability testing, your team can hit the ground running and put your focus where it belongs: sensory, efficacy, and scalability. SōRSE blends effortlessly into most water-based preparations, so it’s a good choice if you have already done some development work. 

COMMERCIALIZATION

Once you know you have got a winning formulation on your hands, it’s time to put it into action. In the run-up to launch, you’ll be able to generate excitement as a product #PoweredbySōRSE. You’ll benefit from the institutional knowledge of our team, who have decades of experience in food and beverage science, emulsion, and cannabis as you strategize for your product’s launch into the marketplace.

With the edible and beverage categories of cannabis products continue to gain a foothold in the marketplace, water-based emulsions appeal to the values of product developers. They are safe, innovative, convenient, palatable, versatile, and adaptable – and they are changing the way users consume cannabis. When you choose SōRSE as your emulsion supplier, you have a strong team behind you every step of the way.  To begin the journey getting an infused product to market this year, book a call with SōRSE today.